THE IRISH JOURNAL
OF
FRENCH STUDIES
Special Issue
No. 9 — 2009
Exploring Supermodernity:
Marc Augé in Context(s)
Guest Editor
Douglas Smitharc Augé on Space, Place and Non-Places
Peter Merriman
At what point in his ceuvre should we open a discussion of Marc
Augé’s articulations of space, place and non-place? His studies of
contemporary France: his ‘anthropologies of the near’?! His
theoretical discussions of space, individuality and place in his most
widely acclaimed book, Non-lieux, translated as Non-Places?” Or, his
anthropological studies of the West African former French colonies of
Céte d'Ivoire and Togo, which he conducted between the mid-1960s
and mid-1980s? In a number of interviews and articles, including an
essay published in Ethnos, Augé suggested the latter. His early
African ethnologies were, he said, crucial for understanding his later
studies of spatial practices.’ In this article I map out elements of
Augé’s spatial imagination, opening, in section two, with a brief
description of his studies of the spatial organization of Alladian,
Avikam and Ebrié lagoon socicties, before exploring how he then
came to develop his ‘proximate ethnographies’* of contemporary
France. In section three, I introduce the principal arguments of what
is undoubtedly his most widely read and acclaimed book, Non-
lieux/Non-Places. 1 outline Augé’s approach to the contemporary
world of supermodernity, exploring his conceptualization of
1. Mare Augé, Non-Places: Introduction to an Anthropology of Supermodernity,
trans. John Howe (London: Verso, 1995), p. 7.
2. Mare Augé, Non-lieux: introduction 4 une anthropologie de la surmodernité
(Paris: Seuil, 1992); Augé, Non-Places.
3. Mare Augé, ‘An Itinerary’, Ethnos, 69 (2004), 534-51.
4. Michael Sheringham, Everyday Life: Theories and Practices from Surrealism to
the Present (Oxford: Oxford University Press, 2006), p. 293.
LJFrS.9 (2009)10 MERRIMAN
‘anthropological place’ and ‘non-place’, before tracing how his
thinking can be linked to earlier writings on placelessness and non-
lieu in both Anglophone and Francophone thought. In section four I
suggest why few Anglophone commentators have provided sustained
and detailed engagements with Augé’s arguments, either choosing to
affirm his observations about the proliferation of non-places in the
West or criticizing him for neglecting to explore how people actually
experience such spaces as places. This failure is, I suggest, partially a
result of a broader ‘spatial turn’ in the humanities and social sciences,
which has led some critics rather simplistically to appropriate
concepts such as ‘non-place’; but it is also a result of Augé’s writing
style in Non-Places, which is frequently read as a theoretical treatise
on non-place rather than as a semi-autobiographical, semi-fictional
ethnology resulting from one man’s travels in supermodernity. In
section five, I examine the arguments of Anglo-American scholars
writing about globalization, consumption and place who are
increasingly suggesting a rather different spatial patterning of social
and cultural life to that outlined by Augé. I suggest that rather than
coin a new species of space/place — i.e. non-place — we need to
rethink ‘place’ as open, dynamic, inclusive, relational and in process,
rather than as closed off, organic, static and localized.
Anthropological Space: From Céte d'Ivoire to the Jardins du
Luxembourg
Africa helps us think space.*
Augé began his studies of anthropology and ethnology at the Office de
la Recherche Scientifique et Technique Outre-Mer (now L’Institut de
Recherche pour le Développement), where he worked from 1962 until
1970, after graduating in literature from the Ecole Normale Supérieure
5. Mare Augé, ‘Home Made Strange’ (Mare Augé interviewed by Jean-Pierre
Criqui), Artforum, 32.10 (1994), 84-88, 114, 117 (p. 86).SPACE, PLACE AND NON-PLACES i
1961) and undertaking a year of military service in Algeria.®
wing upon the Marxist and structuralist sociological and
thropological theories of the likes of Louis Althusser, Cornelius
oriadis, Emile Durkheim, Claude Lévi-Strauss and Marcel Mauss,
Augé spent eighteen months studying the Alladian peoples of the
Jagoon region in Céte d'Ivoire, west of Abidjan. This first visit
resulted in his doctorat de troisiéme cycle (1967) and his first book Le
Rivage Alladian (1969), in which he traced the spatial organization of
Alladian village life, the history of the region, local spirituality, and
‘Alladian translations of white Western cultural practices.” Further
visits culminated in his these d'état (1973) undertaken at the Sorbonne
(University of Paris V) under the supervision of Georges Balandier,
the influential Africanist sociologist and founder of the Centre
*Btudes Africaines.® This was published as Théorie des pouvoirs et
idéologie in 1975, providing a structural-Marxist analysis of the
ideologies and networks of power in Alladian, Avikam and Ebrié
lagoon societies,’ while a third book, Pouvoirs de vie, pouvoirs de
mort (1977), examined the meanings of life, death and spirituality in
Bregbo, the village of the renowned Ebrié Christian prophet-healer
Albert Atcho.'° These and later studies marked Augé out as one of the
ee
6. Jean-Paul Colleyn and Jean-Pierre Dozon, ‘Liewx et non-lieux de Mare Auge’,
L'Homme 185-86 (2008), 7-32; Mare Augé, Personal communication with the
author, 9 July 2009.
