Professional Documents
Culture Documents
1 History
Over the years, Fiat has acquired numerous other automakers: it acquired Lancia in 1968, became a shareholder of Ferrari in 1969, took control of Alfa Romeo
from the Italian government in 1986, purchased Maserati
in 1993, and became the full owner of Chrysler Group
LLC in 2014. Fiat Group currently produces vehicles
under twelve brands: Abarth, Alfa Romeo, Chrysler,
Dodge, Ferrari, Fiat, Fiat Professional, Jeep, Lancia,
Maserati, Ram Trucks, and SRT.
Fiat 3 CV (1899)
HISTORY
Miraori plant
ied by Alessio of Turin)[12] strongly resembled contemporary Benz,[13] and had a 697 cc (42.5 cu in) boxer
twin engine.[13] In 1903, Fiat produced its rst truck.[14]
In 1908, the rst Fiat was exported to the US.[14] That
same year, the rst Fiat aircraft engine was produced.
Also around the same time, Fiat taxis became popular
in Europe.[15]
Lingotto factory (1928)
1.1
Gianni Agnelli
Gianni Agnelli (in the center) and the Fiat board of directors meet
Italian President Sandro Pertini (at his right) during an ocial
visit to the new Sevel Val di Sangro factory, 1981
HISTORY
it spun o its various businesses into autonomous com- pany sold its interest in Fiat Engineering, as well as its
panies, one of them being Fiat Auto. That same year, stake in Edison.
sales reached an all-time high in the US, corresponding
to the Iranian Oil Crisis. However, when gas prices fell
again after 1981, Americans began purchasing sport util- 1.3 Sergio Marchionne
ity vehicles, minivans, and pickup trucks in larger numbers (marking a departure from their past preference for
large cars). Also, Japanese automakers had been taking
an ever-larger share of the car market, increasing at more
than half a percent a year. Consequently, in 1984, Fiat
and Lancia withdrew from the United States market. In
1989, it did the same in the Australian market, although
it remained in New Zealand.
In 1986, Fiat acquired Alfa Romeo from the Italian government. Also, in 1986 15% of Fiat company stock was
still owned by Libya, an investment dating back to the
mid-seventies. US foreign policy under President Reagans administration canceled a Pentagon contract to produce earth movers with Fiat and pressured the company
into brokering a buyout of the Libyan investment. In
1992, two top corporate ocials in the Fiat Group were
arrested for political corruption.[27] A year later, Fiat acquired Maserati. In 1995 Alfa Romeo exited the US market. Maserati re-entered the US market under Fiat in
2002. Since then, Maserati sales there have been increasing briskly.
1.2
Paolo Fresco
Marchionne reduced Fiats managerial bureaucracy refocused the business on markets and prot. While chairman, Luca di Montezemolo, dealt with politicians and
unions, Marchionne rebuilt the car business. The success of the Grande Punto model was in large part responsible for the turnaround in Fiats fortunes, but the
award-winning 500 cemented it. Fiat formed a joint venture with Indias TATA Motors, which has subsequently
ended,[30] and with Chinas Chery Motors which didn't
conclude. In 2005 Fiat courted Ford,[31] and returned to
China with a joint venture GAC Fiat created in 2010. Under Marchionne Fiat also re-entered several large markets
that it had exited years before, such as Mexico and Australia.
1.4
Acquisition of Chrysler
5
Chrysler. On 7 June 2009, the Indiana State Police Pension Fund, the Indiana Teachers Retirement Fund, and
the states Major Moves Construction Fund asked the
US Supreme Court to delay the sale of Chrysler to Fiat
while they challenge the deal. The funds argued that
the sale went against US bankruptcy law because it unlawfully rewarded unsecured creditors ahead of secured
creditors.[43] On 9 June 2009, the Supreme Court lifted
the temporary hold, clearing the way for Fiat to acquire
Chrysler.[44] See Indiana State Police Pension Trust v.
Chrysler for more information. On 10 June, the Supreme
Court announced that Fiat was now an owner of the new
Chrysler a.k.a. Chrysler Group LLC.
