Social Audit

In order to get a better understanding of Record Grabbers standing on

social media sites, BLASTmedia has reviewed Record Grabber on the
social platforms of
Facebook, Twitter, and LinkedIn. After reviewing the social media
platforms, we will provide recommendations, a competitor analysis, a
snapshot of Record Grabbers top competitors on social sites, and
sample content.
Social Platforms Observations
As a small and fairly new company, Record Grabber has a lot of
potential to grow on social platforms. Social platforms are a great way
to organically grow the awareness and connections of a business.
Facebook With 42 Likes Record Grabber has a lot of potential
to grow on their Facebook page. There is very low interaction on
the Facebook page, which links to the low rates of engagement.
The page has a total of four posts along with one picture, which
is the profile picture. The page was created in October of 2014
and has not been updated since that time. Record Grabber can
add milestones to their Facebook page, encourage the use of
customer reviews, and continuously update followers with more
frequent and regularly scheduled posts.
Twitter Record Grabber seems to have a slightly stronger
following on Twitter than on Facebook. With 53 followers, the
Twitter handle also has room to grow and gain follower
acquisition. The Twitter handle appears to have been active last
year from about May to October. Overall use of Twitter needs to
be expanded in order to increase engagement, which would
likely provide increased reach and followers. Currently there is no
interaction or engagement on Twitter. Previous engagement was
a good start, but needs to focus on the business as well as the
industry that it falls into. A search of mentions for Record
Grabber shows more potential to engage and respond to anyone
that tags them in a tweet. Record Grabber can also take
advantage of list building in order to use Twitter to its full
potential.
LinkedIn In a business-to-business environment, LinkedIn is one
of the most effective and prominent platforms. Record Grabber
has great potential for using LinkedIn in order to grow their client
base and business. This profile should be used in order to
connect with law firms and insurance companies that could
utilize the services of Record Grabber. This platform could use to
be updated frequently with industry news, news about Record

Grabber, blogs, info graphics, and other helpful information that

relates directly to the company.

Recommendations
Facebook The following changes are recommendations in order to
increase brand awareness and overall engagement
Add milestones of the companys accomplishments. These
should include when Record Grabber was founded, customer
milestones, etc.
Pull in Twitter and LinkedIn tabs using a third-party widget
Include a Call-to-Action button that will link directly to the
website Contact Us page
Content strategy should be implemented in order to increase
brand awareness and potential for engagement.
Post regularly at least once per day
Use a variation of posts such as links to related content, photos,
and statuses
Cross-promote to other social sites. Encouraging people who
Like Record Grabbers Facebook to follow the company on
Twitter and LinkedIn as well
Encourage customers who have used Record Grabber to write a
review on Facebook. When reviews are posted, respond promptly.
Twitter The following changes are recommendations in order to
increase brand awareness and overall engagement
Create a public Twitter list of local law firms
Create a public Twitter list of insurance companies
Content strategy should be implemented in order to increase
brand awareness and potential for engagement.
Post tweets regularly about 10-15 per week
Tweets should include a variety of promotional, non-promotional,
retweets, and responses
Promotional tweets should link directly to Record Grabbers
website and explain what they do and how to contact them
Non-promotional tweets should provide valuable content to
followers. Topics may include but are not limited to:
o Insurance industry news
o Law firms news
o Local news and events
o Business news

o Personal injury and health

o Record keeping
Introduce the use of relevant hashtags. For example:
o #records
o #personalinjury
o #fastrecords
o #grabit
o #flatfee
Search and respond to any mentions of Record Grabber
Share positive posts and mentions pertaining to Record Grabber