7. Mare Augé, ‘Organisation et évolution des villages alladians’ (Unpublished
Noctora’ dé troisiome cycle, Ecole Pratique des Hautes Etudes, Paris, 1967);
Mare Auge, Le Rivage Alladian: organisation et évolution des villages alladians
(Paris: Office de la Recherche Scientifique et Technique Outre-Mer, 1969).
8, Mare Augé, ‘La Vie en double: théorie des pouvoirs et idgologie du pouvoir en
Basse Cate d'ivoire’ (Unpublished thése d’état, University of Paris V, 1973).
On Georges Balandier’s influence on African anthropology and sociology in
France, see Sally Falk Moore, Anthropology and Africa: Changing: Perspectives
aris Changing Scene (London: The University Press of Virginia, 1994), pp. 9—
104.
9, Mare Augé, Théorie des pouvoirs et idéologie: éude de cas en Céte d'Ivoire
(Paris: Hermann, 1975).
10. Mare Augé, Pouvoirs de vie, pouvoirs de mort introduction dune
anthropologie de la répression (Paris: Flammarion, 1977).12 MERRIMAN
leading Africanist anthropologists of the day, and as an eminent
anthropologist of health and spirituality," but they were also crucial
to the development of his thoughts on everyday spatial practices.
Augé traced the spatial organization and imaginative geographies of
Alladian society, following the ‘therapeutic itineraries’ undertaken by
the sick, revealing how the spaces of village life and local ‘rules of
residence’ reflected a social order, and examining how ‘the prophet-
medicine man organizes a space which is specific to him’, a ‘place
apart’! Indeed, in 2004 he asserted that: ‘Africa taught me several
lessons which took the form of genuine theories: a theory of space, a
theory of the person, a theory of the event and a theory of
mediation’.'
As an ‘anthropologist of the far’, Augé utilized fairly standard
ethnographic techniques, spending extended periods of time living
alongside villagers to gain an understanding of their social, cultural,
religious and political organization, and yet inevitably experiencing
everyday practices and events as a partial outsider, for whom African
everyday practices and spaces assumed a rather exotic appearance.
Exotic and foreign everyday socio-spatial practices had long been the
focus for European anthropologists, and so it is not surprising that
Augé contributed to the interdisciplinary journal Traverses in the mid-
1970s, which published work focusing on everyday spatial practices
and had an editorial board that included Jean Baudrillard, Michel de
Certeau and Paul Virilio.'* At this time, Augé was still very much
11, Augé’s other significant writings from this phase of his research include:
Symbole, fonction, histoire (Paris: Hachette, 1979), translated as The
“Anthropological Circle: Symbol, Function, History, trans. Martin Thom
(Cambridge: Cambridge University Press, 1982); Le Sens du mal:
anthropologie, histoire, sociologie de la maladie, ed. Mare Augé and Claudine
Herzlich (Paris: Editions des Archives Contemporaines, 1983), translated as The
Meaning of Illness: Anthropology, History and Sociology, ed. Mare Augé and
Claudine Herzlich (Luxembourg: Harwood Academic Publishers, 1995).
12, Augé, ‘An Itinerary’, pp. 539-40.
13. Augé, ‘An Itinerary’, p. 537.
14. Verena Andermatt Conley, ‘Processual Practices’, South Atlantic Quarterly,
100.2 (2001), 483-500. Conley provides an extended discussion of the role ofSPACE, PLACE AND NON-PLACES 13
focusing on everyday life in Africa, but in the early 1980s he started
to pay increasing attention to social and cultural life in the
contemporary West, and the result was a series of ‘self-ethnologies’ in
which his spatial imagination and attention to spatial practices are
clearly refracted. The switch from Africa to Europe is not that
surprising. When he returned ‘home’ to Paris from his ethnographic
excursions, Augé took time to adjust: he felt temporarily detached
from this place and he noticed changes in the urban landscape. As he
began to reflect upon his African fieldwork from a distance he
observed parallels with processes (such as globalization) which were
affecting spaces, identities, events and social relations ‘at home’ in
France." It was from this position that he started to explore Paris by
‘asking myself questions I had previously been asking others, mainly
in Africa; I was testing those questions, to see whether they really
made sense for the only native at hand (myself, as it happened) and
for others who shared the same environment’.
