Projectsformba.blogspot.com /09 bought your present car? Please rank fora the highest order of preference Increase in disposable income Bester safety at roads Family needs Increase in family size Suits your lifstyle and personality Q2, You decided to buy a earbrand because of (rate best 3 factors from | 10 3 in order of ‘your preference) Aiordable price ‘Technical superiority ever competition Comfort Manueurer's image Value for money Salty Alfie sale services Product Satisfaction Level 03. Please mte your existing car in terms of understated Interior Design features on a scale of to $ where Highly Dissatisfied Dissatisfied Neutral Sauisied Mighty Satistica Interior Type 1 a 3 4 5 Prajectsformba blogspot.comProjectsformba.blogsporcom Seats design Leg Room Dash Board Interior Colour Masie System Adjustable Front seat Headrest {Q4 Please mate yourexisting car in terms oF understated Safety Features on a seale of 1 (oS Safety Parameters 1 2 ‘Crossbar under Dashboard AicBags ‘Anti Lock Breaking System ‘Acrodynamie Shape Intensity of front lights (QS. Please rate your existing car in tems of following pammeters Parameter 1 2 3 4 5 Fuel Consumption Mileage ( Kats) Pick Up Stability at higher speed ‘Top speed vectsformba blogspot.comProjectsformba.blogsporcom Dealer Service Satisfaction Level (QI. Please rate your Dealer on the understated parameters on the seale of 110 5 where 1 Mighly Satisfied Satisfied Neutral Dissatisfied Highly Dissatisfied Distance ( Proximity) Advertisements (Promotions) ‘Technical Facilities Cost of Service Availability of Spares Information Provided Seevice Time ‘Changes Staff ‘Car Handling (Delivery & serviee) Assured Customer Transactions Ambience of Service Center Finance ( Credit) Schemes (Q2. How do yourate the brand image of your caf? 1 2 3 4 5 Very Low Very High (Q3. Will you recommend your car to your triends? * Yes + No Prajectsformba.blogspotcomProjectsformba.blogsporcom {Q4. If yes, will you buy your new car in the Same segment , same manufactorer © Sume segment, ciffecent manufacturer # Upper segment, same manafieturer * Upper segment different manufacturer Agegmup: a <2 2135 a 3655 oss What is your monthly Fan Les than 50000 Rs 50,000 -Re 1, 00,000 Rs 1, 00,001 Rs 2, 0,000, More than Rs 2, 00.001 Number of at's owned: Present Car(s} owned NAME SEX: Phone NO: vectsformba blogspot.com