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2005
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2007
2007 ()

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(2008)

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"Thefirstthingwedo,let'skillall
thelawyers".(ActIV,SceneII)
~WilliamShakespeare

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!

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2002
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2005.5.
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1972617

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(Archibald Cox)
(Conscience of the Nation)

(1969~1972)
92(1912
~2004)

14

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(Elliot Richardson )

politics ()
ifpursuedconscientiously
politicswasthemostdifficultoftheartsand
thenoblestofprofessions.

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(
)

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ElliotRichardson

18

U.S. Secretary of Commerce 1976-77


US Ambassador to the United Kingdom 1975-76
U.S. Attorney General 1973 under Richard M. Nixon
U.S. Secretary of Defense 1973 under Richard M. Nixon
U.S. Secretary of Health, Education, and Welfare 1970-73
under Richard M. Nixon
State Attorney General Massachusetts, 1967-69
Lieutenant Governor Massachusetts, 1965-67
U.S. Attorney Massachusetts, 1959-61
Watergate Scandal Refused to fire Special Prosecutor
Archibald Cox
Purple Heart
Presidential Medal of Freedom 1999

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(ABA)

Model Code of Professional Conduct

:,?
:,?
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(Kahlil Gibran)

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(1)

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(2)

29(1997-2001)

IBM

IBM

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(1)You are
are thinking
thinking as
as aa lawyer
lawyer again
again
OO
(1)You

(2)
(2)

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IBM

(1)
(1)

(2)Job training
training

(2)Job
EQ
on job
training

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(1)

(1)
(in-house
(2)
(2)
counsel)
(3)

(3)

(4)
(4)

legalistic

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1986IBMIBM IBM

(1)

(1)

(2)
(2)

IBM

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General CounselGeneral

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(2)

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(3)

(1)

(2)

((
2005
)
:: C
C
2005)

((
2006
~2008)
:: V
V
2006~2008)
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v.

SONY

SONY
SONY(
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:NO
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2007727

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20078
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:,

,
,
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:()
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,:/
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Doing Well by Doing Good (ABA Journal / December 2000)


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,
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100
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()

//

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/

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///

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(Transactional Legal Problems)


1987

(The Kyoto Protocol


to the Convention on Climate Change)
2005216

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100
100

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100
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2004
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2007(Coca-Cola)653
12(Microsoft)5873 IBM
5714(GE) 515
Nokia3375Intel

Google44%178
20
(Zara)(Apple)(Nintendo)
(Starbucks)
2006 & 2007100
Brand Value 11
8 (ToyotaHondaSonyCanonNintendo
PanasonicLexusNissan )
3 (SamsungHyundaiLG)

56

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BEST GLOBAL BRANDS 2005~2007

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100

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100
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(1)

(1)
(2)

(2)

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(1)

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(2)

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100
100

(1)
(2)

(1)
(2)
(3)

(3)

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(1)-

Hofheinz
Calder(Eastasia
Edge)

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(2)-










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(3)-

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100
100

(1)

(1)
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,
(2),
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(1)

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(2),

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YES

NO

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Harvard Law Bulletin

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