LinkedIn The following changes are recommendations in order

to increase brand awareness and overall engagement. LinkedIn is
one of the most efficient platforms for lead generation.
Make separate sections for the company overview and
services/product description
Update header image that will grab customers attention
and directly reflect what Record Grabber does as a service
The services section should include a header and hyperlink
directly to the main website where people can contact
Record Grabber
Acquire and build the LinkedIn network by connecting with
all past customers and clients
Automate the blog and Twitter feeds to keep the content
fresh and always up to date
Frequently post recent company updates. These posts
should contain content that is directly related to the target
audience
Use the advanced search features in order to connect with
your target audience including potential customers in the
realm of insurance and law firms
Publish valuable content on LinkedIn that targets
prospective customers
Engage in LinkedIn Groups
YouTube The following changes are recommendations in order
to increase brand awareness and overall engagement
Start a YouTube channel that has a uniform About section
similar to other social platforms
Include a link to website and descriptions of services
Content for the YouTube channel may include videos on
topics such as:
o The process of retrieving records

o Feature story on CEO or founder

o Importance of record retrieval
Blog The following changes are recommendations in order to
increase brand awareness and overall engagement.
Add visual images to each blog in order to make them
more eye catching
Post blogs biweekly about topics such as:
o History of Record Grabber
o Record Grabbers process
o Explanation of services
o Employee Spotlights
o Industry news
o How to handle personal injury
o How can I access medical records?
o Electronic medical records
o HIPPA certification
o Personal medical record software
o Case Studies
Competitor Analysis
EMSI
Blog
Facebook

Twitter
LinkedIn

There is currently no blog

Complete bio with link to website
Company website includes link to
Facebook page
Include map and location services
Customer reviews
Correct branding with cover image
and profile picture
Includes posts with links that
direct back to their website
Posts include resources, links, and
non promotional posts
Post at least once per day
Engagement in the form of Likes
and comments seem to be lacking.
Most likes on current posts is 19.
The current link leads to no Twitter
account.
Company website includes a link
to the LinkedIn profile
Company LinkedIn profile is

YouTube

Verisk
Blog

Facebook

properly branded with profile

picture and cover photo
Completed About section
Includes a link back to the website
There are frequent status updates
The careers tab is being used
effectively
Profile picture and cover photo
are correctly branded but the E
is cut off in the profile photo
Company website does not include
a link to the YouTube page
The most recent video is from four
months ago and all other videos
are from 2-3 years ago

Blog is linked directly on main

website
Blog is shared on social sites
Frequently updated
Posts cover a variety of topics
Blogs include social sharing
buttons
Blogs include links
Blogs have a clear call to action
Blog section does have a comment
section, but no comments are
shown
Complete bio with link to website
Company website includes link to
Facebook page
Does not include customer
reviews
Correct branding with cover image
and profile picture
Does not include posts with links
that direct back to their website
Posts include resources links and
non promotional posts
Post at least once per day
Engagement in the form of Likes
and comments seems to be
consistent but slightly low with

Twitter

LinkedIn

YouTube

number of likes ranging from 5-20

per post
Company website includes a link
to Twitter handle
Company Twitter handle is
properly branded in the profile
picture and cover photo
Complete About section as well
as a link in bio
Frequent posting 1-3 times a day
Low engagement in terms of
Favorites and Retweets
Includes a reasonable amount of
hashtags on each post
Posts link directly to main website
and blog
Includes non promotional tweets
Company website includes a link
to the LinkedIn profile
Company LinkedIn profile is
properly branded with profile
picture and cover photo
Completed About section
Includes a link back to the website
There are frequent status updates
The careers tab is being used
effectively
Efficient use of Verisk Health
Groups
Profile picture and cover photo
are correctly branded
Company website includes a link
to the YouTube page
About section is not completed
About section does not include
links to other social sites
Videos are posted infrequently (3
months ago and the rest are a
year ago)
Videos have good viewership
compared to competitors
(Highlight video has 2,702 likes)

