Executive Summary

This report details the British American Tobacco Bangladesh and we

concentrate only on B&H (regular) from its brand portfolio. From a overview
the report outlines the current sales with competitive review. For this reason
we considered Marlboro as main competitor and some other foreign
imported brands as second competitors. These brands are known as
prestigious brands and of high price segment. So in this report we
highlighted and considered this portion of tobacco market only.
In this report we have done SWOT analysis for the product B&H both in
qualitative and quantitative methods.
So we can say this report is complete view of current marketing situation of
B&H of BATB.