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Ford's student driver takes the wheel ‘The auto glat is hurting badly. Can It eurvive? Fortune's Alex Taylor interviewed new CEO ‘Alan Mulally on hie plans to pull tout of its talspin. tees sees (Fine Mapasnn) Right shri compan tape 58 int qt, ors Mr CEO An Muy {moa ha Yor presnthrant io aamotre says abun arate tine eon ry of erating au or eck nr sets er, ant met fo rns at tadown hes My set 6 ‘The toy yo spoke sty an saa, a sad oof hart ngs. Sut showes i of eset es {ong ned um he carver aun Fara mua bearing. Gt ans and ov far, hes Ho? tb Fvele- hor your eat" wen buses plan eng. Sonewhae around mings 29, hogh Muay vss ere he ad ‘steed oh nna, ice Larter "Wet ate wo meceo7” The high cost of high overhead feeeh at Ford Sie Wai SoBT OF aH OVERHEAD AT ‘wae goad enough at to ay nate gong at ats a svcd up [FORD 008 pect craoomeweao hav te say we cnt exp gag fe 0) aug og e toe gang. Contrungte do what we ben dang ret gong crest 8 _ Wate Fe Yount get trough ie down ee mae to, x ir ot [ etn ie ‘amon (ig to cate a vatie Fo were we can sealy go, ah Nase pase {rl Arde glo ho pace where everyore are Ma a han par we Sa. "ala etna hve leg ards amess. res tings charg Bote, pty n Noth Arse, [eo {isgang own Ow ties. Thequaten Which Asn iaiyeomangthe ean (eset Sonpan at mlcannares poy wan Ni hw stg massed i ted inpaten coach? Ard can ter see @ prude [8 en RADstedng sen co emt envoy 5 Ferd has been ough ies blr, Sorting aaye came song Woe Saree Cease tan Foe OW ae {ant conpany owes fo wait fr rene ahotcar, 2 urge tie Felac Mon ey cone tatareny aaeg te way Hope nr se 7s ey ie cng ee wt Fars see Two yer ter Ford iden th the evn Tau. Bad nes rived aga at he eno hes, and Fert ae faved sneer ht racic Exper Inte 9s Foden ard SUV suet ocr ots oe eet fate fac of etong compton say cnc snd he gain one, Tnge te wees Pre ne ‘ce cari user ony te mos vale corr 1+ Fergie tein ath 2 guy $1 bon i guar nd eres $5 len inte eth ura ‘rayraeta lat barowng agora planar fee lig ree ahr ona. 1+ Fed's expeeeng a marunaral bean ran nt pat 13 mane sve nace tr tov th air VP lov nave ete comoary 1 1 Rogen nrg Ma a apn mh et Wow ERLE No cpa. 1+ Foul aaa ly tga lage automaton be wer, whch masts earns ae a hardcap,at ‘+ Hot coastown a GM has row repre an eprsing pte est wo quar. is thst ye ‘Ferd nrxtng a ovr jer ahenintapaing te Gob operations ‘sy tron lt jt ne now sen one Boog suction 8 58 of 209000 Ftd Blu Os Ha cart ten peo at be Ges on onoPe Tuts ef Exe and Ss I Hvugh Wo aunch = he's proce be ves Eto tana Scns anys Reber ary ie, “ecg wha wb a manmot, meer restuctring m3 conpany wih 5 ents lent 505 wae caig win vr vlume, mi a bsg sss ge cau ales Pe ‘antler conpnton os kes nop philoae u, rdso rakes te pars sone far om cara nou iw” ‘asa (ly aor Scions wih aan BU Fad) corned ogo lore He has es ase aya of an ‘ane win Reno Nesters Cabs Goa sei ein eras es rn” (ne vtran ao escheat My, “Ts ny a are camp han anos any wr th tite sep chon ramus dtbten nents aa ang Socio fe. a hr plc oes CEO tome" In cu meta, Muy, who had by tan ny fad 12 doy of on-tojob auomotve experiance, seated athe has Stoay Wertz Forts bok pelens "oo mah cago, so Meebo, el enovEN WNETNC = WOR prove oe ham Bui ear sid ay om ny daa tons Hig vets dla ben hat new mesg. win is tay at wer, May soy be Med that while mtgs Ms Be wes, thr was 9 eum Whew ‘reyacy hao tan Up an be cure. So he end the Bunaes Pan Reon (SPR), hel wih ho 30 er 1 ‘rectaves ever Thredoymering a 0G og ort every nc fm compan operators. “Win Maing curses senile or whe do carl othe etre sd a onary much Hohe tearwon lly coreg ow BPR al in wee ot alco rd uae ‘Te ip mosting corel remit of herons stale Doar Met GM putin lace aa 1802 ra, oy Snorer hat recgs lt cau cletape ot UmeseNe, Ferd at faced the eam ene fra et 20 yen: excaescapacly, efit peas, a power and sey ‘organs non an utara compan fears am sec Sout he eon wei oa west US trav shar hase fr 1 Svagh yor et ote ae aon Fonts cate, The eet aks re chara by crore, vest bales, ard Hoh ‘over Apt eaoraton an cat om hace be cmeary