Finance Committees

Republican Victory Institute

Finance Committees

Fundraising
12 basic tenets of fundraising
You wont receive any money unless you ask for it.
The most effective fundraiser is the most focused
person.
A personal approach is always more effective.
Dont assume that someone wont contribute give
them an opportunity to say no.

Republican Victory Institute

Finance Committees

Fundraising
12 basic tenets of fundraising
Dont be afraid to ask for a large amount of money.
You must be willing to ask more than once for a
contribution.
People who give once are the ones who are most
likely to contribute again.
The amount of money raised is directly proportional
to the amount of effort put into the project.

Republican Victory Institute

Finance Committees

Fundraising
12 basic tenets of fundraising
The greatest idea wont raise money unless someone
at some point in the process asks for money.
It takes as much time and effort to ask for $1,000 as
it does for $10.
Use people to their full potential someone who can
raise money should not be stuffing envelopes.
Never pass up an opportunity to ask for money.

Republican Victory Institute

Finance Committees

Finance committees
Finance Chair
Bundler

$25,000

Bundler

$25,000

Bundler

$10,000

Bundler

$10,000

Bundler

$10,000

Republican Victory Institute

$5,000 personal contribution

$10,000 4 friends @ $2,500 each
$10,000 fundraiser

Finance Committees

Finance chair
What occupation usually makes the best Finance Chair
for a campaign?
Someone in sales!

WHY?

Republican Victory Institute

Finance Committees

Finance committee members

Where to recruit committee members:

Personal social network.

Key stakeholders.
Lobbyists.
Association membership lists.
Political action committees.

Republican Victory Institute

Finance Committees

The list
Relational
People with whom you have a personal relationship
and those who have a personal interest in you winning.
Family and friends
Business/work associates
Church members
Alumni or organizational members

Republican Victory Institute

Finance Committees

The list
Ideological
Individuals or groups who share your ideology, ethnic
or cultural perspective and will care more about your
prospects than your viability.
Party donors
Issue-related groups
(i.e. social conservatives, gun rights, anti-tax, etc.)

Republican Victory Institute

Finance Committees

The list
Ax-grinders
Individuals who have an issue against your opponent
and wont support him/her. This often occurs when an
opponent has held elected office and has made
enemies with certain voters. These people will likely
come to you, but you may have to look for them.

Republican Victory Institute

Finance Committees

The list
Access
People who want access to you after you win. They
have a personal stake in your election or believe it will
increase their own personal power in some way. Dont
count on this group when planning your campaign
budget and finance plan. They will seek you out to gain
your favor.

Republican Victory Institute

Finance Committees

Finance committee members

Recruitment process.
Make a list of people you feel are qualified.
Call or meet with potential committee members and
ask them personally for their help.
Follow-up with uncommitted members who agreed
to help if needed or were previously unsure.
Respect those who said they would not like to be on
the committee.

Republican Victory Institute

Finance Committees

Expectations for members

Set a fundraising goal for each member.
Example: A doctor must raise $10,000.
Amount
$1,000

Source
Mr. Doctor

$1,000
$5,000
$2,000
$1,000

Mrs. Doctor
AMA PAC
4 friends @ $500 each
10 people @ $100 each for a small home event

Republican Victory Institute

Finance Committees

Expectations for members

The bottom line.
The believe in the candidate or cause.
They either bring in the donors or they pay up
themselves.
Find someone with an extensive network.
Follow-up, dont check up.

Republican Victory Institute

Finance Committees

Questions

Republican Victory Institute

Finance Committees