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An Interview Proposal

For

By Malcolm and Renata

The Purpose

For this interview it will include two interviewers bringing on teenagers as


guest on the show to discuss their binge drinking problems. The
interviewers will give advice and assistance to the teenagers so that they
can try to change their life around. To enforce the issue in their minds. The
interviewers will come with real facts and information. The purpose of this
interview is to get information about binge drinking that would help
persuade people to stop abusing alcohol. The interview will mostly target
teenagers from 16 to 18 year old. The main goal of this interview will be to
teach and to inform the people viewing the danger that alcohol could
bring. The interview will also include positives and negatives so we could
have a right balance. Furthermore during my interview I want to find out
why teenagers drink too much alcohol and I also want to state to them
that they should stop binge drinking by making them aware of the health
problems and concerns that deal with alcohol.
Format and style of interview
I have chosen the talk show format because I believe presenting can get
the most out of people and this will enable the show to generate answers
and get good feedback. If you come to a talk show, you know that you are
coming to discuss about a specific topic and knowing this it means the
conversation can only get deeper and deeper and this is what we want.
Rather than going to ask questions to somebody on the street a talk show
will be realistic answers because the guests has agreed to come on and
converse. If this was on the street the answers could be made up and just
forced because they dont want to look bad. Also in a chat show you can
have them set up in different ways that will attract different audiences. For
example a show like Jeremy Kyle uses a combative interview techniques and this
could be bad because teenagers dont like getting told what to do and if you
force them it could lead to something worst. A show like jerry springer has a lot
of humour and this will bring comedy so the topic might not get taken serious
however an interview like Oprah or Larry king will be very calm and open and
this would be a good technique for teenagers. By making the teenagers feel
comfortable and calm it will get them to open up more and give me honest
answers. To also keep the interview more of friendly atmosphere we will ask
people from the audience to give their opinions on binge drinking therefore
making it more of a friendly conversation.
Question types
I would use a combination of open and closed questions. The questions have to
be open to make the interview have a flow that will allow the conversation to
generate more. By having closed questions it will get me answers that are
straight to the point and this will enable the interviewer to stay in control of the
discussion. The questioning style is very suitable because it is attractive for my
audience. It will be very informal and engage the viewer a lot.

Facts
Binge drinking usually refers to drinking lots of alcohol in a short space of time or
drinking to get drunk. Researchers define binge drinking as consuming eight or
more units in a single session for men and six or more for women. However, this
definition does not apply to everyone because the tolerance and the speed of
drinking in a session varies from person to person. When drinking, try to pace

yourself, avoid drinking more than you are used to and avoid drinking so much
that you get drunk.
Source NHS Website
This is even more important if you are out in risky or unfamiliar circumstances.
You can be at risk from others, and may not be able to look after your friends.
You can easily lose control of what you do or say and may make risky decisions,
thinking youre invulnerable. Binge drinking increases the risk of heart attack. It
could cause you to vomit and if youre sick when very drunk you could breathe in
your own vomit and suffocate.
The NHS recommends:
Men should not regularly drink more than 3-4 units of alcohol a day
Women should not regularly drink more than 2-3 units a day
If you've had a heavy drinking session, avoid alcohol for 48 hours
Source NHS Website
What are the effects of binge drinking?
Getting drunk can affect your physical and mental health:
Accidents and falls are common because being drunk affects your balance and
co-ordination. For example, alcohol is the single biggest cause of accidents at
home.
In extreme cases, you could die. Overdosing on alcohol can stop you breathing or
stop your heart, or you could choke on your vomit.
Binge drinking can affect your mood and your memory and in the longer term
can lead to serious mental health problems.
More commonly, binge drinking can lead to anti-social, aggressive and violent
behaviour.
Source - https://www.drinkaware.co.uk
How can you tell if youre a binge drinker? Even if you don't drink
alcohol every day, you could be a binge drinker if you:
Tend to drink quickly
Regularly drink more than the lower risk guidelines in a single session
If you drink to get drunk.
If you find it hard to stop drinking once you have started, you could also have a
problem with binge drinking and possibly alcohol dependence.

Primary Research

I asked friend questions to know their opinions and beliefs of


binge drinking. Here I asked a friend on Gmail if alcohol is more
dangerous than drugs.

Focus group
For my primary research I undertook a focus group that will me peoples own
opinion and beliefs about binge drinking. The focus group had people from ages
16 to 20 and they were males and females.

