Honor God in all that you do

so that we can conserve

wildlife for future generations
to come.

Team Members: Brandon Witmer and Stephen Layng

School: Grace Prep
Teacher: Pat Sullivan
Date: March 15, 2014
Part A Identify your Business, your Market, and your
Competition:
1.) Business Idea:
Keystone Wildlife Consultants, KWC is a wildlife and forestry
consultant. We offer, forestry management, timber sales,
wildlife management, deer management, turkey
management, and waterfowl management. So, when you
contact us, we will get together and create a plan, a wildlife
and/or forestry plan to improve your property. A plan is
basically a goal: youre taking a piece of property and
creating a better habitat, managing timberland, or even
creating food plots so that you can have a better hunting
season. We can do it.
2.) Is there a need for wildlife and forestry management?
KWC, offers and believe in wildlife and forestry conservation.
We are a non-commercial company. We offer our services to
anyone: private landowners, natural gas companies, deer
hunters, and the game commission. We offer quality work
instead of quantity because we believe in having a quality
wildlife and forest ecosystem. There are three-million acres
of forest land in the counties surrounding Centre County
which are as follows: Clearfield, Blair, Huntingdon, Juniata,
Clinton, Mifflin, Cambria, Union, Snyder, Lycoming.

3.) The
Honor
that
that we
wildlife
to

Logo.
God in all
you do so
can
conserve
for future
generations
come.

4.) Whos the Competition:

a.) Competitors include the following:
Wildlife and forestry biologists
Appalachian Forest Consultants
Private Land Managers in the PA Game Commission
Foresters
b.) What do they do?
Wildlife and forestry biologists
o They go through and make a plan but they do not
execute it.
Whitetail Deer Management

Turkey Management
Bear Management
Elk Management
Waterfowl Management
Forestry Management
Timber Sales
Small Game Management

Appalachian Forest Consultants

o They are identical Business.
Whitetail Deer Management
Turkey Management
Bear Management
Elk Management
Waterfowl Management
Forestry Management
Timber Sales
Private Land Managers in the PA Game Commission
o They offer some things just, they do all their work
for free with les quality.
Whitetail Deer Management
Turkey Management
Bear Management
Elk Management
Waterfowl Management
Forestry Management
Timber Sales
Small Game Management
Foresters
o They are very limited to what they do, they only
do forestry related work.
Forestry Management
Timber Sales
Clear Cuts
Selected Cuts

c.) How do they make money?

Wildlife and forestry biologists
o They charge on quantity of work.
Appalachian Forest Consultants
o They charge by hour.
Private Land Managers in the PA Game Commission
o They work for free.
Foresters
o They take a certain percentage of profits.
d.) How are their prices?
Wildlife and forestry biologists
o All depends on size, location and hours spent their.
Appalachian Forest Consultants
o Charge by hour, plus materials:
Whitetail Deer Management:
$50 an hour.
Turkey Management:
$50 an hour.
Timber Sales:
15% of Profit
Herbicide Work:
$200 per acre.
Private Land Managers in the PA Game Commission
o All services are free.
Foresters
o They cost from 10%-20% of profit.
e.) How do they market?
Wildlife and forestry biologists
o Colleges
o Sponsorships
Appalachian Forest Consultants
o Sportsman Shows
Private Land Managers in the PA Game Commission
o Game Commission
Foresters

o Sportsman Shows
5.) How is our business unique?
a.) How we are different from the competition? What
sets our business apart from the others?
We are the only wildlife and forest consultant to ever come
out of State College, PA, and the only one that mainly does
their work in the entire state of Pennsylvania. We are
invested in the land and we believe in wildlife and forestry
conservation because we want improve the forests of
Pennsylvania.
b.) Do you have a unique benefit?
KWC is Christian owned, we are doing everything in quality
not quantity. We focus on the customers needs before the
profit because people want to be treated as a person than
just a number and an object.
6.) Who is our target market?
a.) Who will buy our services?
Land managers, property owners, and hunters.
b.) Wheres the focus of our sales?
We focus on game lands, people that require wildlife and
forest management.
c.) Location of customers and their life styles?
The customers are hunters and land owners that live in
Centre, Clearfield, Blair, Huntingdon, Juniata, Clinton, Mifflin,
Cambria, Union, Snyder, Lycoming counties.
d.) How will you market it?
Sportsman Shows, decals, sponsorships, fundraisers, game
shows such as the County Shows, and Ag Progress Days and
more.
e.) Our methods of marketing:
Sportsman shows; have a booth and educate
people.
7.) Where is your sales territory?
a.) Where are our customers?
We offer quality work instead of quantity because we believe
in having a quality wildlife and forest ecosystem. There are

three-million acres of forest land in the counties surrounding

Centre County which are as follows: Clearfield, Blair,
Huntingdon, Juniata, Clinton, Mifflin, Cambria, Union, Snyder,
Lycoming.
b.) Are there enough customers?
Yes, there are 3 million forest acres. So there is enough to do
our work.
8.)
What we charge:
1st Year:
General Cost: $80 an hour.
Field work, getting to know the property. 1-2 people needed.
Food Plot Work, Labor: $50 an hour.
Plus the actual seed price. 2 people needed.
Herbicide Work: $200 per acre 2 people needed.
Timber Sales: $75 an hour.
Or 15% of prophet. 2 people needed.
9.) Elevator Speech:
The Keystone Wildlife Consultants is a business in which land
management, habitat management, and all property is cared
for. This company is for anyone with some amount of land.
Either that person does not have a lot of time to care for it,
or it is too big a job. KWC will ease that sort of persons work
load while producing an excellent, professionally clean and
cared for, land. This could benefit farmers, hunters, and any
landowners. The service we provide for property owners
offers a tremendous financial return on their investment.
The service includes whitetail deer management; food plot
work, habitat work, herbicide work, and what ever it takes
for you to have a successful hunting season. We also offer
wild turkey management; habitat work, food plot work, and
what ever else you need to have a successful turkey season
or turkey population. We also offer wetland work for
waterfowl; food plots, habitat work, and even creating the
wetlands, so that you may have a successful wetlands and
even a successful hunting season. We can provide more
comprehensive and cost-effective services than our

