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Bolten, Ruth and et al. "Understanding Generation Y and Their Use of Social Media: a Review
and Research Agenda." Journal of Service Management. 24.3 (2013): 245-267. Print.
This scholarly article was found by using the UNCC library database on line. The article
covers things such as the question what are millennial, and answers this question by
saying that they are people born between1980 to 2000. For example study done explains
that individuals who use social media ages 18 to 34 years old are more likely to value
others' opinions in social media. Also they feel more valued when they provide feedback
about post, brands, and or products they have used. Information like this from this source
is valuable to me, for the fact it shows that people are persuaded by social media and
what others have to say. Which is a key factor in my paper. In this article, there are some
flaws that arent necessarily they authors fault, but it doesnt go into much depth. The
facts and figures just arent there, but it does give me a good base to start my paper and
continue my research with. I wish there was a focus more on the United States, but the
article also displayed that the US is ahead of other countries in the use of technology.
There are seven authors to this scholarly article, and each one has a PhD or are professors
at colleges. All authors have contributed to scholarly articles or text books, such as
Marketing Research. After looking at the authors background, I was able to conclude that
this is a reliable source and decided it will be used in my writing.
Grynbaum, Michael M. "Mayor Warns of the Pitfalls in Social Media." The New York Times.
The New York Times, 21 Mar. 2012. Web. 01 Mar. 2015.
This webpage is an article reporting the accounts of Mr. Bloomberg and his views on
social media. For example Mr. Bloomberg said Social media is going to make it even
more difficult to make long-term investments. He believe that social media makes it

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hard for people in the government to make a stand and say no when they need to. Then
the article switches to say that Mr. Bloomberg, made a his money in information
technology, this money is a fortune. Also embraced social media. He hired New York
Citys first full-time chief digital officer, aslo he also was a force behind Cornell opening
an engineering campus on Roosevelt Island. When the article switched from Mr.
Bloomberg being against technology use in politics then goes further to say he has made
his fortune in technology, hurts the ethos of this article. Also it hurts the strength of the
article that Bloomberg refused to add any information on which policies had been
affected by social media use. I dont see myself using this source in my paper, simply
because it does not hold e strong enough stance one way or another. New York Times can
be seen as a creditable news source, but I believe that any news like this can be bias and
faulty.
Patrut, Bogdan, and Monica Patrut. Social Media in Politics: Case Studies on the Political
Power of Social Media. 2014.web. 04 Feb. 2015.
This e-book, is a combination of different political case studies. It provides information
that supports my topic choice. Social Media has a lot of effect on the political world,
there are 1.6 billion Facebook users and approximately 65% of those individuals uses
Facebook to speak publically about their political views. A case study done by
McClelland in 2012 that politicians used the data from social networking poles sites to
persuade voters in one direction or another. Data was also presented, and it showed that
in the 2011 election Mitt Romney used a lot more attack methods than Barack Obama
did. Mean while both candidates used Facebook as a huge communication source. This is
a neutral and unbiased source, and is proven by facts, case studies, and percentages.

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Patruts audience would be a mix between citizens wanting to know if the social media
posts aimed at government, even get noticed and politicians wanting to know if social
media campaigns actually work. This source is helps with answering both of those
questions. I will be using this source to support my topic, and compare to other research I
find.
Rainie, Lee. "Social Media and Voting." Pew Research Centers Internet American Life Project
RSS. N.p., 05 Nov. 2012. Web. 04 Feb. 2015.
Social Media and Voting is the tittle of this webpage, and the tittle says it all. During my
time exploring I learned that 22% of voters let others know how they voted on that years
election on a social media sites like Facebook and Twitter. Not only have people
discussed who they voted for 30% of voters have been encouraged to vote for Democrat
Barack Obama or Republican Mitt Romney by posts on a social media site by friends or
followers. To further the statistics 20% of people were influenced on whom they voted
for solely by a social media post. This is a strong source, with a lot of facts and figures.
These statistics are exactly what I was looking for during my research, and this webpage
helped me narrow down my topic. Also this is a highly accredited source, the Pew
Research center is a nonpartisan fact tank that informs the public about the issues,
attitudes and trends shaping America and the world, and also conducts research such as
public polls. I will be using this source and its information in my paper. The statistics
will especially be useful to support my topic, and explain to my reader how social media
effects political activity such as voting.