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  • Analyzing Consumer Markets

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    Molla Ashiqul Haq
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    This document discusses 4 chapters from a marketing textbook that cover analyzing consumer markets, identifying market segments and targets, dealing with competition, and creating brand equity, providing an overview of key marketing strategy concepts.

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    This document discusses 4 chapters from a marketing textbook that cover analyzing consumer markets, identifying market segments and targets, dealing with competition, and creating brand equity, providing an overview of key marketing strategy concepts.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    7 views4 pages

    Analyzing Consumer Markets

    Uploaded by

    Molla Ashiqul Haq
    This document discusses 4 chapters from a marketing textbook that cover analyzing consumer markets, identifying market segments and targets, dealing with competition, and creating brand equity, providing an overview of key marketing strategy concepts.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    Chapter 6

    Analyzing consumer markets

    Chapter 7
    Identifying Market Segments and
    Targets

    Chapter 8
    Dealing with Competition

    Chapter 10
    Creating Brand Equity

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