1. Why do you drink? They drink because it a good way to socialise with
people and good when having discussions and having conversations. They
also like doing it when having nothing to do so it keeps them active.
2. What type of alcohol do you take? Beer , Wine , Champagne and
liquor
3. Where do you like drinking alcohol the most? Parties and outings
4. How does drinking make you feel? It makes them express their selves
more and brings out different personalities that gets them in their comfort
zone.
I also made a questionnaire to hand out to people.
QUESTIONNAIRE
Please circle as necessary:
MALE
FEMALE

How old are you?


13- 15

16-18

19+

Tick the appropriate box:


1) At what time do you commonly watch TV?
7am 12pm
10pm 12am

1pm 5pm

6pm 9pm

2) What day of the week do you mostly watch TV on?


Monday
Saturday

Tuesday
Sunday

Wednesday

Thursday

Friday

3) Which of the following would you rather watch?


Game Show e.g. Celebrity Juice
Chat Show e.g. Jeremy Kyle

Documentary e.g. Party Paramedics

4) Who of the following is your favourite presenter?


Jeremy Kyle
Alan Carr

Keith Lemon

What do you like about them?

Paul OGrady

__________________________________________________________________________________
__________________________________________________________________________________
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Secondary Research
Target Audience

Demographics Ages 16 34

BBC THREE targets individuals who are young in vision and mind-set. They
like entertainment that stands out.

BBC Three requests their shows to relate with 16-34 years old, therefore
tone is seen as something of importance. The execution of humour is vital
for the audience.

These shows must contain things that are worth talking about, television
that can be discussed with their friends, and moments that will be
remembered.

Source BBC Website


Why this is suitable for BBC3
The idea is suitable because of the target audience. The show is very appropriate
and very interesting as people will find out a binge drinkers experience and the
reasons why they do what they do. The interview will also use an investigative
technique as we are find out their life experiences and get an insight knowledge
of the things they do. As the guests will be teenage it will not be presented with
a combative approach as this could cause conflict and one of the main aspects is
to keep the atmosphere and environment composed and relaxed.
Channel 4

Alan Carr BAFTA award-winning British comedy chat show presented by


comedian Alan Carr. The show features interviews with celebrity guests,
sketches, topical chat and music. It takes place on channel 4.
Channel 4 makes people think about things in new and different ways, more than
any other terrestrial channel. Channel 4 is the most talked about commercial TV
channel for 16-34s. Channel 4 is watched by 21 million ABC1s every month.

Source Channel
4 website

Time and date of interview


The interview will take place on Sunday at 7pm. This is a good time slot because
a lot teenagers will be at home
Location of interview
My target audience would like the production to take place in a professional
studio because a studio will be very relaxed and friendly and it will enable the
audience to feel very comfortable. It is very important that my guest feels
comfortable as the guests feeling can reflect on the audience. I have got a list of
places of where my location could be and another location could be the
greenroom of my college. The greenroom is a good place for film and television
production. By using the greenroom we could change the background to
anything we like that can please the audience and attract them. The green room
is big and also has a lot of space to move about so we can feel free.

Game show format


The purpose
Weve adapted the celebrity juice game show style into our idea. Rather than
having one presenter (Keith Lemon) we will have two. There will be 6
contestants, 3 on either side, all teenagers. The two presenters will ask questions

related to binge drinking, and do games about binge drinking. The main purpose
is for people to gain knowledge and understanding of binge drinking.
The format
I have chosen the game show format because I believe presenting can get the
most out of people and this will enable the show to generate answers and get
good feedback. A game show will cover various part and this is good because we
will cover different areas of binge drinking. Also because it is a game show a lot
of people will be interested and excited and will not know what to expect. When
giving back answers it will be real facts and this will get the viewers engaged
because they will be learning stuff they have not heard before. We have the
celebrity juice style so this will be very interesting or viewers especially because
the contestants will be teenagers
Question types
I would use a combination of open and closed questions. The questions have to
be open to make the interview have a flow that will allow the conversation to
generate more. By having closed questions it will get me answers that are
straight to the point and this will enable the interviewer to stay in control of the
discussion. The questioning style is very suitable because it is attractive for my
audience. It will be very informal and engage the viewer a lot.

