DPS Analysis: First Magazine

Kerrang
caption By-line

article title
Slug

Leading
text

Body text

Anchor
Pull quote
Page
number

Drop cap Side bar

 1. How does the choice of band featured in
the article suggest who the target audience
will be
• Fans of the existing band,
Coheed and Cambria –
similar music preferences
to Circa Survive
• Target audience – mid-
teens to early 30s
• Sold in news agents and
food stores – for
working/middle class
 2. What type of language is used in the article
Give examples of words or phrases which are
specific to the style of the magazine

• In formal language – can

be understood by the
reader
• A lot of evidence shown
with quotes and
explanations
• Rhetorical question
 3 How is colour
used
• Three main colours
used
• All colours connect to
the image one way or
another
• Mise-en-scene
4 What style of text font type/colour/size is used?
Is it similar to any other pages. What does it say
about the image of the magazine and the
audience,
• 'Breaking Out' – masthead
increases curiosity of the
audience
• Leading text, pulling
quote, drop cap and side
bar – sans serif
• Body text – serif Order of
importance
• Size shows importance of when
attracting the reader's attracting
attention the reader’s
attention
5) How is the double page spread laid out? How
much of the pages are taken up by images and how
much by text? How does this reflect the audience?
What do they value?
• Laid out in a 'C' shape
• Eye flow: masthead,
image, surrounding
text
• Image = two thirds of
DPS
• Article = one third of
DPS
• Values image MORE
THAN text
6) What tone is the magazine using when addressing the
reader (as a close friend, a member of an 'in' crowd or an
informed intelligent fan - provide evidence

• Friendly
• Member of and 'in' crowd
• “and I was like...”
7) How is the artist/band presented to
the audience through the images? You
may wish to carry out a textual analysis.

• Not as hardcore as other

bands featured in the
magazine
• First impressions
 8) How does the style of the article
match the style of the front cover
• Fonts used – gives out
the genre of the 28 Days
magazine and the types
of band featured Later
• Layout:

Arial Black
Front cover = S shape
DPS = C shape

Arial
 9) Does the article demand any
prior knowledge? Give examples.
• No – information about
the band is in the side
bar

Band members information