MBA

Online Program

Master of
Business
Administration

Welcome to SBS MBA Online Program

Business has changed radically. We exist in a business environment of unlimited by borders, in which
technological innovation occurs at breakneck speed. A world of incredibly smart and socially collaborative customers, of enhanced security concerns and also of, increasingly complex government regulations, and economic uncertainty. We understand that as a leader or future leader in a complex
world, you want to engage your employees, delight your customers, restore and sustain the environment, and lead with integrity. It will not take two generations. We can and will re-invent the world in
this generation!
Now is the best time for you to prepare, re-tool, and aggressively launch forward. The SBS MBA will
equip you for tomorrows business opportunities while keeping you grounded in todays business
reality. Our program is IACBE accredited, cutting-edge, and well-respected in the Zurich region and
across the globe. Our curriculum is designed to develop leaders for the current and emerging business environment. Faculty conduct dynamic and interactive classes that are responsive to current
business situations. Employers know that MBA graduates have a knowledge base and set of skills
that will be an asset in this highly competitive global economy. Our students know that now is the
time to take command of their careers.
Face it. You are busy. You have work obligations, family commitments, and a life to live. We understand that. Thats why our program provides the ultimate in flexibility and convenience. Our MBA fits
your life; not the other way around.
Wishing you much success and a great future!
Bert Wolfs, Ph.D.
Academic Dean

Mission and Broad-Based Goals

A) Mission
SBS Swiss Business School was founded with a goal to
foster academic excellence and student achievement on
the graduate and undergraduate level in business and management.
Its mission therefore is to provide students with a strong
academic foundation with access to various specialized
knowledge bases and prepare them to become productive,
competent professionals, and responsible citizens in a
diverse, dynamic global arena.
It defines higher education from its beginning as the experience of thinking internationally. To do this it maintains
a multi-cultural student body on its home campus along
with its international centers.

B) Broad-Based Goals
In order to carry out the mission, SBS strives to accomplish the
following five goals:
1. Foster academic excellence and student achievement at
the graduate and undergraduate level.
2. Encourage appropriate student behavior, ethics and attitudes which reflect the global understanding and lifelong
learning.
3. Create an educational environment and learning community that fosters excellence in teaching and applied research.
4. Create a strong bond between SBS and the diverse local
and global organizations which they serve through partnerships, outreach activities and communication to all stakeholders.
5. Promote business development through our academic
achievements for our foreign entities.

For SBS`Swiss Business School the international component is of paramount importance. It is designed to accommodate significant changes in the curriculum and variations
in the student body in response to global shifts in social,
political and economic conditions.

C) Vision

The result is asingular learning experience gained from a

cross-cultural, highly European, international perspective.
In addition to its cross-cultural intent, it provides students
with an interactive educational environment with a dynamic
mix of innovative and traditional strategies.

Our Core Values:

SBS Swiss Business School aims to become Switzerlands

leading Business School, recognized for its innovative contributions to business and management as well for ist accomplished
and dedicated faculty in a multinationalcultural environment.

L: Life Long Learning

E: Excellence
A: Ability-driven
R: Responsibility for quality programs
N: Nurture talents for the new global economy

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Board of Trustees
Mr. Wim Desmedt
Logitech S.A., Switzerland
Mrs. Marijana Karanfilofska
Vice President
Craig Shoemaker
Honorary President of SBS
Dr. Bert Wolfs
Academic Dean
Mr. Ebby Eapen
E.S. Associates, India
Johny Granges
BCVS, Switzerland

Trustees Emeriti
Mr. Graham Arnold
Former Dean International
International Graduate School of Business
University of South Australia
Mr. Andreas Wettstein
Allianz Insurance Switzerland
Dr. Porpan Vachajitpan
Associate Professor
Faculty of Commerce & Accountancy
Chulalongkorn University, Thailand
Mr. Abel G. Aganbegyan
Former President
Academy of National Economy, Russia
Mr. Johnny Granges
Director Walliser Kantonalbank, Switzerland
Mr. Robert Goetze
CEO Stepping Stones Learning Center, USA