1.4
Acquisition of Chrysler
On 20 January 2009, Fiat S.p.A. and Chrysler LLC announced their intention to form a global alliance. Under
the terms of the agreement, Fiat would take a 20% stake
in Chrysler and gain access to its North American distribution network in exchange for providing Chrysler with
technology and platforms to build smaller, more fuelecient vehicles in the US and providing reciprocal access to Fiats global distribution network.[38][39] Agreements were signed on 30 April 2009,[40] with Fiats future
shareholding capped at 49% until all government loans
had been repaid.[41][42]
In addition, the proposed agreement would entitle Fiat
to receive a further 15% (without cash consideration)
through the achievement of specic product and commercial objectives. No cash or nancial support was required from Fiat under the agreement. Instead it would
obtain its stake mainly in exchange for covering the cost
of retooling a Chrysler plant to produce one or more Fiat
models for in the US. Fiat would also provide engine and
transmission technology to enable Chrysler to introduce
smaller, fuel-ecient models in the NAFTA market. The
deal was engineered by Fiat chief Sergio Marchionne,
who pulled the Italian group back from the brink of collapse after taking over in 2004. The principal objective
of the partnership was to provide both groups with signicantly enhanced economies of scale and geographical
reach at a time when they were struggling to compete with
larger and more global rivals such as Toyota, Volkswagen
and alliance partners Renault S.A. and Nissan.[38]
Fiat would not have to pay any money for its 20% of
On 10 January 2011, Fiat announced that it had increased its share in Chrysler from 20% to 25% following the achievement of the rst of three performance
objectives.[45] On 11 April 2011, it announced achievement of the second performance objective, increasing its
stake a further 5% to 30%.[46] On 24 May 2011, Fiat
announced that it had paid Chrysler US$ 1,268 million
for a further 16% interest, increasing its stake total stake
to 46% (fully diluted). The transaction coincided with
Chrysler renancing its debt to the U.S. and Canadian
governments.[47] On 25 May autonews.com reported that
Fiat could buy government stakes in Chrysler as soon as
the end of July 2011, increasing its total stake to 54%.[48]
In May 2011, it emerged that Fiat could actually increase its stake in Chrysler Group to more than 70 percent
through the exercise of further options.[49]
In a regulatory ling dated 22 July 2011, the Michiganbased automaker reported that Fiat held a 53.5% interest
(fully diluted). Fiat and Chrylser have both stated that
they expect that interest to reach 58.5% by the end of
2011 as result of achievement of the third of the three
performance objectives.[50] In 5 January 2012 Fiat released press info that the ownership has increased to
58.5%.[51] The stake was further increased to 68.49%
in July 2013.[52] On 1 January 2014, Fiat announced
it would be acquiring the remaining shares of Chrysler
owned by the VEBA worth $3.65 billion.[53] The deal was
completed by 21 January.
On 29 January 2014, it was announced that Fiat S.p.A.
would be merged into a new company, Fiat Chrysler Automobiles NV, incorporated in the Netherlands with tax
domicile in the UK. Fiat Chrysler Automobiles will become the owner of Fiat Group.[3] On August 1, 2014, Fiat
S.p.A. received necessary shareholder approval to proceed with the merger (which followed board approval).[4]
FCA will be listed on the New York Stock Exchange with
an additional listing on the Mercato Telematico Azionario
in Milan to follow.
Activities
ACTIVITIES
2.3 Automotive
For Fiat branded cars see Fiat Automobiles
The groups activities were initially focused on the industrial production of cars, industrial and agricultural vehicles. Over time it has diversied into many other elds,
and the group now has activities in a wide range of sec- Global locations of Fiat Group automobile production sites,
tors in industry and nancial services. It is Italys largest 2008. Including own plants, joint ventures and license producindustrial concern. It also has signicant worldwide op- tion. Excluding Chrysler.
erations, operating in 61 countries with 1,063 companies
that employ over 223,000 people, 111,000 of whom are
outside Italy.
Fiats main shareholders include 30.1% by Exor S.p.A
(controlled by the Agnelli family), 24.9% by EU institutional investors, 11.2% by outside EU institutional investors and 2.6% by Baillie Giord & Co., a Scottish investment management company.[1]
2.1
Principal subsidiaries
Fiats principal operating subsidiaries (direct and indirect) include: Fiat Group Automobiles S.p.A. (FGA),
Chrysler Group LLC, Fiat Automoveis, S.A. (subsidiary
of FGA); FGA Capital S.p.A. (a JV held 50% by
FGA and 50% by Crdit Agricole CF), Ferrari S.p.A.,
Maserati S.p.A., Magneti Marelli S.p.A., Teksid S.p.A.,
Comau S.p.A., Itedi-Italiana Edizioni S.p.A. (see 2010
Annual Report[54] )
2.4
Lancia Delta
Maserati GranTurismo
2.6
ACTIVITIES
Agricultural and Construction equip- also deals with the management of real estate properties.
ment
2.7
Components
2.8
Metallurgical products
2.9
Production systems
2.10 Services
An insurance company, Toro Assicurazioni, allowed Fiat
to control a relevant part of this market (also with minor
companies like Lloyd Italico) and to interact with some
associated banks. Toro Assicurazioni was acquired by the
giant insurance company Assicurazioni Generali and is no
longer part of the Fiat Group.
