Department of Banking and Finance

GC University, Faisalabad.
Mid Term Examination ----- April 2015
Class: BBA (BF)
Title: Introduction to Marketing

Semester: 4th

Duration: 10 MIN
Muhammad Salman Rasheed

Course Code: BBF-410

Max. Marks: 04 [80.5]

Course

Instructor:

Name of Student: __________________________________

________________________

Roll #:

Question #: 01

1. Production concept, product concept, selling concept, marketing

________________ concept are marketing management orientations.
A.
B.
C.
D.
E.

concept

and

Socialistic
Sociological
Societal
Sacrifice
None of above

2. Slice a brand of mango juice launched by Pepsi Pakistan is an example of:

A.
B.
C.
D.

Diversification--- marketing strategy

Product Development --- marketing strategy
Product penetration --- marketing strategy
Market penetration --- marketing strategy

3. ___________________ are the set of actual and potential buyers of a product or service.
A.
B.
C.
D.

Consumers
Business Places
Markets
Brand Ambassadors

4. When a loyal customer purchases something his/her buying decision process consists of
______ steps, first one is need recognition and other is/are _________________.
A.
B.
C.
D.

3:
2:
2:
3:

Purchase decision & Post-purchase behavior

Purchase decision
Evaluation of alternatives
information search & Evaluation of alternatives

5. The idea that consumers will not buy enough of the firms products unless it undertakes
a large scale selling and promotion effort represents:
A.
B.
C.
D.
E.

Production concept
product concept
Selling concept
Societal concept
Marketing concept

6. __________________ is focusing only on existing wants and losing sight of underlying

consumer needs.
A.
B.
C.
D.
E.

Marketing Mix
Marketing Research
Marketing Myopia
Marketing offering
None of above

7. Form that human needs take as they are shaped by culture and individual personality:
A.
B.
C.
D.
E.

Wishes
Attractions
Needs
Wants
Demands

8. _____________________ means to reduce demand temporarily or permanently, the aim is not

to destroy demand but to reduce or shift it.
A. Downsizing
B. De-branding
C. De-marketing
D. De-valuing