Professional Documents
Culture Documents
Marcus
Presents
Heart of Neiman Marcus Art Gala
The Heart of
Neiman Marcus
Art Gala
Heather Sanchez, Dajana Matijevic, Benson Peters, Tran Vuong, Jhonas Locke
November 21, 2014
1
Table of Contents
Executive Summary3
Background Information
Dallas Regional Chamber4
Neiman Marcus5
Girls Incorporated of Metropolitan Dallas...6-8
Social Cause...9-10
Proposal
Event Summary11
Art Show & Sale/Entertainment12
Raffle & Prizes...13
Guest Speaker ...14
Sponsorship Packages15
Budget
Expenses covered by Sponsors..16
Expenses covered by Neiman Marcus..17
Revenue..18
Letters of Recommendation
North Texas Food Bank.19
St. Jude Childrens Research Hospital...20
Case Study............................................21
Appendix
Menu.22-23
Host Bar23
References24-25
Executive Summary
In August 2014, The Dallas Morning News stated the following about teenage pregnancy:
Texas has the fifth-highest rate in the U.S. (44.4 in 1,000) and some of the hottest spots in the
state are here in Dallas. When 76 to 100 teen girls out of 1,000 get pregnant, that is on par with
third world numbers. Teen moms often need expensive public services like food stamps,
welfare, housing subsidies, foster programs and Medicaid. Statistics show their children are more
likely to live in single-parent households, and they are likely to experience poverty. These
children often repeat the cycle of hardship, by becoming teen parents themselves, or even
entering the prison system.
Neiman Marcus would like to join forces with the Dallas Regional Chamber, to raise
funds for a non profit agency called Girls Incorporated of Metropolitan Dallas. Girls Inc. of
Dallas has a pregnancy prevention program called Girls Getting Ready. We are thrilled to
announce our charity event The Heart of Neiman Marcus Art Gala, which will be held at the
Dallas Museum of Art on Feb 7th , 2015. All revenue from this charity event will go to Girls Inc.
of Dallas to support their program Girls Getting Ready. As said by Karen Katz the CEO and
President of Neiman Marcus, A spirit of community and goodwill has been an important part of
the culture of our company for over 100 years. Together Neiman Marcus, Girls Inc. of Dallas
and the Dallas Regional Chamber, hope to contribute to making a better future for our children
and community. Let's continue to make this our legacy.
Girls Inc. of Dallas has additional programs to help prevent teenage pregnancy, such as:
Pregnancy Statistics for Dallas County: from 2012-2010 (pregnancy rates are going down)
1800
1600
1400
1200
1000
2012
800
2011
600
2010
400
200
0
ages 15-17
The three counties with the highest teenage pregnancy rates in the state for the year 2012: (Dallas
County has the second highest rates in the state)
2500
2000
1500
Harris County
Dallas County
1000
Bextar County
500
0
ages 15-17
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Event Summary
The Heart of Neiman Marcus Art Gala will be sponsored by the Neiman Marcus
Corporation, with the assistance of the Dallas Regional Chamber. The purpose of this Art Gala is
to raise funds for Girls Incorporated of Metropolitan Dallas for their program Girls Getting
Ready. All revenue from the event will be donated to Girls Inc. of Dallas. With this revenue,
966 new girls can be added to the Girls Getting Ready program. Girls Getting Ready is a
teenage pregnancy prevention program. The Heart of Neiman Marcus Art Gala will have an art
show and sale. There will be 300 stunning pieces of art for sale from the Artisans Collective.
The Artisans Collective is a group of 150 local artists in Dallas. Entertainment will be provided
from the Dallas String Quartet. An eight course meal will be served to guests who purchased an
event ticket including dinner. A beer and wine host bar will be available to all guests. We will sell
raffle tickets for a chance to win wonderful prizes. First Lady Michelle Obama will be our guest
speaker for this charity event. Michelle Obama is an avid supporter of Girls Inc.
We are requesting that the Chamber help us reduce teen pregnancies in Dallas by:
Selling 800 event tickets to the businesses listed in your Business Directory.
Providing 25 volunteer workers for the event
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Entertainment
During the Heart of Neiman Marcus Art Gala, the Dallas String Quartet will put on a four
hour performance. The Dallas String Quartet will be playing both classical and contemporary
music for the event. These pieces will include music from Beethoven to that of Coldplay and The
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Values
First prize:
$24,450.00
Up to $2,385
13
Up to $1,590
Up to $795
$500.00
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Item Descriptions
Purchase 300 pieces of art
from Artisans Collective at
$25.00 per art piece
Entertainment
Venue
Total
Amount Sponsored
$7,500.00
$4,000.00
$3,000.00
$14,500.00
These expenses will be covered by sponsors. We will sell three sponsorship packages to
cover these costs.
