Loren Cihlar, Alexis DeWeese, Danielle Payson, Jake

Trezak

SAFE SEX IS THE

BEST SEX

Background

Healthy Campus 2020

51% of pregnancies are unintended

Highest in U.S.

Frequency of sex

Inconsistency of contraception use

Demographics

Low education level

Low socioeconomic status

Non-Hispanic Black females

Hispanic females

Young age

Rise in unintended pregnancy rates

Increased to 64% ages 20-24

Background

Ball State University students

16% of college students do not use

contraception
52% of unintended pregnancies

Target Audience

Social Environment

Parties

Peers

Sex is a casual conversation topic

Barriers

Loss of sensation
for males

Embarrassment

Peer pressure

Goal

By May 2016, decrease the proportion

of Ball State University students who
report an unintended pregnancy in the
last twelve months by 31%.

Objectives

By May 2016, there will be a 40% increase

in the number of BSU students who use a
condom every time they have sex.

By May 2016, the number of Ball State

students who report consistently carrying a
condom will increase by 40%.

Objectives

By May 2016, there will be a 25% increase

in the number of BSU students who know
how prevalent unintended pregnancies are
among college students.

By May 2016, there will be a 25% increase

in the number of female BSU students who
feel responsible for providing a condom
during sexual intercourse.

Focus Group 1
14 participants
4 male; 10 female

Questionnaire
Discussion
Game

Focus Group 2

14 participants
5 males; 9 females

Social media
Twitter> Facebook
Trustworthy & reliable

Messages

By May 2016, there will be a 40%

increase in the number of BSU
students who use a condom every
time they have sex.
Protect yourself.
Continuing your education and goals as

planned.

PSA

Messages

By May 2016, the number of Ball

State students who report
consistently carrying a condom will
increase by 40%.
Dont kill the heat of the moment by not

being prepared.
You snooze, you lose.

Messages

By May 2016, there will be a 25%

increase in the number of BSU students
who know how prevalent unintended
pregnancies are among college students.
Dont be a statistic.
Not using a condom: flipping a coin on your

chances of unintended pregnancy.

Messages

By May 2016, there will be a 25% increase

in the number of female BSU students who
feel responsible for providing a condom
during sexual intercourse.
Using a condom every time you have sex is a

way to show respect for your partner.

Whats more embarrassing: buying condoms or
getting unintentionally pregnant?

Poster

Partnerships

The Condom Shoppe

Ball State University Communication

Center

Social Media

Citations

http://cms.bsu.edu/about/administrativeoffices/healtheducation/service
s/thecondomshoppe

http://www.self.com/life/health/2009/03/single-pregnant-and-panicked/

http://www.ippf.org/news/blogs/Crazy-about-contraception-one-way-oranother

http://dotearth.blogs.nytimes.com/2014/07/11/population-by-thenumbers-unplanned-pregnancies/?_r=0