Target

audience research analysis

This shows that there is an

equal amount of females and
males that have answered
my questionnaire, for fairer
and non-biased results.

What gender are

you?
50%

50%

Male
Female

The majority of people that

took my questionnaire were
the age of sixteen, therefore
new to the sixth form. This
could suggest that they
wont know enough about
sixth form to give valid
results, though they do know
their own interests which is
the main point.

13%
The students ages
Sixteen
Seventeen
87%

0%

Everyone who I surveyed are

studying AS. This is because I
had to ask only people in my
class which therefore were
all studying the same as me.

What are you

studying?
AS
A2
100%

Approximately, what is
your disposable
income per month?

13%

The disposable income of most

of the people I have asked is
between 0-50. This means
that I should price the magazine
at a very reasonable price
because a lot of the people have
chosen the minimum choice.

0-50

51-150

151-250

87%

251+

Thankfully the majority of

people that answered my
questionnaire, do normally
read magazines and would
know what to expect in a
magazine and what features a
magazine normally has, which
really helps with answers I
need from other questions.

Do you read any

magazines?

38%

Yes
62%

No

If yes, what magazines?
(can state more than
one)
17%

Hello

16%

OK
17%
33%
17%

Heat

Fashion

New

These results give me an

idea of what type of
magazines my target
group normally read. The
majority have gone for
the OK magazine which is
clearly well known and
therefore I can use this to
help me with the layout
etc. of the sixth form
magazine I will be
designing.

0%

How regulary do you

read magazines?

13%

The majority of people

that do read magazines
read them either once a
month or sometimes and
the very few amount read
them weekly. From this I
could have my magazine
to be published mainly
weekly but sometimes
once a month.

Never
37%

Sometimes

25%

Once a month
Weekly
25%

Daily

Most people said that

celebrity gossip was
their preferred
type/genre magazine.
Therefore I will try
and include some
celebrity gossip in my
magazine and try to
link it in with the main
subject of my
magazine which would
be sixth form.

What Genre/type of
magazines do you prefer to
read?
25%

Celebrity
37%
Sport

13%
Cars
25%
Fashion

0%
What sort of price
range would you expect
a magazine to cost?

13%

The price range, assumed,

of a magazine cost is less
than 2, so in order to
appeal to my focus group
I will aim to price my
magazine below 2.

Less than 2

Between 2-5
87%
5+

13%

This pie chart shows that the

majority prefer going out
with their friends and
socializing. The rest of the
people prefer to do stuff like
art, sports, watching TV, and
studying which gives me an
idea of what sot of
things/subjects I could
include in my magazine
which will also appeal to the
readers.

What do you prefer to

do in your free time?

12%

Art
12%

Sports
Watching TV

13%
Go out

50%

Studying

37%

This shows that a lot of the

people I asked are not very
involved with the schools extra
curricular activities, which
implies that most people wont
be that interested if I were to
put anything about these
activities.

Are you involved

in the schools
extra curriculr
activities?
Yes

63%

No

33%

67%

If yes could you

state which ones
in particular?

This study shows that basketball is a

popular after school activity along
with netball. Therefore I will try to
include any upcoming matches and
results from them.

Netball

Basketball

Everyone who was asked,

chose that they would like
the text of the magazine to
be in informal language,
therefore it is certain that I
must make the text of my
magazine informal to
appeal to my target
audience.

0%
What language
would you like to be
used in the text of
this magazine?
Informal

100%
Formal

Most of my focus group look

for a magazine with celebrity
gossip in it, therefore I will
include some celebrity gossip
in my magazine to entice my
audience into reading it.

What key aspects of

a magazine peaks
your interest?

13%

Celeb Gossip

Wordsearch
87%

On a scale of 1-5, 1 being not very important at all and 5 is extremely important, how important are the
following statements


0%

The colour code of a
magazine is important?
25%

25%

38% percent of people

chose the number 4 which
suggests that the colour
code is fairly important and
that I should think of a
correct and appealing one.

One
Two

12%
38%

Three
Four
Five

0%
12%

0%

Students news should be

the main subject.
One

Once again the majority

of people chose four,
therefore implying that
the student news should
be atleast one of the main
subjects.

Two
25%

Three

63%
Four
Five

0%

Local jobs should be

advertised.

12%

This statement seems to

have the highest
importance rate for my
focus group as the very
much majority of them had
chosen five, therefore I will
definitely be including local
jobs to be advertised.

One
13%

Two
Three

75%

Four
Five

0%

The numbers five,

four and three are
mainly chosen which
suggests that it
would be fun and
interesting to include
though not
necessarily the most
important.

Competitions and their

results should be stated.

12%

One

25%

Two
25%
Three
38%

Four
Five