Student Name: ______________________

Teacher:

______________________

District:

Wake County

Assessment:

9_12 Marketing MI21 - Fash Merchandising Quiz 3

Description:

Review for Unit 6

Form:

501

Date: ___________

1. A form of promotion that is free to manufacturers or retailers is:

A.

Banner ads.

B.

Cooperative advertising.

C. Publicity.
D.

Supplemental.

2. During the introduction stage of the fashion cycle, the goal of promotion is to:
A.

Emphasize price promotion with large markdowns.

B.

Gain customers loyalty with reduced prices.

C. Introduce trends and create interest in new merchandise.

D.

Stress large markdowns.

3. Showing customers how to wear and accessorize merchandise is a purpose of:

A.

Banner advertising.

B.

Publicity.

C.

Signage.

D. Visual merchandising.

4. The goal of promotion in the decline stage of the fashion cycle is to:
A.

Gain customers loyalty with reduced prices.

B.

Introduce trends and create interest in new merchandise.

C. Motivate customers and increase their desire for merchandise.

D. Persuade consumers that the companys version of the item is best.

5. The five stages of the fashion cycle include:

A.

Beginning, growth, peak, decline, and obsolescence.

B.

Introduction, peak, maturity, slowdown, and end.

C. Introduction, rise, peak, decline, and obsolescence.

D.

Start, growth, maturity, slowdown, and finish.

6. Fashion shows and trunk shows are examples of:

A.

Cooperative advertising.

B.

Signage.

C.

Special events.

D. Visual merchandising.

7. The type of promotion the business generally has the least control over is:
A.

Direct mail.

B.

Outdoor signage.

C. Personal selling.
D. Publicity.

8. Which form of promotion is expensive because it requires individuals to make contact with potential
customers?
A.

Advertising

B.

Personal selling

C. Press release
D. Publicity

9. In the rise stage of the fashion cycle, the intent of promotion is to: promotion is to:
A.

Emphasize price promotion with large markdowns.

B.

Gain customers loyalty with reduced prices.

C. Introduce trends and create interest in new fashions.

D. Motivate customers and heighten their desire for merchandise.

10. Which is a goal of fashion promotion?

A.

Assist in developing a firms promotion budget

B.

Communicate with the largest target audience possible

C.

Coordinate visual merchandising and financing

D. Provide information to the employees

11. Which advertising medium has a high cost of time and production but allows advertisers to show actual
products in color and motion?
A.

Direct mail

B.

Magazine

C. Radio
D. Television

12. What form of fashion promotion can attract customer attention near merchandise by using sound and
movement?
A.

Packaging

B.

Radio

C.

Signage

D. Video

13. Maybelline advertises its makeup products in Seventeen. This is an example of:
A.

Cooperative advertising.

B.

Product advertising.

C.

Supplemental advertising.

D. Visual merchandising.

14. What fashion advertising medium has little wasted circulation and is used by small, specialty retailers?
A.

Direct mail

B.

Newspaper

C.

Outdoor signage

D. Radio

15. Which form of fashion advertising is relatively easy to produce, has quick turnaround time, and allows
advertisers to be geographically selective?
A.

Cooperative

B.

Direct mail

C.

Newspaper

D. Magazine

16. A local retailer places a full-page ad in the community newspaper encouraging citizens to "Get Out and
Vote." This is an example of which type of advertising?
A.

Cooperative

B.

Institutional

C.

National

D. Product

17. Which promotional medium allows for only short, general messages but has the advantage of repetitive
viewing?
A.

Direct mail

B.

Image advertising

C.

Outdoor signage

D. Radio

18. Which advertising medium is popular with consumers in homes, cars, and places of work, but has a short life
and does not allow for visual impact?
A.

Direct mail

B.

Magazine

C. Radio
D. Television

19. Target advertises an "After Christmas Sale" on network television. The primary purpose of this advertising
is to:
A.

Build the companys image.

B.

Promote a holiday.

C.

Stimulate store traffic.

D.

Support a cause.

20. JC Penney and Levi Strauss share the cost of a magazine advertisement. This is an example of which type of
advertising?
A.

Cooperative

B.