Facts
Where can you get help with binge drinking?
If you are worried about your drinking habits, contact your GP. They will be able
to suggest ways to help you cut down your drinking, and can also refer you for
counselling or support services.
Why is binge drinking riskier than drinking normally?
Two large glasses of wine may not seem like very much. But drinking six units of
alcohol in a short space of time an hour, say will raise your blood alcohol
concentration (BAC) and could make you drunk very quickly. Drinking the same
amount over several hours, and accompanied by food, will not have the same
effect on your BAC.
Binge drinking can be seriously bad and harmful to your health. It can expose
you to injury or to unnecessary risks to yourself and others. As well as having
adverse short-term effects, binge drinking can also cause long-term effects on
your health and wellbeing.
Short term effects of binge drinking
If you drink large amounts you're likely to experience a number of physical
effects, including:
Hangovers
Nausea
Shakiness
vomiting and memory loss

injury to yourself or others


Alcohol poisoning.
Alcohol is a major cause of injury and death among young people. When youre
drunk, youre more likely to put yourself in risky situations, like getting into a car
with someone whos been drinking, or being the perpetrator or victim of
violence.
Long-term effects of binge drinking regularly
Continuous heavy drinking over a long period of time can lead to:
physical and psychological dependence on alcohol
significant damage to the brain and liver
risk of cancer of the oral cavity, pharynx, larynx, oesophagus, liver, colon,
rectum and breast
possible increased risk of neurological disorders, heart problems
sexual problems (especially male impotency)
risk of emotional and mental health problems developing, such as depression
and anxiety
Problems at school, work and with relationships.
Source - http://au.reachout.com/all-about-binge-drinking
Location and time
My target audience would like the production to take place in a professional
studio because a studio will be very relaxed and friendly and it will enable the
audience to feel very comfortable. It is very important that my guest feels
comfortable as the guests feeling can reflect on the audience. I have got a list of
places of where my location could be and another location could be the
greenroom of my college. The greenroom is a good place for film and television
production. By using the greenroom we could change the background to
anything we like that can please the audience and attract them. The green room
is big and also has a lot of space to move about so we can feel free.
The time of the game show will be at 8pm on Saturday.

FORMAT: DOCUMENTARY.
Purpose of this interview:

BBC 3 have asked us to carry out different interviews with teenagers about the
topic of binge drinking. My aim for the end of these interviews is to encourage
teenagers to stop binge drinking, and to inform them of the consequences of it.
In order to do this successfully, I will need to carry out excessive amounts of
research (primary and secondary) so I can gather evidence that will change their
view on what fun really is. I will have to make sure I clearly identify the reasons
behind teenagers wanting to consume excessive amounts of alcohol in one night
in order to have fun, we also need to find out whether this steams from family
e.g. parents drinking/being alcoholics, or whether it is solely their decision. Every
year the amount of teenagers admitted into hospital with alcohol related injuries
increases, and every year the age that they are admitted into hospital with,
decreases. One of the formats I have chosen to do is a documentary. This

documentary will be about whether or not teenagers know the full consequences
of binge drinking, and the long term effects. We got our inspiration from the
documentary party paramedics. The reason we decided to do this format is
because we thought that by doing a documentary, it would allow us to be able to
play around with the structure of the show.

Format and style:

As I have decided to do a documentary style interview, I will be presenting real


life situations, facts, and opinions. I think this variety will make the interview
appealing to our target audience as it isnt just someone talking at them, it is
someone presenting them with real life. Teenagers fail to understand the true
consequences of their actions, and I think this is the best way to make them
realise that binge drinking is a matter that has to be taken seriously, and a
matter they usually dismiss.

Question types I will use:

The question types I think will be more effective in this documentary are open,
investigative and leading questions. I think this because open questions require
you to give a proper answer rather than yes, or no. leading questions do the
same thing in a way, as they direct the interviewee to a specific path.
Investigative questions will be useful in this documentary as one of the main
purposes of this documentary is to find out information and opinions on this
topic.
In this documentary, we will be talking to teenagers who have all kinds of
opinions on this topic, and as well as adults, and industry professionals. We will
also include facts and statistics to make the audience think. A really important
factor is that we make sure all our questions are relevant and that we do not go
off topic. Keeping our questions short and simple will be easier as we dont want
the interviewees to forget the question mid-sentence.

Primary and secondary research


PRIMARY RESEARCH:
Here is my questionnaire for
my interviews.
This part of our
questionnaire was very
important as we needed to
be able to distinguish male
results, from female results
this allowed us to get good
results based on the
gender and age.
This part of our
questionnaire is important
because it allows us to be
able to know what time will
be more suitable to air out
show, even though BBC 3
This part of our
questionnaire is important
because we wanted to
know what day teenagers
mostly watch TV on, as we
wanted to know what day
would be best to show our
programme.
This part of my
questionnaire is important
because we wanted to
know what style they
thought would be more
interesting to watch.
This part of my
questionnaire is important
because we wanted to
know which presenting
style the audience would
want to see, and why they
like it so we can try and
include this in our show.