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Dr. Charles Merciera

Former Honorary President of SBS

Business Advisory Board

Mr. Richard Ernst
Compliance Officer
UBS
Mr. Stephen Gardner
Director of Investor Relations
Credit Suisse
Mr. Hanspeter Ruggli
President
Swiss Conference for HF
Dr. Frank Waltmann
Head of Learning
Novartis

Accreditation, Ranking and Membership

SBS is fully accredited by the:
International Assembly of Collegiate Business Education (IACBE)
and by the Accreditation Council for Business Schools and Programs (ACBSP)
Both organizations are US-wide accreditation bodies recognized by the Council for Higher Education Accreditation, CHEA
(www.chea.org).
SBS Swiss Business School has received the Swiss Quality Certificate for Adult Education Institutions (eduQua).

Membership
SBS is a member of the following associations :

Association to Advance Collegiate Schools of Business (AACSB International), U.S.A.

Swiss Federation for Adult Education (SVEB), Switzerland

Swiss Federation of Private Schools (SFPS), Switzerland

Central and Eastern European Management Association (CEEMAN), Slovenia

Swiss Conference of Higher Education, Switzerland

Switzerland Tourism, Switzerland

Ranking
European CEO has ranked SBS as the most innovative business school in Switzerland 2012 and its Online MBA as the best remote learning program in Europe.
For the last 4 years the Online MBA program has been ranked by Financial Times
SBS Swiss Business School has been ranked by the CEO Magazine in their Global MBA Rankings as a tier one business school
for years 2012,2013,2014 . In 2014 the CEO Magazine has awarded the Online MBA Tier one ranked program in their Global
MBA rankings.

What is Online Learning?

Online learning is a flexible and proven educational method that
is designed for professionals to fit their study alongside work and
family commitments. Course Materials as printed books by mainstream Business publisher are sent to students, who may follow
the course content at their own pace from anywhere on the globe
throughout the study period.

www.sbsportal.ch
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Introducing Online Learning

Why choose Online Learning?
The growth of online learning as a successful education delivery method for professionals has been profound in the last 15 20 years. If traditional face to face programs require you to
attend classes on fixed locations at fixed dates, online learning
programs do not place such demands.
If you are often on-the-go, travel frequently or face constantly
changing work commitments you may find the rigors of class
work impossible to manage.
The online learning format suits students ability to juggle the
competing demands of work, family and study. Ultimately, this
depends on the type of person you are, your lifestyle and how
you prefer to learn.
Online learning:

Is a flexible method of learning - you fit in your studies

when and where it suits you

Is truly portable: if you move you can continue studying

Is designed for students to take into the office, to apply

their learning to workplace situations immediately

Presents concepts and issues in a workplace context

and draws this into the programs assessment system

Reduces education online Study guides may be accessed again and again

Offers a flexibility of choice as we can provide all units

throughout the year.

How Online Learning Works

The SBS Online MBA is conducted exclusively via online education. In conjunction with industry experts and academics, our
team of instructors ensures that course materials contain consistent learning outcomes.
You receive a comprehensive Study Guide for each unit which
contains full course work, workplace activities, readings and
references to further resources for each topic.
Your assigned Professor is responsible for setting and marking
the assignments and exams, providing commentary on the
topics throughout the study period and academic assistance for
any questions you have during your study.

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Returning to Study
Online education as a mode of study, can make learning
proactive and more immediate than that on campus. Online
education enables you to work at your own pace (within certain limits), at the times which suit your lifestyle, personal
circumstances and in an environment of your choosing. The
start of any new activity almost always generates some feelings of uncertainty and concern. Returning to study is no
different in this respect.
For many people the idea of studying as an adult, when perhaps they already have children at school or college, is a
curious one. After all, if you are trained or have experience in
a particular field or profession why should you study or retraining be necessary?
Yet, over a typical working life of thirty-five to forty years, a
whole series of technologies, laws, products and practices
will come and go. Without further training we are not
equipped to take advantage of such changes, or indeed to
cope with them.

