MALTED FOOD PRODUCTS

QUESTIONNAIRE

1) AGE: :
BELOW 20YRS
20-30 YEARS
40-50 YEARS
ABOVE 50 YRS
2) GENDER:

MALE

30-40 YEARS

FEMALE.

3) EDUCATIONAL QUALIFICATION:
UNDERGRADUATE

SSLC

HSC

DIPLOMA

POST GRADUATE
4) OCCUPATION
BUSINESS

GOVERNMENT

PRIVATE

HOME MAKER
OTHERS

5) MEMBERS IN THE FAMILY

ABOVE 7

6) NUMBER OF CHILDREN IN
THAN 2
YOUR HOME?

1-3

7) FAMILY INCOME PER MONTH

5000-10000

9) IF YES , WHICH BRANDED PRODUCT :

BOOST

5-7

BELOW 3000

10000-20000
8) IS MALTED FOOD PRODUCTS ARE
CONSUMED IN YOUR FAMILY?

3-5

MORE

3000-5000
ABOVE 20000
YES

HORLICKS

NO
COMPLAN

IS USED AS MALTED FOOD PRODUCT?

PEDIASURE
FAREX

BOURNVITA
NESTUM

CERELAC
10)
PRICE
QUALITY
A BRAND?
AVAILABILITY

ON WHAT BASE YOU ARE PREFERING:

QUANTITY
HEALTH

11)
ONCE
TWICE
IT PER MONTH?
12)
1KG
2KG
PER MONTH?

HOW MANY TIMES DO YOU PURCHASE:

MORETHAN TWICE

1/
2

QUANTITY OF PRODUCT YOU BOUGHT :

KG
2 KG

13)
FROM 1 to 7?

RANK THE PURCHASE CONSIDERATION

NOURISHMENT
PALATABILLITY
COLOR
ECONOMY
BRAND IMAGE
PROMOTION
PACKAGING

14)
HOW MANY TMES DO YOU
ONCE
TWICE
MORETHAN TWICE
DRINK THE PRODUCT IN A DAY?
15)
ON WHAT SOURCE OF INFORMATION :
ADVERTISEMENT
FAMILY&CHILDREN
WHICH IS USEFUL TO YOU TO MAKE
DOCTOR
RETAILER
WORD OF MOUTH

PURCHASE CONSIDERATION?
16)
HAVE YOU OFTEN SWITCH YOUR
NEVER
SOMETIMES
FREQUENTLY
BRAND FREQUENTLY?

17)
WHAT DO YOU DO WHEN YOUR
:
GO TO ANOTHER PLACE TO BUY
PRODUCT NOT AVAILABLE IN THE
SWITCH TO
ANOTHER BRAND
MARKET?
ASK THE
RETAILER TO BUY IT FOR YOU.
18)
MALTED FOOD
YEAR
PRODUCT?

BELOW ONE YEAR

PERIOD OF USING
ONE YEAR
1-5
ABOVE 5 YEAR

19)
THE PACKAGING DO:
YOU LIKE AND WHY?

WHAT TYPE OF
REFILL

BOTTLE

20)
BASIS YOU ARE:
PREFERING MALTED DRINK?
HORLI
CKS

RANK ON WHAT

COMPL
AN

BOO
ST

BOURNV
ITA

PEDIAS
URE

PRICE
QUANTITY
TASTE
VITAMIN CONTENT
FRESHNESS
DISCOUNT
REUSABILITY
21)
THE NUTRIENTS DO :
VITAMIN A,C,D
YOU THINK THAT A MALTED DRINK
BOTHVITAMIN& MINERALS

WHAT ARE ALL

CALCIUM
POTASSIUM

SHOULD CONSUME?
22)
PRESERVATIVES AND:
YES
INGREDIENTS ADDED TO THE MALTED
DRINK ?
23)
WITH YOUR PRODUCT :

ARE AWARE OF THE

NO

ARE YOU SATISFY

YES

NO

24)
HAVE YOU TRIED ANOTHER BRAND IN
NO
THE MARKET?

YES

25)
WHICH OTHER BRAND IS SATISFYING :
ACCORDING TO YOU?
26)
WHERE DID YOU GET YOUR PRODUCT ? :
DEPARTMENTAL STORE
GROCERY STORE
MEDICAL SHOP
OTHERS

27)
DO YOU THINK HEALTH DRINKS ARE
YES
NO
IMPORTANT FOR YOUR CHILDREN?
28)

DO YOUR CHILD/CHILDREN FORCED

:
TO BUY ANY MALTED FOOD DRINK
YES
NO
WHICH ATTRACTS THEM BY PROVIDING
TOYS AND OTHER FREE GIFTS?

29)
RATE THE FOLLOWING
THAT THEY RESEMBLE ON A
SCALE OF 1to5?
HORLI
CKS
1 MODESTY
2 HONESTY

COMPL
AN

BRANDS ON THE TRAITS

BOO
ST

BOUNVI PEDIAS
TA
URE

3 CHEERFULN
ESS
4 SOPHISTICA
TION
5 RELIABILITY
6 BOLDNESS
7 SPIRITEDNE
SS
30)
GIVE
YOUR PRODUCT?
1)
2)

SUGGESTION

TO MAKE

IMPROVEMENT