Good morning.

I am Muntaha. Today is our presentation. Our topic is . . Now I going to

tell you branding promotion for LUX.

LUX
Lux began its story in 1924 as the first mass marketed beauty soap. Now sold in over 100 countries, it is the most
recognizable soap brand in the world bringing a combination of fun, pleasure and comforts to womens beauty
routines the world over.
Lux undertakes huge promotional activities to promote LUX which has topped the beauty soap industry of
Bangladesh. It spends almost 20-25% of its net proceeds from sales of LUX for promotional activities for LUX.
Its certain promotional annual campaigns like LUX Channel I superstar and Lux Channel I Cinema awards has made
the product a part of the glamour world. Since 1930s over 400 of the worlds most stunning and sensuous women
have been proudly associated with Lux advertisements. They do not promote only LUX in Bangladesh for the beauty
conscious female, it also promotes the brand for males and the company proved that, they including world Famous
male celebrity SHAHRUKH KHAN for their advertising campaign.
Lux also spends huge amount of money for promoting Lux for TV Commercials, Newspaper advertisement, and
billboards .Moreover it also undertake small promotional campaign at different school, colleges, universities with
winners of its zonal beauty contests. Till now promotional activities of LUX has always been successful and helped it
to reach almost 1 billion taka sale value in a year.
Some another way of Lux Promotions:
1. Sales Promotions
2. Consumer Offer
3. Trade Promotion
4. Business and Sales Force Promotion