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Tremor Media ranked as the #1 video ad network in Nov.

with a potential reach of


85 million viewers, or 49.8% of the total viewing audience, according to ComScore.
Advertising.com Video Network ranked second with a potential reach of 80 million
viewers (47.1% penetration) followed by YuMe Video Network with 73 million
viewers (43.0%). Tremor was also tops in terms of actual reach with 20%
penetration of online video viewers, followed by BBE with 17.5%, and BrightRoll
Video Network with 16.6%.

Top U.S. Online Video Ad Networks by Potential Reach of Unique Viewers- Nov. 2009

Property Unique Viewers (000) Viewer Penetration

Total Internet : Total Audience 170,647 100.0%

Tremor Media - Potential Reach 84,977 49.8%

Advertising.com Video Network - Poten. Reach 80,403 47.1%

YuMe Video Network - Potential Reach 73,419 43.0%

SpotXchange Video Ad Network - Poten. Reac 66,090 38.7%

BBE - Potential Reach 55,562 32.6%

BrightRoll Video Network - Potential Reach 49,754 29.2%

TidalTV - Potential Reach 39,944 23.4%

ScanScout Network - Potential Reach 33,531 19.6%

Digital Broadcasting Group (DBG) - Poten. Reach 26,283 15.4%

Nabbr - Potential Reach 17,646 10.3%

Source: comScore Video Metrix

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