6 Units 1.89 int Tea®3 ‘Memory resoatrtion Selfserving bias COGNITION Concepts Intuition Theories of language In development — Ir ‘Skinner—nurtureMEMORY ENCODING STORAGE D>] eee U Controlled by attention ‘Typex ‘Acoustic Visual Semantic Affected by: CChunking Se Primacy effect Reveney effet Mnomonie devices Informaton-processing theory Sensory > STM LIM Sensory memory Speting) un Stress hormones Aid retrieval ves): Context State-dependent Mood-congrucat Priming RepressionFeature ee ae LIM Memory | Memory Encoding Copy Phonemic | Semantic i mica 742 | Capacity | Unlimited Chucks | Very Large Duration | 0.25 sec. 20 sec. Years ‘pes of long-term memories Processed in hippocampus Facts reneral knowledge Personally experienced events Unit 7TA— Memory Review without censcous reall Processed, by cerebel motor and cognitive it, Classical and operant conditioning effects