Learning within the Workplace

Our online-learning method provides you with true flexibility in
your learning options. You can travel freely, relocate or live
in remote areas without interrupting your MBA studies. Not
only is the SBS Online MBA truly portable, it also provides
you with greater flexibility in:

Study period length. Our study periods are 8 weeks

in duration, which allows you to spend more time
studying the material, applying it to the workplace, or
taking a small break from your studies to focus on
other commitments.

Online assignment submission

Discussion Forums: Your study groups can not travel

with you, but discussion about your units can through
the use of our Discussion Forums.

Online Resources
The SBS E-Learning portal allows you to access a range of
online services to support your enrolment and study needs
the online communication services are designed to enhance
your participation in the SBS Online MBA. As an online student, you have access to the following services:
A Communication forum, online communities to enhance the
communication between you, your class mates and faculty
members.
Online Communities are a major part of the online services
for students. Students are able to download documents,
hold discussions, and read news items specific to each unit.
You will have access to a community for every unit. Additionally, there is a general Online Community to announce
general issues that do not fall within the scope of a single
unit.
Online Communities are identified as an essential part for
discussion about studies. It allows you to stay connected to
your peers and professors, ensuring that even though the
program is online based, it is not isolated.
Active participation in the SBS Online MBA forums will enrich your learning experience. You are encouraged to read
the news and forums often and post your own thoughts and
replies as appropriate.
In addition you will have access to unit specific communities
for each unit. This will provide you with:

News & information regarding the unit

Supplemental educational material provided as appropriate

Links to other relevant sites

The Opportunity to contact other students (e.g. to

form study groups)

A document archive, containing additional readings

and articles.

Programs Offered
SBS Swiss Business School offers the online-learning Master of Business Administration (MBA) degree with several
majors. One may choose to earn their degree in at least one
of these majors depending upon professional background
and intellectual interests. Within these majors, a great deal
of flexibility is provided so that students may focus their studies on issues most important to them and their career.

International Management
Marketing
Global Finance & Banking
Entrepreneurship
Human Resource Management

Understanding the Online Learning Model

In our Online MBA program, each course represents 3 credits out of a total of 48 (including 3 credits for the Masters
thesis) which is equivalent to 90 ECTS credits. Students
have the flexibility as to when and where they participate. It
is required to complete projects, assignments, and exams,
as assigned.
The online-learning Master of Business Administration
(MBA) program involves the completion of 15 courses and
the master thesis. 10 courses are the core courses, common
courses for all students to be followed in groups online. The
reamining 5 courses are the specialized courses, depending
on the major the student has chosen, followed individually.
Applicants cannot transfer previously earned degrees from
another institution, but can transfer credits from another
higher learning institution. Length of each course is 8 weeks,
completion time for the program is expected to be in the
range of 28 months as an average. However, students may
take up to 5 years for completion of the program.

Examinations
Each course has its specific completion modus. Some require a written final case analysis and/or projects. Others
require a written mid-term and final examination to be held
and submitted Online.

Required Equipment
If students have a PC and have daily access to the internet,
a PDF reader, a Skype account and a Google+ account ,
they already have most of the equipment needed.

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Online Learning Course Overview

Specializations

MBA in International Management

International Marketing
Accounting Skills
International Business Finance
Business Policy & Strategy
International Business Competitiveness

MBA in Marketing
MBA Core Foundation Courses

Fundamentals of Marketing

Financial Management

Organizational Behavior & Leadership

Human Resource Management

Managerial Economics

Financial Accounting & Theory

Management Information Systems

Operations and Project Management

Communication & Negotiation Skills

New Venture Creation

Marketing Research & Analasys

International Marketing
Retailing Strategy
Buyer Behavior
Services Marketing

MBA in Global Finance & Banking

Global Financial Management

Security and Investment Analysis
Global Financial Institutions and
Markets
Portfolio Theory
Futures and Options

MBA in Entrepreneurship

Introduction to Entrepreneurship
Financing the Entrepreneurial Venture
Family Business Management
Distributorship and Growth
Management Buy-outs and Buy-ins

MBA in Human Resource Management

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Performance Management
Compensation Management
Training and Development
Organizational Culture and Change
Employee Relations Management

Master Thesis

Admission
Candidates seeking admission to the MBA program hold a
bachelors degree or equivalent from a recognized educational institution.