Fama andergneaing nas have pele cated ot nance surement hl ech ren pean Hb > ‘rgnoe an boone rps “Te face a he caroany byte bl congas oe padi manger Aan ay macene ih igh ft Lina Town Car was saved Because, eng oer figs, engine COU coe up wa cific way 10 semen ne er “Tralck of eoperstin ented o Fats eins ut Ajo sound ne company fo year ape has atthe bas Fos cope sa esi ou he aad tes orca wel pul on he Ding ‘nen itcane mee update compet Foci 2003, Noh Amara ced red be xisrg mods whe Eope \retwan sn line vera The oppose aur etod ay pot eerste. Neanvnie est nna tought he caper ets Model us ge temas prematey. Nin oe 1 as ‘sid une a Pon rnd fon yer 890 Pave Doe epee a sina, Seng such welt mame 8 cor Tai na Taner a We 9 # Proce & Gane ha stores produrg Cet and Te. The sae ewe at Unsere, whee cn the ‘tac Mangus ate Town Car ary ove he en eas sls = cease ago. Coreen Wat wih Tay aa ds ‘are mate Co, Cary, Gc an Peso ar conan cesses and Seep a case eps uO Atouph rou ahaad sing Fe pt im pti ah i ys on bd ne ea Eek nan Fors ape carga 3 decade ap in sig aout eo its Wins mnvn asin, alt lsat ‘pemots wes every arsie, Ford ereavos the Noth Anercan design bots Pelts Habu ont svar eecives ego bng My ang {sky "Tare ae in he hrbltoa (he cones cnr on he ice a ebay) ad pl” (eet spr ok Se oc one wed) were tartar We rd at sap HOA 1 ego For nie eye “Ye ging to ake sore hong mises, OA tats par of eaing the tunes” Expense to, Mlty sys roy fo mak contrton to pct event now. "My eve has ban bul on soxeonng ‘emer sane ha ont ut "Te pont vary sia mange usgrant cl sate way be wer 93 ‘Servop- open emasnregutan, consara tens and Moin pa eS Pa" "ie al, tomes blr Ne put haw up on ee. Fors i els eden of ts fed pp rs, ‘wher acu fr maa 30 pret the US velo « wart Rhema 2008 rave hn ou a OM wre ‘Foyle lune eons tuck. sty sto nt ae oi haw op huge Mle a Forts pact np al ae or Neh Ares, where Ford ‘iets voce Perseus win gpaira pas wove the eae sapretis osm tei ene ‘Sito foray une maniacs lee ‘Yet scars eon yi ofits becane ey ae epanin ould an rng gh May sash erg ev 1Guck ewan acon ieengnng tha apng Fon Coe sam and soning Forde gba pest parila ft ‘ibcompect tat canes now As, So ‘ertay as free it atouthowhe plan ges hana Fre ary cr operation A ne when sis f pecae car aa booming Fes Proms: Azocve Crop lot rary S600 raion In ba Ed quai, ard Fd mre ‘fw esau Jaguar td an Rove’ y $1. in Bah ard pate ot ara elisa Gin an Jog 3 as non eta formottt 17 yar Far hs ouned tay ny ater ore bt hse ea ow ha en god awe a Ferd adn hue dye n mi Ot, Fess Nath Aras hans Mar Fas, naucd 8 en ater clas te Edge aa gave fa spohy dato San Fraceze Alouph X cores fo rahe et beh ‘mong Japanese ees hee Msn Muar, te Ep errs a st rvng sagen ees at cont he bestenastrates of pesenger asad SUVS ‘Yeti Ep wi nen up el sowrons, wore much othe tem In. tbe begin of rocton, rt rorpre abe atacton he ough $8000 vaton ated SLV hehe ober made ea ls Peel ah ‘ed nit cae wo ap whan Fad canola guar oe US. ral a ou dpa on sting 300000 tne are ote Ealrr, xpos ol ony sou 30000 unt athe Ep ana sir ara Lean CX et yeor tasty toons he uber: Ford mane pe ie cs aadatage wh Toye in housans of oars Our ot rte By eu gly mode, protutansytam. plas We have i eorte s0 we Can opros rota sown vole a range ta roe! mx tatwean stead cre, The secon perf arora ur edt Han sow can reas cammonaly We sat rg avay” ‘Trey ter. Ftd now age ts North Anetcaneprsten ose ara 8 lon nh out quran not 2 ‘arn ret ura 208 As Shay Lombard ants Gre re wr," company VP tre proverb ost win avy sal pata” (tt ok an ven orev metaphor, Fortin lpn Whar ha gy rowing a te cont wl be abo pultoaioks ho aon sa. {GUIDE QUESTIONS: 1 Identity the management control dysfunctions that appear to exis in Ford Motor Company based onthe news article, Provide evidence from the article that exemplify the management control dysfunction identified. 2. you were Mulally, what key changes, including changes inthe management control structure, \willyu implement to addres the most presing problems of Ford Motor Company?

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