In Génie du paganisme (1982), Augé examined the pagan
spiritualities practised in both European and Ivorian cultures,'” but it
was in La Traversée du Luxembourg (1985) that he first adopted the
part-fictional, part-autobiographical, essayistic approach, ‘focused on
my walks through Paris’,'® that was to serve as a template for
subsequent studies of the cultural practices and everyday spaces of the
Traverses in presenting analyses of everyday spatial practices and she associates
‘Augé with a second generation of what she calls traversistes.
15. In his writings on contemporary France, Augé suggests that ‘our particular
present is characterised by the death of exoticism’: Mare Augé, 4 Sense for the
Diher, trans. Amy Jacobs (Stanford, CA: Stanford University Press, 1998), P-
xvi Ia contrast, I would suggest that exoticism is a particular perspective on
things, and that in his later writings Augé frequently exoticizes everyday
practices and occurrences.
16, Mare Augé, ‘Paris and the Ethnography of the Contemporary World’, in
Parisian Fields, ed, Michael Sheringham (London: Reaktion, 1996), pp. 175-81
(p. 175).
17. Mare Augé, Génie du paganisme (Paris: Gallimard, 1982).
18, Augé, ‘Paris and the Ethnography of the Contemporary World’, p. 175.14 MERRIMAN
contemporary Western world — particularly France and Paris."? In La
Traversée du Luxembourg, subtitled ‘ethno-roman d’une journée
frangaise’ (an ‘ethno-novel of a French day’), Augé provides what
Tom Conley has called a ‘critical autobiography’ ° of his travels
through Paris on 20 July 1984; from waking up to the radio and his
walk across the Jardins du Luxembourg to his doctor’s surgery, to
thoughts about a talk he must give in Palermo and his speculations on
the anthropology of life in the Paris métro.”' Augé later reflected that,
to his surprise, he always seemed to address anthropological and
sociological questions ‘in “spatial terms”’, and this is apparent from
many of his later books and collaborations.” In Un ethnologue dans le
métro (1986) he examined the embodied practices, techniques, rituals
and itineraries of the Paris métro traveller, while in Domaines et
chateaux (1989) he examined how upmarket glossy magazines present
images of country properties and rural living to wealthy urbanites.”* In
the 1990s, Augé undertook a number of studies and collaborative
projects which again reflected his incisive spatial imagination,
including four books on the spaces and landscapes of Paris: Paris.
années 30: Roger-Viollet (1996), Paris jardins (2008) with Claire de
Virieu, and Paris retraversé (1992) and Paris ouvert (1995) with
acclaimed photographer Jean Mounicq.”
19. Mare Augé, La Traversée du Luxembourg, Paris, 20 Juillet 1984: ethno-roman
dune journée francaise considérée sous l'angle des murs, de la théorie, et du
bonheur (Paris: Hachette, 1985).
20. Tom Conley, ‘Afterword: Riding the Subway with Marc Auge’, in Mare Augé,
In the Metro, trans. Tom Conley (Minneapolis, MN: University of Minnesota
Press, 2002), pp. 73-113 (p. 74).
21. Augé, La Traversée du Luxembourg.
22. Augé, ‘Paris and the Ethnography of the Contemporary World’, p. 175.
23. Mare Augé, Un ethnologue dans le méiro (Paris: Hachette, 1986), translated as
Mare Augé, In the Metro, trans. Tom Conley (Minneapolis, MN: University of
Minnesota Press, 2002); Mare Augé, Domaines et chateaux (Paris: Seuil, 1989).
24, Mare Augé, Paris: années 30: Roger-Viollet (Paris: Hazan, 1996); Mare Augé
and Claire de Virieu, Paris jardins (Arles: Actes Sud, 2008); Jean Mounieq and
Mare Augé, Paris retraversé (Paris: Imprimerie Nationale, 1992); Marc Augé
and Jean Mounicg, Paris ouvert (Paris: Imprimerie Nationale, 1995).SPACE, PLACE AND NON-PLACES 15:
Non-Lieux/Non-Places
Augé most famously and fully articulated his conceptual and
theoretical approach to space and place in what is undoubtedly his
most widely read and acclaimed book, Non-lieux (1992), translated as
Non-Places: Introduction to an Anthropology of Supermodernity.
Here, Augé examines the changing characteristics of space, place and
individuality in an overly or excessively modern world ‘characterised
by the acceleration or enhancement of the determining constituents of
modemity’.”> This is a world of surmodernité — translated as
“supermodernity’ or