All questions carry equal marks.

1.

What is marketing? What is its scope in management?

2.

Explain the various distribution strategies and role of channel members?

3.

Write short notes on:

(a) Marketing Research as a tool for decision making

(b) Functional Organization
4.
What is consumer behavior? Explain briefly the various factors influencing
consumer behavior?
5.

Packaging has a direct bearing on the consumer buying behavior. Explain.

6.
What are the objectives of Sales Promotion? As a Sales Manager, you have
been assigned the task planning the Sales Promotion program of a ready-to-co meal.
Discuss the steps that you would follow for effective planning and management of the
said program.
7.

What do you understand by term product? Discuss product life cycle in detail?

8.

Explain the Stages in new product development?

9.

Distinguish between Market Segmentation and Product Differentiation

Note: Above Sample Paper for Master of Commerce 2nd year for Marketing for
Managers has been prepared after reviewing few universities sample papers. We are
not sure whether same or similar question papers pattern does your university has or
not. We are just trying to help you by providing the possibilities. We always suggest you
to go thoroughly with textbooks, teachers notes and the syllabus for better preparation
of your coming examination.