YTL LAND AND DEVELOPMENT BERHAD

UKAM 4024 INTEGRATED CASE STUDY

CASE 3
Student Name

ID Number

DANESWARY GANESAN

11UKB00248

DESMOND TANG KWONG YIK

10UKB01963

LOH YOKE YEN

11UKB01138

YUEN SHET YEE

10UKB04141
1

INTRODUCTION
Founded in 1955 by Tan Sri Dato' Seri Yeoh Tiong Lay
Operates in two segments: property development &
management and construction

SWOT ANALYSIS
Strength
Strong brand name and reputation

SWOT ANALYSIS
Strength
Offer good quality property at prime location

SWOT ANALYSIS
Strength
Diversed target

SWOT ANALYSIS
Strength
Great connection to unique architects: Iroje Architects (S.K.)
and Riken Yamamoto (Japan)

SWOT ANALYSIS
Weaknesses
Too many diverse projects: Bangsar-PJ, KL, Sentul, Penang

SWOT ANALYSIS
Weaknesses
Projects too large, incurred high cost

SWOT ANALYSIS
Weaknesses
High management costs

SWOT ANALYSIS
Opportunities
Unique design of South Korea and Japan

10

SWOT ANALYSIS
Opportunities
Price of land increase

11

SWOT ANALYSIS
Opportunities
YTL Sentul Project

12

SWOT ANALYSIS
Opportunities
Advancement in technology

13

SWOT ANALYSIS
Threats
Bad economy
Volatile currencies

14

SWOT ANALYSIS
Threats
Intense Competition

15

SWOT ANALYSIS
Threats
Changes in government policy and regulations

16

SWOT ANALYSIS
Threats
Changes in customers preferences

17

RATIO ANALYSIS
Liquidity Ratio
2011

2012

2013

2014

Current
Ratio

3.51

5.43

9.72

6.81

Quick Ratio

2.67

4.89

8.84

6.57

18

RATIO ANALYSIS

Activity Ratio
2011

2012

2013

2014

Inventory
Turnover
ratio

1.14

4.16

0.80

2.03

Fixed Asset
turnover

0.11

0.56

0.18

0.29

19

RATIO ANALYSIS

Gearing Ratio
2011

2012

2013

2014

Debt Ratio

38%

65%

62%

62%

Debt to
Equity Ratio

0.47

1.54

1.46

1.38

20

RATIO ANALYSIS

Profitability Ratio
2011

2012

2013

2014

Net profit
margin

0.28

0.06

0.18

0.12

Return on
asset

2.22

1.23

1.21

1.25

21

RECOMMENDATION

1.
2.
3.
4.
5.

How to compete with competitor?

More creative design, attract customer
Diversification-supporting business-sales agent
E-commerce
Improve supplier relationship-better supply chain
Strategic marketing through building own town

22