Image

C. Local
D.

Supplemental

21. Leslie was shopping for back-to-school clothes. While in the mall, she noticed that the display windows of
Abercrombie and Fitch were covered with American Red Cross posters. This is an example of which type of
display?
A.

Island

B.

Institutional

C. Point-of-purchase
D. Promotional

22. Attracting attention to merchandise, educating customers about merchandise, and promoting store image
are goals of:
A.

Distribution.

B.

Marketing/information management.

C. Product planning.
D. Visual merchandising.

23. When Carolyn walked by Edens Specialty Store, she was UNABLE to determine the types of merchandise
that Edens sold because the window displays were:
A.

Congested.

B.

Closed.

C. Mirrored.
D.

Open.

24. Which are examples of fixtures used in visual presentation?

A.

Colored and black lights

B.

Ladders, bicycles, and plants

C. Mannequins, pedestals, and ladders

D.

Shelves, tables, rods, and stands presentation?

25. A display in which one side is a mirror image of the other illustrates which principle of design?
A.

Balance

B.

Emphasis

C. Proportion
D. Rhythm

26. Cindy created a display featuring a Christmas tree centered in the window. She placed mannequins on each
side of the tree. This illustrates:
A.

Balance.

B.

Color.

C.

Shape.

D. Texture.

27. Which principle of design is illustrated in a display that uses a spotlight to focus customer attention on a
bridal gown?
A.

Balance

B.

Emphasis

C. Proportion
D. Rhythm

28. The perception of the store in the minds of its customers is the store:
A.

By-laws.

B.

Image.

C. Management.
D. Policy.

29. A stores visual merchandising helps the customer make a buying decision by:
A.

Allowing customers to use their store credit card.

B.

Emphasizing corporate policies on returns.

C. Motivating sales associates to work harder.

D. Presenting the merchandise in the most attractive way.

30. Bright, bold, orange stripes on the back wall of the closed window display illustrate which element of
design?
A.

Color

B.

Proportion

C.

Shape

D. Texture

31. To kick off the bridal season, The Bridal Boutique rents a ballroom in Embassy Suites and invites the public
to an evening gala of fashion showcasing Vera Wang gowns. This is an example of a: public to an evening
gala of fashion showcasing Vera Wang gowns.
A.

Demonstration.

B.

Fashion show.

C.

Special sale.

D. Trunk show.

32. MAC Cosmetics will hold a seminar on Saturday afternoon to explain to customers the proper way of
applying eye shadow. This will be a/an:
A.

Demonstration.

B.

Infomercial.

C.

Sampling.

D. Trunk show.

33. Belk is having a 15% discount night for students. This is an example of a:
A.

Premium.

B.

Sampling.

C.

Special sale.

D. Trunk show.

34. A customer who spends $2000.00 or more on a Liz Claiborne suit receives a free Liz Claiborne tote. This is
an example of a:
A.

Demonstration.

B.

Premium.

C.

Sampling.

D. Trunk show.

35. Informal and formal modeling events are:

A.

Celebrity appearances.

B.

Charitable celebrations.

C. Fashion shows.
D. Teen boards.

36. The indication of which advertising media will be used is found in which section of the fashion promotion
plan?
A.

Assignment of responsibility

B.

Goals and objectives

C. Promotional mix
D.

Theme

37. The elements of the promotional mix used to develop a promotion plan include:
A.

Advertising, display, publicity, personal selling, and visual merchandising.

B.

Advertising, sales promotion, display, publicity, and visual merchandising.

C. Advertising, sales promotion, publicity, personal selling, and public relations.

D. Advertising, sales promotion, publicity, personal selling, and visual merchandising.

38. The PRIMARY medium used for local retail advertisements is:
A.

Direct Mail.

B.

Merchandise packaging.

C.

Newspaper.

D. Television.

39. A retailer budgets 3% of the annual anticipated sales for promotional activities. If the sales forecast is
$1,562,766, how much will be available for promotion?
A.

$4,688.30

B.

$46,882.98

C.

$52,092.20

D.

$468,829.80

40. Mothers Day, Independence Day, back-to-school, and prom time are examples of possible promotional:
A.

Budgets.

B.

Goals.

C. Mixes.
D.

Themes.