BenQ Digital Display Technology

BenQ 10
TFT-LCD /
PDP /
OLED/LTPS
TFT-LCD

/ /

&//
MLCC//
/

TFT-LCD
IC

RF/mixed signal
IC solutions

/
Polarizer

Cold Cathode
Fluorescent
Lamps (CCFL)

E-
&

BenQ
2005 : 12 36

Daxon US$156.5 million

(1.3%)
Darfon US$317 million
(2.6%)
BenQ US$5.04 billion
(40.8%)

AUO US$ 6.75 billion

(54.6 %)
Cando US$92.7million
(0.7%)

BenQ

1984
: K.Y. Lee
2005 :
BenQ Corporation 5
BenQ Group 12

72
(April 2006):
BenQ : 2
BenQ Group : 6
BenQ Business:
Computing
Communications
Consumer Electronics
IPO (Taiwan): 1996


127 (2006 6)

2002

2003

iF : 1
IDEA: 2

iF China: 6

2004

2005

2006

CES: 2
iF : 7
iF China: 15
IDEA: 1
G-mark: 9
DFA: 1

CES: 4
iF : 10
red dot: 6
iF China: 21
IDEA: 1
G-mark: 11

CES: -iF : 17
red dot: 11
GD:2
iF China: -IDEA: -G-mark: --

35

53

30+

 BenQ

2004 7

BenQ FP783 LCD
IDEA

2003 2

The IQ in BenQ

2002,2003 6

BenQ
100 IT

2005 7 CEO

IT
BenQ=Enjoyment
!

CeBIT

UEFA EURO

CES

Computex

LCDM Technology

BenQ
BenQ 2006
2006

BFI
BFItech.
tech.

2003
2003

2004
2004

Faster Response Time (Black-White)

Office
OfficeWorking
Working

2005
2005
Faster Response Time (GTG)

Movie
MovieWatching
Watching

2006
2006
Black Frame Insertion

Game
GamePlaying
Playing

BenQ
BenQLCD
LCD

.
.

A. : Senseye

A. Senseye

Sense-Eye
Sense-Eye
Contrast
Enhancement
Engine

Y
Analog
Digital

A/D
converter

RGB

CEE
CEE

SEE
SEE

To
YUV

Sharpness
enhancement
engine

UV

CME
CME
Color
Management
Engine

YUV
To
RGB

A. Senseye

A. Senseye

A. Senseye

Sharpness
.

Enlarge image with jagged edge

Corrects images jagged edge

B. AMA

.

B. AMA
) On/Off 25ms

ms

ms

Start
level

Target
level

AMA Off : Ave. 50ms

Start
level

Target
level

AMA On: Ave. 8ms

B. AMA

AMA Off

AMA On

DVD
DVD

B. AMA

AMA Off

AMA On

DVD
DVD

B. AMA

AMA Off

AMA On

B. AMA

AMA Off

X-

AMA On

C. CRT vs. LCD

BFI
BFItech.
tech. 2006
2006

CRT
CRT

LCD
LCD

LCD
LCD
CRT
CRT

.
.

C. LCD

BFI
BFItech.
tech. 2006
2006

LCD
LCDfactor
factor

HVS factor

LCD
LCD,
,HVS
HVS

.
.

C.

BFI
BFItech.
tech. 2006
2006

Faster Black-White Response Time

Faster
Faster

Faster Gray to Gray Response Time

Pixels of the
current frame
Faster
Faster

AMA
AMA After AMA pixels
LUT
LUT

(to LCD panel)

Frame
Frame
Memory
Memory

Pixels of the
Previous frame

Motion Pictures Comparison

16ms LCD

CRT

0ms LCD

vs.
LCD
LCD

.
.

C. Hold

BFI
BFItech.
tech. 2006
2006

Viewing
Mechanism

Original Image

Perceived Image

C. Anti-Hold

BFI
BFItech.
tech. 2006
2006

Scanning
Scanning Backlight
Backlight

Anti-Hold
Anti-Holdtype
type

Black
BlackFrame
FrameInsertion
Insertion

BenQ
BenQ

BFI
BFI
,
,.
.