When to Apply?

The final decision concerning the acceptance into the MBA

program rests with SBS Swiss Business School.

Places are offered on a continuing basis. The evaluation

process requires about two weeks. We use five main points
of reference:
the conclusion reached by the interviewer,
reasons for wanting to attend the MBA/EMBA course,
academic and professional qualifications,
exam scores,
business career to date and comments from references.

How to Apply?

Practical Information

All MBA candidates must have a sound command of the

English language, spoken and written.

Applicants must provide the following documentation:

1.
Completed and duly signed application form
2.
Complete Curriculum Vitae indicating professional
experiences
3.
Certified copy of bachelors degree
4.
Official academic transcripts
5.
A GMAT score of minimum 550, or SBS admission
exam
6.
TOEFL test results higher than 90 (if applicable)
7.
Two reference letters (professional or academic)
8.
Non-refundable application fee of SFr. 150. 9.
Two passport-sized photographs
All applications should be submitted to the following
address:
SBS Swiss Business School
Admissions Office
Balz-Zimmermann-Str. 34, Building C
8302 Kloten
Switzerland

Once accepted in a program, SBS Swiss Business School

requires you to decide promptly whether or not to accept the
offer. First instalment is payable at this time to ensure enrolment in the program. More detailed information is available from the Admissions Office.

Transfers
SBS Swiss Business School welcomes students who want
to transfer from recognized educational institutions around
the world. It is the responsibility of the student to have all
official transcripts sent to the Admissions Office at SBS
Swiss Business School.
The admissions officer will decide on the transfer of credits
based on the results of each subject. Credits can only be
transferred for courses completed with grades of B or higher.

The TOEFL exam is required for non-native English speakers. TOEFL scores should be higher than 90.
TOEFL test code of SBS: 3722
more information at www.toefl.org
GMAT test code of SBS: 7088
more information at www.gmat.org
The GMAT score is just one of many criteria considered in
your application: a high score does not guarantee admission,
and a lower score does not necessarily eliminate an applicant.
Please note that applicants to the Online MBA program must
have a minimum of two years professional experience.
.

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Tuition Fees
Application fee (non-refundable) ...CHF 150. Books and course materials
(non-refundable): .............CHF 2000. Term 1: ......................CHF 4350. Term 2: ......................CHF 4350. Term 3: ......................CHF 4300.Total: ......................CHF 15150.-

Refund Policy
In case of withdrawal, tuition fees will be refunded as
follows:
90% within the first two weeks after registration
50% within the third week after registration
0% after the third week from registration
In exceptional cases and after having obtained special
approval, SBS Swiss Business School will consider full
refund.

Graduation Requirements
In order to graduate, students must meet the following criteria:
1. Complete all courses subject to the program including
the Independent Research Project
2. Maintain a minimum cumulative Grade Point Average of
3.0 which is equivalent to a B
3. Have no financial obligations to SBS Swiss Business
School.

Candidates who successfully complete the Online MBA program will be awarded a Master of Business Administration
degree from SBS Swiss Business School.

Grading System
The ECTS System
The European Credit Transfer and Accumulation System
(ECTS) is a standard for comparing the study attainment and
performance of students of hig er education across the European Union and other collaborating European countries.
For successfully completed studies, ECTS credits are awarded. One academic year corresponds to 90 ECTS-credits that
are equivalent to 15001800 hours of study in all countries
irrespective of standard or qualification type and is used to
facilitate transfer and progression throughout the European
Union.

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A+
A
AB+
B
BC+
C
C-

97-100%
93-96%n
90-92%
87-89%
83-86%
80-82%
77-79%
73-76%
70-72%

4.0 _ _Excellent
3.8 ___ _______
3.7___ _______
3.3 ___ __Good
3.0___ _______
2.7___ _______
2.3 Satisfactory
2.0____________
1.7____________

Special Marks
F: Failure
W: Withdraw Officially
I: Incomplete
TC: Transfer Credits

Our programs are in accordance with European

MBA standards equivalence of 90 ECTS credits.

