Professional Documents
Culture Documents
handbook
Contents page
Types of research
Quantitative
Qualitative
Methods of research
Primary research
Secondary research
Data gathering agencies
Self-generated
Purpose of research
Audience research
Market research
Production research
Bibliography
Types of research
Quantitative
Methods of research
Primary research
A definition of primary research is Primary research is any type
of research that you go out and collect yourself. Examples include
surveys, interviews, observations, and ethnographic research. A prime
example of primary research that is done within the music industry in
surveys that a record label will make for the general public to complete so
they can market their artists around the results that they find.
Secondary Research
A definition of secondary research is Secondary research is based on the
findings from other people's research. It involves the gathering of the
results of other's research from books, reports or the Internet. In regards
to using secondary research as the chosen method of research with music
videos the researcher would simply just have to look in books, at others
peoples previous research and the internet to gather the information they
need. They couldnt however just take the research directly and use it as
their own, they would have to gather little bits of information from each
source, referencing as they went along to avoid breaking any copyright
laws, and combine it all together to get their own research.
Self-generated
Purpose of research
Audience research
Audience research is research that includes audience profiling,
demographics, geodemographics, consumer behaviour and attitudes,
audience data and audience awareness. It is a key bit of research for a
music label to do as it helps them determine their target audience in order
for them to gain the most profit from the artist. Audience research also
helps the music label understand how and where to promote their artist as
they will know the viewing habits and what they do as a whole audience
group.
Market research
Market research is research that includes product research, competitor
analysis, advertising placement and advertising effects. Market research is
a key component of research for artists and their music label in the music
industry as it helps them find the most effective way of gaining the most
for their artist in terms of fans and sales.
Production research
Production research is also about the production costs for any production
being made. This is very useful within the music industry as it helps them
budget effectively by researching the cost of the locations, actors,
equipment and every other little detail and thing needed in order to
successfully make the music video. For example, if a music video is
wanting to be shot in the Maldives production research will enable you to
find out the cost of filming at the location and costs to get the cast, crew
and equipment over. Production research also includes researching all the
facts about the locations, cast, crew and equipment being used which
enables the music label to fully decide if they have made the right
decisions.
Bibliography
Quantitative research
http://www.bl.uk/bipc/resmark/qualquantresearch/qualquantresearch.html
Qualitative research
http://www.snapsurveys.com/blog/what-is-the-difference-betweenqualitative-research-and-quantitative-research/
http://fdrmx.com/taylor-swift-blank-space-music-video-review/
Primary research
https://owl.english.purdue.edu/owl/owlprint/559/
Secondary research
http://hsc.csu.edu.au/design_technology/producing/develop/2662/primary.
htm
Data gathering agencies
http://www.answers.com/Q/What_is_a_data_gathering_agency
http://www.rajar.co.uk/
Self-generated
Audience research
https://mediafort.wordpress.com/2013/05/15/understanding-the-natureand-purposes-of-research-in-the-creative-media-industriestechniques/#more-1421
Markey research
https://mediafort.wordpress.com/2013/05/15/understanding-the-natureand-purposes-of-research-in-the-creative-media-industriestechniques/#more-1421
Production research
https://mediafort.wordpress.com/2013/05/15/understanding-the-natureand-purposes-of-research-in-the-creative-media-industriestechniques/#more-1421