C. BFI

BFI
BFItech.
tech. 2006
2006

BFI

BFI

HoldType
TypeLCD
LCD
Hold

ImpulseLCD
LCD
Impulse

Black Frame Insertion

BFI
BFI

C.
HoldType
TypeLCD
LCD
Hold

BFI
BFItech.
tech. 2006
2006

Black Frame Insertion

ImpulseLCD
LCD
Impulse

Higher Frame Rate

&
Faster Response Time

AMA
AMAtechnology
technology

BFI
BFItechnology
technology

AMA
AMA
BFI
BFI

Projector Technology

BenQ
BenQ

Product Development
Development Strategy
Strategy
Product

High Brightness
Efficiency

Low Noise Level

Color Matching

Wireless Technology

Thoughtful Features

Color Matching
Matching I--Presentation
I--Presentation Mode
Mode
Color

BenQ
BenQ

We adjust colors which will be reproduced in the same colors as presented in the
original observation environment or the image equipment even when they are change !

BenQ
BenQ

Color Matching
Matching II-II--Golden
GoldenRatio
RatioColor
ColorWheel
Wheel
Color
Projected image on screen

Optics

Projection Lens
Lamp

DMD

Color Wheel

3 4 5 6

Color Processing

BenQ
BenQ

Color Matching
Matching III-III--3D
3DCorrection
CorrectionTechnology
Technology
Color

Before your 3D adjustment

After your 3D adjustment

Start to enjoy your own vivid color!

BenQ
BenQ

Color Matching
Matching IVIV--Wall
-WallColor
ColorCorrection
CorrectionTechnology
Technology
Color

Have fun with consistent color in various environment

Optical Engine
Engine Development
Development
Optical

P9
P9Engine
Engine

2004
2004

R1
R1Engine
Engine

2005
2005

R2
R2Engine
Engine

BenQ
BenQ

UUEngine
Engine

2006
2006

Wireless TechnologyTechnology- LinkPro

LinkPro
Wireless

BenQ
BenQ

Cables free for data

transmission

No signal loss up to 100m

Friendly user interface

Ex. Auto -Download

Multiple users linking

simultaneously

100M Transmission-Signal
Transmission-Signal Shuttle
Shuttle
100M

BenQ
BenQ

Just enjoy the great

performance in large
conference!

100M transmission
without any signal loss!
D-Sub D-Sub

Market Analysis
Analysis by
by noise
noise level
level
Market

BenQ
BenQ

N o ise (d B)

Acer
46
44
42

BenQ

40
38
36
34

Epson

Dell

Hitachi
InFocus

32
30
28
26

Mitsubis
hi
NEC

24
We devote to keep lowest
22
noise level in the market
20
Jan-04 Apr- Jul-04 Oct-04 Jan-05 Apr- Jul-05 Oct-05 Jan-06 Apr- Jul-06 Oct-06 Jan-07
04
05
06

Shipment Year

Optoma
Sony
Toshiba
DPD

Noise Improvement
Improvement Technology
Technology II
Noise

37
37dB
dB

2004
2004

Refrigerator 40dB

34
34dB
dB

29
29dB
dB

25
25dB
dB

24
24dB
dB

BenQ
BenQ

22
22dB
dB

2005
2005

2006
2006

2007
2007

Quite Library 30dB

Whisper 25dB

Rustling Leaves 20dB

Noise Improvement
Improvement Technology
Technology II
II
Noise

BenQ
BenQ

We not only decrease the noise from fans,

but lower the vibration from components!

Fans
Quietness
Color Wheel
Vibration

Component
Vibration

BenQ
BenQ

Enjoyment anywhere
anywhere
Enjoyment
School

Large Venue

Business
Home

BenQ
BenQ

Thoughtful Features
Features
Thoughtful
My Screen

Power On/Off
Ring Tone

2D Keystone

Presentation
Timer

Times Up

BenQ
BenQ

Thoughtful Features
Features
Thoughtful
Split Screen

Aromatherapy

Explore new visual and smell experience

Product Strategy
Strategy
Product

BenQ
BenQ

Contrast Ratio
Sales Training

Picture Quality

Demo Kit

Noise Level

Picture Quality
Quality
Picture
Scaler
Scaler: :Oplus
Oplus
DVDO
DVDO

Scaler
Scaler: :Oplus
Oplus
Faroudja
Faroudja

2004
2004

ICC
Deinterlacing
Film like mode
Noise Reduction

TM
Senseye
SenseyeTM
Jepico
Jepico

2005
2005

BenQ
BenQ
SiliconOptix
SiliconOptix
HQV
HQV

2006
2006

10 bit Video Processing

HQV Detail Enhancement
3D Temporal Noise
Reduction

Noise Level
Level
Noise
32
32dB
dB
PE7800
PE7800

29
29dB
dB
PE7700
PE7700

2004
2004

Ball Type

BenQ
BenQ
25
25dB
dB
PE8720
PE8720

2005
2005

Sleeve Type

2006
2006