Bibliografie

50 cele mai puternice branduri romnesti n 2013, publicat la 10/09/2013, disponibil la :

Aaker D., Brand Relevance, Making Competitors Irrelevant, Ed Jossey- Bass, 2011, p.9
Aaker D., Building Strong Brands, Ed.The Free Press, 1996, p.17
Aurand J.M, The wine market: evolution and trends, May 2014 disponibil la:
www.oiv.int/oiv/info/en_press_conference_may_2014 , accesat la 14.06.2014
Australian Big Brands Wine Tasting Can Big Companies Make Good Wine? publicat la 04/12/2013, disponibil
la http://www.winestats.info/australian-big-brands-wine-tasting/, accesat la 12/04/2014
Balaban, C. SUA, cea mai mare pia de vin din lume dup ce francezii au redus consumul , publicat la data
de 14.05.2014 la http://www.agerpres.ro/economie/2014/05/14/sua-cea-mai-mare-piata-de-vin-din-lumedupa-ce-francezii-au-redus-consumul-11-28-47, accesat la data de 15.06.2014
Brand Table 2013 furnizat de departamentul de marketing al companiei S.C. Cramele Halewood S.A
Brostrom, G. , J. Brostrom, The Business of Wine An Encyclopedia, Ed Greenwood Press, 2008, pp. 28-31.
Casella Story, disponibil la http://www.yellowtailwine.com/our-story, accesat la 22/06/2014
Disput. Ce tip de dop este mai bun?, publicat n Food and Bar Magazine, la 13/04/2010, Disponibil online la
http://www.foodandbar.ro/disputa-ce-tip-de-dop-este-mai-bun/ , accesat la 04/05/2014
Don Melchor 2007 praised by the prestigious critic Robert Parker disponibil la:
http://www.conchaytoro.com/web/news/don-melchor-2007-praised-by-the-prestigious-critic-robertparker/#sthash.4fqmmy1z.dpuf, accesat la 23/06/2014
Durrieu, F. Impact of brand identity on labelling: the case of regional branding, p.5
Floroi A., Lansare studiu despre consumatorul de vin din clasa medie Fa n fa cu o pia difuz,, publicat
la 26/07/2012, disponibil la http://www.theshortcut.ro/research/2012/07/26/lansare-studiu-despreconsumatorul-de-vin-din-clasa-medie-fata-in-fata-cu-o-piata-difuza/, accesat la 20/06/2014
Gibb R., Expensive Wines Perceived As Tasting Better, Says Study, publicat la 24/10/2012, disponibil la:
www.wine-searcher.com/m/2012/10/expensive-wines-taste-better-study, accesat la 15.06.14
Goode J., The Two Cultures, publicat n Nov 2002, disponibil la http://www.wineanorak.com/twocultures.htm
accesat la 01.06. 2014
Hall,C.M. Richard Mitchell, Wine Marketing:A practical guide, Oxford, localitate, 2008, p.4
Horeca, Piaa vinului din Romnia n 2011, publicat la 18 Septembrie 2012, disponibil la:
http://horeca.ro/articole/foodabeverage/2640-piata-vinului-din-romania-in-2011.html accesat la
10.05.2014
http://cofcomag.cofco.com/en/about_cofco/bu_all.aspx?con_id=3324 accesat la 03/06/2014
http://halewood.com.ro/index.php?id=2&sid=26, accesat la data de 17/03/2014
http://www.caltech.edu/content/wine-study-shows-price-influences-perception accesat la 15.06.14
http://www.halewood.com.ro/index.php?id=11 accesat la 25/03/2014
Infografic Vinurile si mediul online realizat de ShortCut Research, disponibil la
Kapferer J.N .. New strategic brand management : creating and sustaining brand equity long term, Ed Kogan
Page,2008, ed a IV-a, p.107
Keevil Susan, Vinurile Lumii, Bucureti, Litera 2010, p.10
Lockshin, L., & Hall, J., Consumer purchasing behaviour for wine:what we know and where we are going,
2003,
Matei, Studiu de caz: Strategie de exportat vin romnesc, publicat n februarie 2014 n Business Magazin,
disponibil la http://www.businessmagazin.ro/analize/industrie/studiu-de-caz-strategie-de-exportat-vinromanesc-12082677 accesat la 18/05/2014
Mihai, D. Cramele Halewood au primit din nou titlul de furnizor al Casei Regale a Romniei pentru
vinuri,disponibil la http://adevarul.ro/locale/ploiesti/cramele-halewood-primit-nou-titlul-furnizor-caseiregale-romaniei-vinuri-1_51989007053c7dd83faef451/index.html, accesat la 17/03/2014
Olins Wally, Manual de branding, Ed.Vellant, 2009, p. 8
p.13
Popescu, A. Tendine pozitive pe piaa de vin, publicat n revista Food & Bar Magazine, Nr. 77, Februarie 2012,
p. 28
Puc Ion M. - Vechi soiuri romneti de vi de vie, Ed. Tipografia Intact, Bucureti 2006, pp.20-21, apud
Rzvan Voncu, op.cit., p.12
Resnick, Evelyne, Wine Brands- Success Strategies for New Markets, New Consumers and New Trends,
Ed.Palgrave Macmillan, 2008, pp 58-60
Revista Progresiv, Doi din trei romni consum vin, publicat n Nov 2009, disponibil la
http://www.magazinulprogresiv.ro/articol/841/Doi_din_trei_romani_consuma_vin.html, accesat la
22/04/2014
Rou, A. Cramele Halewood promoveaz conceptul dopului cu filet sub sloganul Nu lasa un dop sa-ti strice
seara!, disponibil la http://www.ecomunicate.ro/comunicate-de-presa/afaceri-comert/2/cramelehalewood-promoveaz-conceptul-dopului-cu-filet-sub-sloganul-nu-lasa-un-dop-sa-ti-strice-seara4804.html aceesat la 04/05/2014

Savage G., Top 10 Wine Brands, publicat la19/06/2013, disponibil la : www.thedrinksbusiness.com/2013/06/top10-wine-brands-2/ accesat la 25/05/2014
Shultz, E.J., Goodbye, Wine Snobs: How E. & J. Gallo Winery Courts Millennials, publicat la 09/10/2013,
disponibil la http://adage.com/article/cmo-strategy/e-j-gallo-winery-courts-millennial-drinkers/244559/
accesat la 19/06/2014
Svitil, K. Wine Study Shows Price Influences Perception, publicat la 14/01/2008, disponibil la
Tnase, M. Ultimii venii ridic tacheta n industria vinului, publicat n aprilie 2013, disponibil la :
www.magazinulprogresiv.ro/articol/3965/Ultimii_veniti_ridica_stacheta_in_industria_vinului.html,
accesat la 05/05/2014
Voncu Rzvan, O istorie literar a vinului n Romnia, Bucureti, Curtea Veche, Bucuresti, 2013, p.20
www.revistabiz.ro/50-cele-mai-puternice-branduri-romanesti-in-2013-1365/, accesat la 03/06/2014