Fiat G91T training aircraft
2.10.1
Construction
Ingest Facility and Fiat Engineering work in various elds Fiat, as Fiat Aviazione, was an important aircraft manof construction, while IPI is a mediation company that ufacturer, focused mainly on military aviation. After
9
World War I, Fiat consolidated several Italian small aircraft manufacturers, like Pomilio and Ansaldo. Most famous were Fiat biplane ghter aircraft of the 1930s, Fiat
CR.32 and Fiat CR.42. Other notable designs were ghters CR.20, G.50, G.55 and a bomber, the Fiat BR.20. In
1950s, the company designed the G.91 light ground attack plane. In 1969, Fiat Aviazione merged with Aerfer
to create Aeritalia.
In 1959, Piaggio came under the control of the Agnelli
family. In 1964, the aeronautical and motorcycle divisions split to become independent companies. The aeronautical division was named IAM Rinaldo Piaggio. Today the aeronautical company Piaggio Aero is controlled
by the family of Piero Ferrari, which also holds 10% of
Early rail cars at the Finnish Railway Museum. The green car is
the carmaker Ferrari.
a Fiat and the black car is a Cadillac
2.12.2
Weapons
10
The 1979 Brazilian Fiat 147 was the rst modern car to run on
pure hydrous ethanol fuel (E100)
Fiat Argentina plant of Crdoba. The original factory, located in the city of Belo Horizonte, cost $250 million to 3.2 Fiat Argentina
build. The state of Minas Gerais had a 10-20% stake in
the company and also provided special economic benets Fiat has been present in Argentina since the beginning of
the 20th century. There was a Fiat manufacturing plant
to Fiat.[64]
in Crdoba at least as far back as 1954 when Fiat entered
Launched in July 1979, the 147 was the rst massinto a joint venture with two local companies to manufacproduced car that ran on ethanol as fuel instead of
ture tractors. The company was known as Fiat-Concord
petrol.[65][66][67] The performance slightly increased and
until 1980. In 1959 the construction of a car plant in
fuel consumption was 30% higher but the cost of the alCaseros was approved, and 1960 saw the production there
cohol was a quarter of the gasoline because, at that time,
of the rst Argentinian produced Fiat passenger car, a
petrol had become expensive as a consequence of the
Fiat 600, after the Fiat 1100 Export and after in 1963
1979 oil crisis. This version was nicknamed cachacinha
the Fiat 1500. In 1977 appears the Fiat 133, just a re(little cachaa) because it had the scent of that Brazilian
badged Seat 133 but made in Argentina. By 1978 a car
drink.
manufacturing facility was well established in Crdoba,
producing Fiat 128s as well as two models which from
the Italian perspective belonged in earlier decades, the
125 (with some derivates) and the 600R.[80]
In 1980 a joint venture with PSA called Sevel Argentina
S.A. was begun, which lasted until 1995. The current
day automobile manufacturing started with a new factory
opened in Crdoba on 20 December 1996.[81] From April
1997 the Siena and Palio models production started.
Production was suspended in the early 2000s as the Argentinean economy went downhill. In 2008 Fiat invested
new money and the production of Fiat Siena saloon and
the Fiat Palio was started. In October 2009, a Fiat Siena
HLX becomes the 2 million unit produced by Fiat in ArFiat Siena Tetrafuel 1.4, a multifuel car that runs as a exiblegentina. The Fiat Auto Argentina S.A. is Fiat S.p.A.
fuel on gasoline, E20-E25 gasohol, ethanol (E100); or as a biowned company.[82]
fuel with CNG
3.5
11
3.4
12
4 SEE ALSO
3.6
Bulgaria
3.11 India
Fiat India Automobiles Private Limited (FIAPL) is a
joint venture between Fiat and Mumbai based Tata Motors, founded in 1997. Fiat builds the Palio Stile, Linea
and Punto.[90] The Fiat plant is situated in Ranjangaon
near Pune in Maharashtra and also manufactures the Tata
Indica.[91]
3.10 Egypt
3.15 China
3.9
Ethiopia
4 See also
Automotive industry
Automotive industry crisis of 20082009
13
Neckar
Simca
References
themanufac-
[5] Wayland, Michael (7 October 2014). Fiat Chrysler Automobiles merger to become ocial Sunday. The Detroit
News. Retrieved 26 February 2015.