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Descriptions
$1,650.00
25% of $32,000.00
$ 8,000.00
8.25% of $32,000.00
$2,640.00
25% of $18,000.00
$4,700.00
8.25% of $18,000.00
$1,551.00
Total
Costs
$32,000.00
$18,800.00
$69,341.00
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Budget- Revenue
Item
Tickets Including dinner
Description
430 tickets sold for $300.00
each
$49,500
Raffle tickets
$50,000.00
Art Sale
$45,000.00
Total
Revenue
$129,000
$273,500.00
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All revenue from the charity event will be donated to Girls Inc. of Dallas, to help fund
their teenage pregnancy prevention program Girls Getting Ready. This program costs
$240,000 a year to run for 847 girls. That is about $283 per girl. With this revenue 966
new girls could join the program.
Letter of Recommendation
North Texas Food Bank
4500 S. Cockrell Hill Rd
Dallas, Texas 75654
214-330-1396
Elizabeth Smith
Executive Vice President
Letter of Recommendation
St. Jude Childrens Research Hospital
262 Danny Thomas Pl
Memphis, TN 38105
901-595-3300
20
James Downing
MD, President and Chief Executive Officers
Case Study
Background- The St. Jude Childrens Research Hospital is ranked one of the best pediatric
cancer hospitals in the country. They are the first and only National Cancer Institute-designated
Comprehensive Cancer Center devoted solely to children. The hospital assists more than 7,800
children a year, by providing some of the worlds best medical care, therapy, and emotional
support. Their patients have some of the most rare and life-threatening forms of cancer.
Challenge and action- Services at the St. Jude Childrens Research Hospital come at no cost to
the families. The hospital costs $1.9 million a day to operate. Because of the high cost, St. Jude
Childrens Research Hospital is always eager for help from the community. On October 8th,
2012 Neiman Marcus partnered with Armani Collezioni and the St. Jude Childrens Research
Hospital. They hosted the 8th annual Heart of Fashion Runway show and auction, to raise
money for children with cancer and their families.
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Result- Thanks to the help and support of generous donors, The Heart of Fashion charity event
has raised more than $150,000 in the last three years. The event has raised a total of $400,000
since the show was first presented in 2006.
Appendix: Menu
We will pick 1 salad option from the following list:
Caprese Roma tomatoes, Buffalo mozzarella and organic leaves
Ice berg wedge, caramelized onions, bacon and blue cheese dressing
Wild arugula, flame roasted peppers, queso freso and pest dressing
Spring leaves, local tomatoes, English cucumber and ranch dressing
Mediterranean vegetable and cous cous, pesto dressing
Classic Caesar salad with baby romaine hearts, croutons and Parmesan
We will pick 3 main course options from the following list:
Beef and onion empanadas, sweet pepper sauce
Chicken, beef or pork tamales, salsa roja and salsa verde
Salmon and dill cakes, jalapeno tartar sauce
Bbq brisket, pulled pork or crisp haddock tacos, tortilla chips, spicy slaw, queso
fresco and pico de guillo
Thai chicken red or green curry, prawn crackers and steamed jasmine rice
Pulled BBQ pork or chicken sliders, Milano rolls and horseradish pickles
Classic beef bourguignon, glazed vegetables
Coq au vin, button mushrooms and bacon lardons
Cheddar mac n cheese
Penne or rigatoni pasta (choose one sauce) Bolognese sauce, carbonara sauce,
roasted pumpkin and sage butter, grilled chicken,baby spinach and sun dried
tomato pesto
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House Chardonnay
House Malbec
Appendix: References
Events. (n.d.). Retrieved November 7, 2014, from
http://www.girlsinc-alameda.org/events
First Lady Michelle Obama to Serve as National Honorary Chair. (n.d.).
Retrieved November 13, 2014, from http://www.girlsincdenver.org/press-releases/FirstLady-Michelle-Obama-to-Serve-as-National-Honorary-Chair.html
Heart Of Nm at Neiman Marcus. (n.d.). Retrieved November 13, 2014, from
http://www.neimanmarcus.com/NM/Christmas-Book-FY-14/Heart-ofNM/cat48600747_cat48870736_cat8900735/c.cat
History Girls Inc Dallas. (n.d.). Retrieved November 13, 2014, from
http://girlsincdallas.org/about/history/
Know the Facts. (n.d.). Retrieved November 13, 2014, from
http://stayteen.org/teen-pregnancy
Raff, Ellan. "We Must Unite to Reduce Teen Pregnancy." The
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