For our questionnaire, we handed it out to 12 different people within our


target audience range, this gave us an insight into what our target
audience would want to see from our show. Here is a table below with the
breakdown of the answers that we received from our questionnaire.
Question 1

Male

Female

Age 13-15

Age 16-18

Age 19+

7am-12pm

1pm-5pm

6pm-9pm

10pm-12am

Question 2

Question 3

Question 4

Monday

Tuesday

Wednesd
ay
1

Thursday

Friday

Saturda
y
2

Sunda
y
7

Question 5a: who of the following is


your favourite presenter?

Jeremy Kyle

Keith Lemon

Paul OGrady

Alan Carr

Question 5b was an open question, allowing the target audience to


express their feelings on the topic, the question was what do you like
about them? This question was vital as we needed to know exactly what
to incorporate into our show. As you can see for question 5a, the majority
vote went to Keith Lemon, and we wanted to find out exactly what they
like about him as a presenter.
Some of the following answers included:
Keith Lemon always has a calm and relaxed atmosphere on all his shows,
and creates a good bond with the interviewees. His use of comedy also
relaxes the interviewees and influences them to enjoy themselvesfemale, anonymous.
He is really funny and makes his shows enjoyable to watch- male,
anonymous.
I look forward to watching his shows because I know they will make me
laugh, as that is the type of presenter he is- female, anonymous.

As you can see from some of the responses, the common denominator is
the comedy factor. From this, it was evident that our target audience
enjoyed the element of comedy, but as we know, we cannot include the
comedy element as the topic is a sensitive topic and cannot be
approached with comedy elements
Based on the results we got from our questionnaire, we have found that
the best time to show our TV programme would be in the range of 6-9pm.
The time we are thinking to air our programme is 7/7:30pm on a Sunday
as these were the most commonly chosen times and dates. Most people
who answered also said that they like Keith Lemons presenting style, and
the most common reason for this is because of the humour he adds to his
shows, but as we are doing a serious topic, we will not really be able to
add that much humour to the show as this might remove the seriousness
of the topic, so we will have to find an alternative to this in order to make
it appeal to the target audience.
Another part of primary research that we done was asking people on
social networking sites/text what they would like a programme based
around binge drinking, to include in order for it to appeal to my target
audience, here are some of the results.

Facebook Status:

Facebook Chat:

Twitter Direct Message:

As our final form of research, I got In contact with a police officer and
asked him a few questions, below is the email with the questions that I

asked and also the answers he gave.

This was a vital part of my primary research as I wanted to make sure I


knew the overall effects binge drinking had on things such as crime,
health and well-being and all the other important factors. It was important
to make sure that we asked the right people about this topic, in order to
create a documentary that would make teenagers think about the
consequences, and effects.

SECONDARY RESEARCH:
Secondary Research
(Mine and Malcolms joint secondary research)
We have done a numerous amount of research to expand our knowledge
and understanding of binge drinking. Also by doing this research it helps
us understand more on how to approach the interview with the right mindset. Secondly one of the vital aspects is that we connect with the target
audience and that we make our points very engaging. we discovered a
video on YouTube about teenagers that binge drink.
(https://www.youtube.com/watch?v=SbJhMumorNY) The clip talked about
the different reasons on why teenagers drink. The video also stated how
it is possible to reduce the number of teenagers doing it. Furthermore it
said that most alcohol is cheaper than water and that this is what
influences them on buying alcohol than water. My opinion on this is that
they should make alcohol more expensive so that less teenagers will
purchase them and this will make them rather go to a non-alcoholic drink.
Another video we looked at was ready steady drink
(https://www.youtube.com/playlist?list=PLCC3EC70CBD085297) and the
interview style was investigative and this is what we would like to bring to
our own show. A lot of key facts and information were stated in this
documentary and we took it into our own hands to know more about this
ourselves. By doing this it will make our show look very realistic and
professional and expand our personal knowledge of the topic. Ready
steady drink cautioned the audience about the dangers of binge drinking.
It was stated in a way that it engaged the audience because it was
teenagers. It showed teenagers drinking a large amount of alcohol without
them being aware. Secondly it showed how peoples behaviour changed
and this affected the general public. This gave me an idea of what type of
people to interview and the in depth questions I should be asking.
ON THE NEXT PAGE WILL BE A SERIES OF FACTS THAT I HAVE
FOUND WHICH WILL BE USEFUL FOR OUR PROGRAMMES.

LOCATION:
The location for our Documentary will vary depending on who we plan to
include. Below is a list of places it could range from and who we could
include:

Doctor / Nurse: if we plan on including this industry professional


then it will be filmed in a hospital.

CTK students: in college

UNI students: in uni.

People at parties.

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