STUDENT DECLARATION

I Diksha Singh student of BBA VI semester here by declare that this

project report "ANALYZING CUSTOMER ORIENTED PRACTICES IN
INDIAN HOTEL" is written and submitted by me under the guidance of Dr.

Brijesh Kumar Yadav is my original work. The entire analysis and

conclusion of this report are based on the information which is collected by
me through Primary and secondary Data.
The empirical finding in the report are based on the data collected
myself while preparing this project. I have not copied any thing from any
source or other project submitted for the similar purpose, if any.

ACKNOWLEDGEMENT

The project work is pursued as a part of RSMT, Varanasi. I would

rejoice to express emphatically with profound sense of gratitude and highest
veneration, my sincere thanks to Dr. Brijesh Kumar Yadav, Assistant
Professor, Management Department, RSMT, Varanasi for giving me guidance
for this project.
Lastly, I am thankful to all the respondents for their corporation &
patience in filling up the questionnaire and to all those who have directly and
indirectly helped me in completing this survey successfully.

Diksha Singh
BBA-VIth
Roll no 118134051

TABLE OF CONTENTS
INTRODUCTION
PRODUCT LINES AND CONSUMER
BEHAVIOUR
GROWTH OF THE INDUSTRY
TECHNOLOGY OF PRODUCTION AND
DISTRIBUTION
STRATEGIES AND COMPETITION IN THE
INDUSTRY
BUSINESS ENVIRONMENT
CRITICAL SUCCESS FACTORS
OBJECTIVES
RESEARCH AND METHODOLOGY
LIMITATIONS OF THE STUDY
COMPANY PROFILE
PERFORMANCE MANAGEMENT
ANALYSIS AND INTERPRETATION OF DATA
CONCLUSION
RECOMMENDATON
BIBLIOGRAPHY

 ANNEXURE