competitors. We will do excellent work for a reasonable

price.
Part B- Financial A: Start-up Costs/Monthly Expenses:
Expenses:
Real Estate:
The company will be run from home, meaning the office
would run from home.
Equipment:
Seeds:
Food plots are a big part of deer, turkey, and even waterfowl
management. The first few years we will only offer deer and
turkey food plots. All of the seeds will be coming from
Whitetail Institute. We will be partnering up with them, with
the help of Alex Goodner, who is one of Whitetail Institute
top salesmen. When picking a food plot seed a lot goes into
it, wheres the plot, soil levels, how large the area is, the
terrain, and even how many deer in the area. Whitetail
Institute took at least 5 years of research on each seed,
some of their plots will benefit deer and even turkey. So KWC
will have a large variety of seeds that we will offer, some for
the spring and others for the fall. Here is the list below:
Spring Seeds:

Fall Seeds:

All of these seeds have their own different

benefits, so picking the seed all depends on what the

landowners goal is.
Tools and equipment:
All equipment from John Deere or Husqvarna except seeds,
that comes from Whitetail Institute.
Equipment Product
Tractor
York Rake
Disc
Chain Saws (From Husqvarna)
Gas (From Sheetz)
Oil (From Sheetz)
Gloves
Herbicide Sprayer
Total:

Inventory
Seeds, (Depends on Customers
Needs) Per Month.
Imperial Whitetail The Edge
Imperial Whitetail Alfa-Rack Plus
Imperial Whitetail Extreme
Imperial Whitetail No-Plow
Imperial Whitetail Power Plant
Imperial Whitetail Clover
Imperial Whitetail Chic Magnet
Imperial Whitetail Chicory Plus
Imperial Whitetail Secret Spot
Imperial Whitetail Secret Spot XL
Imperial Whitetail Forage Oats
Plus
Imperial Whitetail Tall Tine Tubers
Imperial Whitetail Pure Attraction
Imperial Whitetail Double Cross
Imperial Whitetail Winter Greens

Count
1
1
1
2
25 gl.
2 gl.
6
1

Cost
Have
Have
Have
$599.99
$75.00
$14.99
Have
$519.98
$1,209.9
7

1
1
1
1
1
1
1
1
1
1
1

$39.98
$39.98
$42.98
$39.98
$66.94
$39.98
$39.98
$39.98
$15.98
$15.98
$59.97

1
1
1
1

$24.98
$42.99
$39.98
$39.98

Imperial Whitetail Winter Peas

Imperial Whitetail Bow Stand
Herbicide
(From
Whitetail
Institute)
Total:
Grand Total:

1
1
1

$39.98
$16.98
$49.98
$696.60
$1,906.5
7

Office Supplys: All counts for 1 month.

Office Supplys, All from
Staples
Computer
Printer
Pens
Pencils
Paper
Binders
Filling Folders
Filling Cabinet
Desk and Chair
Pocket Folders
Total

Count

Cost

1
1
60
36
1500
24
100
1
1
25

Marketing:

Have
Have
$5.99
$5.67
$23.97
$47.98
$65.96
$159.99
Have
$5.99
$315.55

Count Money:
:
100 $29.99

Business Cards (From Logo

Garden)
Sportsman Shows
Total:

Liability Insurance from State Farm.

Total:
Expenses

Monthly Cost

$1,200
$1,229.9
9

Real Estate
0
Office Supplys
$315.55
Equipment
$1,209.97
Inventory
$696.60
Liability Insurance
$541
Advertising and Marketing
$1,229.99
Labor
Split 50-50
Other
0
Total Monthly
$2,783.14
Cost to Get Started
$3,993.11
Total Yearly
$33,397.68
Financial B: Starting Capital
Wheres the money coming from to get the company
started?
KWC will take a loan; from, Kish Bank
Starting Loan: $4,000
(If one month not able to meet the goal, take another $1,000
loan.)
The Goal:
Each month make about $5,000 a month. Monthly costs
$2,738. Profit: $2,262. 10% of Prophet gets donated to Non-

Profit Organizations.

Sales
Quality Deer Management
Association
National Wild Turkey Federation
Ducks Unlimited
2% 2% 2%
Rockey Mountain
Elk Foundation
10%
2%
32%
2%
Ruffed Grouse Society
48%
Equipment/Seed/Materials
Working Hours
Other

10% of that money is $262. So we would have $2,000 left so,

each month we would make a $300 down payment, which
would take us 16 months to payback the loan, which by that
time we would have more customers and we would be
making more money our goal is to be able to $7000 after the
fist 6-8 months ahead.
The Non-Profitt organization that we will be donating to all
believe in wildlife conservation, so 10% will be going to the
QDMA, RME, NWTF, DU, and Ruffed Grouse Society.

KWC is a company who want to conserve wildlife and

continue the hunting heritage for future generations to
come!

Honor God in all that you do

so that we can conserve
wildlife for future generations
to come.