Jazlyn Lozoya-Acosta

Ms. Diaz
February 7, 2014
First Draft
Field of Dreams
Seton Hall University effectively influences student to continue chasing their dreams
within the medical field, by demonstrating how their university can aid them in becoming the
best doctor they can possibly be. Within the universitys advertisement, multiple rhetorical
concepts are used to intrigue and capture the attention of prospect students. The use of ethos,
pathos and logos leads one yearning to discover more of what the school has to offer them as
they strive to be within the medical field. Various depictions of hands-on trainings, above
average academics, and outstanding patient care, shown within their ad, persuade medical
students to be apart of something greater.
The advertisement applies logos, ethos, and pathos to get students interested in the
medical field. Logos used reason to attract their audience; it is commonly used in advertisements
to refer to how they prove to be a good school. Ethos persuading by using perceived credibility
to see how well they portray themselves they look like professionals even though they are still
studying, along with pathos persuading with emotion and appeal to the audience.
Seton Hall is a private institution located in the town of South Orange in New Jersey
miles from Manhattan. For more than 20 years Seton Hall University has had their Pre-Medical
and Pre-Dental program. They stay true to Catholic Education. They have over 90 courses and
10,000 students. They offer a variety of courses such as school of law, college of arts and
sciences, college of nursing school, school of health and Medical

Sciences and many more. They have helped students to be accepted into medical and dental
fields as well as other graduate and professional schools.
Ethos is used in this advertisement in how professional the advertisement looks as a
whole. As well as how the students look dressed in their uniform and scrubs and stethoscope,
well prepared for the workforce and very confident. In the advertisement I can see how they
enjoy their workplace by the way the workers talk to their patience. The credibly is shown as
well in how many years they have been around. Since 1856, Seton Hall University has been a
known for their leadership, and developing the whole student, in mind, heart and spirit.
Logos is portrayed in showing how great the school is because the majority of the
graduates find work in the New York and New Jersey area, and they get to explore many campus
organizations before going out to get a job. The way they talk about the university their tone and
how inviting they speak in their advertisement is very appealing. They have been ranked in 2015
in the Best Colleges in National Universities.
Pathos is portrayed in how they speak to their patience, with care and kindness. Their
patience look very happy with a smile as well as the student doctors themselves. The
environment is very nice and friendly. It shows the learning environment, which is one of the
reasons as to why one should join their medical school, and what is needed in order for success.
You can see not only how heartwarming is through the mind but also the heart.
Seton Hall University has influenced student to continue chasing their dreams
within the medical field, by demonstrating how their university can aid them in becoming the
best doctor they can possibly be. Within the universitys advertisement, their were multiple
rhetorical concepts were used to capture the attention of students. The use of ethos, pathos and
logos demonstrates more of what the school has to offer them as they strive to be in the medical

field. By the various depictions of hands-on trainings, above average academics, and outstanding
patient care, shown within their ad, they persuaded medical students to be apart of something
greater.

Jazlyn Lozoya-Acosta
Ms. Diaz
February 7, 2014
Field of Dreams
Seton Hall University effectively influences student to continue chasing their dreams
within the medical field by demonstrating how their university can aid them in becoming the best
doctor they can possibly be. Within the universitys advertisement, multiple rhetorical concepts
are used to intrigue and capture the attention of prospect students. The use of ethos, pathos and
logos leads one yearning to discover more of what the school has to offer them as they strive to
be within the medical field. Various depictions of hands-on trainings, above average academics,
and outstanding patient care, shown within their ad, persuade medical students to be a part of
something greater.
The advertisement applies logos, ethos, and pathos to get students interested in the
medical field. Logos used reason to attract their audience; it is commonly used in advertisements
to refer to how they prove to be a good school. Ethos persuading by using perceived credibility
to see how well they portray themselves they look like professionals even though they are still
studying. Pathos is persuading with emotion and appeal to the audience.
Seton Hall is a private institution located in the town of South Orange in New Jersey
miles from Manhattan. For more than 20 years Seton Hall University has had their Pre-Medical
and Pre-Dental program. They stay true to Catholic Education. They have over 90 courses and
10,000 students. They offer a variety of courses such as school of law, college of arts and
sciences, college of nursing school, school of health and Medical Sciences and many more. They
have helped students to be accepted into medical and dental fields as well as other graduate and
professional schools. The ad starts of by showing the campus all around, and has a few students

explaining their experience at SHU. It shows them in their workplace speaking to patience and
working as students. In the end of the advertisement it shows all the students in their different
doctors uniforms shouting out why we should join their medical school.
Ethos is used in this advertisement in how professional the advertisement looks as a
whole. The ad looks very professional in how clean it looks, and how it shows images of SHU;
and the students in their learning environment. Students look dressed in their uniform and scrubs
and stethoscope, well prepared for the workforce and very confident, it is very important o see
them like that because it jus makes it look more professional and appealing to the viewer. In the
advertisement I can see how they enjoy their workplace by the way the workers talk to their
patience. The credibly is shown as well in how many years they have been around. Since 1856,
Seton Hall University has been a known for their leadership, and developing the whole student,
in mind, heart and spirit.
Logos is portrayed in showing how great the school is because the majority of the
graduates find work in the New York and New Jersey area, and they get to explore many campus
organizations before going out to get a job. The way they talk about the university their tone and
how inviting they speak in their advertisement is very appealing, how they speak to the viewer as
well as to how they speak to their patience. They have been ranked in 2015 in the Best Colleges
in National Universities.
Pathos is portrayed in how they speak to their patience, with care and kindness. Their
patience look very happy with a smile as well as the student doctors themselves. The
environment is very nice and friendly. It shows the learning environment, such as
hand on working and one on one with their professors, which is one of the
reasons why one should join their medical school, and what is needed in

order for success. You can see not only how heartwarming is through the mind but also the
heart.
Seton Hall University has influenced student to continue chasing their
dreams within the medical field, by demonstrating how their university can
aid them in becoming the best doctor they can possibly be. Within the
universitys advertisement, their were multiple rhetorical concepts were used
to capture the attention of students. The use of ethos, pathos and logos
demonstrates more of what the school has to offer them as they strive to be
in the medical field. By the various depictions of hands-on trainings, above
average academics, and outstanding patient care, shown within their ad,
they persuaded medical students to be apart of something greater.