[30] After split with Tata Motors, Fiat begins its solo India
ride. Economic Times. 11 April 2013. Retrieved 30 January 2014.
[36] Jie, Ma (10 October 2012). Moodys lowers credit rating. Bloomberg. Retrieved 25 April 2013.
[38] Fiat conrms plan to acquire 35% stake in Chrysler. autonews.com/. Archived from the original on 24 January
2009. Retrieved 20 January 2009.
[39] 20.01.2009 Fiat to take equitiy stake in Chrysler as alliance is announced. italiaspeed.com/2009. Retrieved 20
January 2009.
[40] Press release. Fiat. Retrieved 9 January 2013.
[41] Clarications on certain issues relating to the ChryslerFiat Alliance. fiatgroup.com/en-us/mediacentre. Retrieved 6 December 2010.
14
REFERENCES
[63] Fiat comemora a marca de 10 milhes de carros produzidos no Brasil | Carplace Portal do Automvel.
Carplace.virgula.uol.com.br. 2 June 2009. Retrieved 1
January 2011.
[64] Bloomeld, Gerald (1978). The World Automotive Industry. Problems in Modern Geography. Newton Abbot, Devon, UK: David & Charles. p. 249. ISBN 0-7153-75393.
[65] Veja, Revista (13 June 1979). O petrleo da cana (in
Portuguese). Editora Abril. Retrieved 18 April 2009.
[66] Lemos, William (5 February 2007). The Brazilian
ethanol model. ICIS news. Retrieved 18 April 2009.
[67] Milton Briquet Bastos (20 June 2007). Brazils Ethanol
Program An Insiders View. Energy Tribune. Retrieved 18 April 2009.
[68] Fiat Uno production nally ends. Honest John. 3 January 2014. Retrieved 28 April 2014.
[69] Adam Lashinsky and Nelson D. Schwartz (24 January
2006). How to Beat the High Cost of Gasoline. Forever!". Fortune. Retrieved 18 April 2009.
[70] Joel Leite (4 January 2005). Fiat em 2004: 17 lanamentos (in Portuguese). WebMotors. Retrieved 18 April
2009.
[71] Vendas Atacado Mercado Interno Tipo e Empresa
Nacionais e Importados 2008 (Tabela 05)" (PDF) (in
Portuguese). ANFAVEA Associao Nacional dos
Fabricantes de Veculos Automotores (Brasil). Retrieved
18 April 2009. Sales include 564,402 automobiles and
101,212 light-duty trucks, including imports.
[72] Christine Lepisto (7 January 2009). Por 7 anos consecutivos a Fiat lder de vendas no Brasil!" (in Portuguese).
MotorClube. Retrieved 19 April 2009.
[73] Vendas Atacado Mercado Interno por Tipo e Empresa
Combustvel Flex Fuel 2008 (Tabela 08)" (PDF)
(in Portuguese). ANFAVEA Associao Nacional dos
Fabricantes de Veculos Automotores (Brasil). Retrieved
18 April 2009. Sales include 564.108 ex automobiles and
92.999 light-duty trucks, including imports from Argentina.
[74] Lepisto, Christine (27 August 2006). Fiat Siena Tetra
Power: Your Choice of Four Fuels. Treehugger. Retrieved 24 August 2008.
[75] Nouvelle Fiat Siena 2008: sans complexe (in French).
Caradisiac. 1 November 2007. Retrieved 31 August
2008.
[76] Portaria N 143, de 27 de Junho de 2007 (in Portuguese). Ministrio da Agricultura, Pecuria e Abastecimento. Retrieved 5 October 2008. This decree xed the
mandatory blend at 25% starting 1 July 2007
[77] Lei N 8.723, de 28 de Outubro de 1993. Dispe sobre
a reduo de emisso de poluentes por veculos automotores e d outras providncias (in Portuguese). Casa Civil
da Presidncia da Repblica. Archived from the original
on 20 May 2011. Retrieved 5 October 2008. See article
9 and modications approved by Law N 10.696, 2 July
2003
15
External links
Ocial Fiat S.p.A. website
16
7.1
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7.2
Images
7.3
Content license
17
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