Legal Monkeys
Blog
Facebook

Twitter

LinkedIn
YouTube

There is currently no blog

Complete but very short bio with
link to website
Company website includes link to
Facebook page
Does not include any customer
reviews
Correct branding with cover image
and profile picture
Includes very few posts with links
that direct back to their website
Posts do not include resources,
links, and non promotional posts
(most posts consist of company
photos)
Post at least once per day (no
posts since November of 2014)
Engagement in the form of Likes
and comments is decent. Most
likes on current posts is 51.
Company website includes a link
to Twitter handle
Company Twitter handle is
properly branded in the profile
picture and cover photo
Complete About section as well
as a link in bio (location should be
added)
Infrequent posting (has not been
updated since December 1st)
Low engagement in terms of
Favorites and Retweets
Includes a reasonable amount of
hashtags on each post
Posts link directly to main website
and blog
Does not include non promotional
tweets
There is currently no LinkedIn profile
Profile picture and cover photo
are correctly branded (there is no
profile picture)
About section is not completed

and does not include a link to the

website
Website does not include a link to
the YouTube channel
Video posts are infrequent (only
one video has been posted)
Video views are sufficient with
3,663 views
Competitor Snapshot:
Record Grabber
Platform
Facebook
Twitter
LinkedIn
YouTube
Competitor: EMSI
Platform
Facebook
Twitter
LinkedIn
YouTube

Competitor: Verisk
Platform
Facebook
Twitter
LinkedIn
YouTube

Impressions
42 likes
53 followers
14 followers
n/a

Rank
4th
3rd
3rd
n/a

Impressions
705 likes
n/a
5,668 followers
15 subscribers
3,998 views

Rank
2nd
n/a
2nd
2nd by views

Impressions
1,126 likes
1,409 followers
6,149 followers
24 subscribers
4,308 views

Rank
1st
1st
1st
1st by views

Competitor: Legal Monkeys

Platform
Impressions
Facebook
324 likes
Twitter
135 followers
LinkedIn
n/a
YouTube
9 subscribers
3,660 views

Rank
3rd
2nd
n/a
3rd by views

Sample Social Media Content:

Facebook
Day
Mon.

Tim
e
9:05 a.m.

Tues.

12:30 p.m.

Wed.

5:10 p.m.

Thurs.

9:30 a.m.

Fri.

1:15 p.m.

Twitter
Day
Mon.

Time
8:45 a.m.

Mon.

1:10 p.m.

Tues.

5:30 p.m.

Tues.

9:05 a.m.

Wed.

12:30 p.m.

Wed.

4:45 p.m.

Content
What is Record Grabber? Check
out our blog for more information
and see what we can do for you!
http://ow.ly/LEGcs
The electronic medical record
market is growing and wont stop
anytime soon http://ow.ly/LEVfS
(via PRnewswire)
Everything you need to know
about #HIPAA and how it applies
to you http://ow.ly/LEZy2
[Infographic] Record Grabber
processes all request within 24
hours. Heres how they do it.
What should you consider in
personal injury claims?
http://ow.ly/LEIVx

Content
What is Record Grabber? Check
out our blog >> http://ow.ly/LEGcs
19 people were #injured in
another Megabus crash in Indy
>> http://ow.ly/LEEDA
Chrysler pays a big price in a
personal injury trial
#bigsettlement >>
http://ow.ly/LEWIJ
Everything you need to know
about #HIPAA >>
http://ow.ly/LEY6h
Need medical #records fast? Let
us #grabit for you!
http://ow.ly/LEGCE
Dont worry if youre in a hurry,
Record Grabber processes
requests in 24 hours >>
http://ow.ly/LF1V6

Thurs.

8:55 a.m.

Thurs.

11:45 a.m.

Fri.

9:25 a.m.

Fri.

5:30 p.m.

Balancing privacy and security

with health #records >>
http://ow.ly/LF4o0
[Infographic] Heres how Record
Grabber retrieves #records.
The electronic #medical market
continues to grow >>
http://ow.ly/LEVfS
#FunFact Record Grabber is the
only flat fee medical record
retrieval company.