Faculty
Dr. Erdal Atukeren
Ph.D., University of Ottawa, Canada
(Economics)

Mr. Mike Krey

Ph.D. Candidate, University of Plymouth, UK
(Management Information Systems)

Mr. Helge Benz

MBA,
(HRM)

Dr. Carl-Gustaf Malmstrm

Ph.D., University of Helsinki, Finland
(Finance)

Dr. Heinrich Furrer

Ph.D., University of Zurich, Switzerland
(Negotiation Skills)

Mr. Don Rosignoli

CPA, LLM, University of Miami, USA
(Accounting/Finance)

Mr. Thierry Kiefer

MSc, INSA Strasbourg, France
(Business Policy and Strategy)

Mr. Stephan Rothmund

MA, University of Zurich, Switzerland
(International Business Competitiveness)

Dr. Pierre Kohler

Ph.D., University of Lausanne, Switzerland
(Operations Management)

All faculty members are employed in international firms and

organizations in their areas of expertise. Courses are therefore practical, updated and focused on the students.
*Partial List

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Professional Network
These Companies have hired or sponsored our MBA students
ABB

Digipack

Nestl Suisse

AEA Bank

Gate Gourmet

Novartis

Allianz Schweiz

Givaudan Dbendorf AG

Panalpina

Alstom Power, Ltd

IWC

Die Post

ASP Consulting

Julius Br

Ramsar Group

Autobak

LTU

Steg Computer

Barry Callebaut

Lucent Technologies

Swiss Re

Cemex

Medtronic

Syngenta International AG

Credit Suisse

Merck

UBS AG

Dell

Microsoft

Zeag

Deutsche Bank

Alumni Info
We encourage our graduates to stay in touch with us
through a wide variety of alumni events, programs,
reunions, and career resources.
This connection is vital because it enables our alumni
to maintain contact with their peers; receive and provide lifelong learning and career support; make financial
contributions, help with school enhancements; and
participate in social events that are held around the
world.
For more information on upcoming Alumni Events,
please visit our website: www.sbs.edu

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How to Find Us
Zurich has been consistently
ranked as one of the top cities
for quality of life and voted 7th
best student city worldwide.

By Public Transportation
The station Balsberg can be reached with the train line S7
going from Zurich Main Station to Winterthur. Balsberg is a
two-minute walk from SBS. There is a bus stop in front of
the building, where one can take connecting buses going on
to the airport or the towns of Kloten, Blach, Glattbrugg, or
other places in the surroundings.

By Car
SBS is located near the highway between Zurich and the
airport. Coming from all directions, take the highway to
Zurich Airport, take the exit Glattbrugg. Turn right at the first
traffic signal and take a left turn at the following traffic signal. SBS will be on the right after approximately 600 meters.
We are located in building C on the 2nd floor.

Parking
You can use the visitor paying parking space, in front of
building A. For visitors and students an alternative parking
facility can be found at P60.

Address
SBS Swiss Business School
Balz-Zimmermann-str. 34-38, Building C
8302 Kloten - Zurich
Switzerland

Office Hours
Mon - Fr: 08:30 AM - 06:00 PM
Saturday 08:30 AM - 12:30 PM

Follow SBS on Social Media

Phone
Phone: +41 44 880 00 88

E-mail
General inquiries: info@sbs.edu

Facebook:
Twitter:
Linkedin:
Youtube:
RSS Feed:

www.facebook.com/SwissBusinessSchool
www.twitter.com/SBSEDU
www.linkedin.com/company/sbs-swiss-business-school
www.youtube.com/swissbusinessschool
www.sbs.edu/rss

SBS Swiss Business School reserves all rights to change its rules and regulations at any time. SBS Swiss Business School will accept no liability or obligations if
the courses described in SBS prospectus are not provided. However, SBS will take such steps as are available to it to minimise the effect of any alterations or
withdrawal of a course. Such steps may include the offer of a place on an alternative course.

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ACCREDITED

CERTIFIED

www.sbs.edu