HopeF,DanaS,

SkylarS,AnnieW

BusinessProposal

Information:

ExecutiveSummary
FarmersinTheGambia,Africafaceissuessuchasfamines,droughts,and
floodsthroughouttheyearfromanunreliableclimate,causingittobeverydifficultto
growanycrops.AccordingtotheRuralPovertyPortal,

Over60percentofall
Gambiansandanevenhigherproportionamongpoorandextremelypoorpeople
dependonagriculturefortheirlivelihood.Ourorganization,LiveGreenAfrica,has
madeitagoaltohelpfarmersinTheGambiafindprosperityandsuccessthroughtheir
cropsandtoshowcompassionandselflessness,whileprovidingthemwiththe
resourcestheyneed.Webelievethateveryoneshouldhavetheopportunitytoachieve
prosperity.ThatiswhywehaveprovidedGambianswithanaffordablewayout.`Our
solutionistoprovideGambianfamilieswithgreenhouses,information,andresources
thatwillhelpthemgrowtheircropstothebestoftheirabilities.Greenhouseswill
provideacompletelycontrolledclimateforGambianstogrowtheircropsbycirculating
moistureandsunlighttokeeptheplantsalive.Thegoalofthisistohelpthemgrow
enoughcropstofeedtheirfamiliesandearnenoughmoneyeveryyear.
Oursolutionisveryuniquebecauseitisasystem,ratherthanahandout.We
aretheonlyorganizationthatprovidesinformation,resources,andagreenhouseover
timetohelpsolvetheproblemsofhungerandpovertyatthesource.Wedesignedour
solutionsothatitwillgrowovertime,whichgrowsthecommunityofTheGambiaas
wellasgrowingindividuals.Startingout,wewillworkwithtwoorthreefamiliesandby
theendof5years,weshouldbeworkingwith2030familiesinTheGambia.We
believethatourorganizationhasthepotentialtoexpandtoothercountriesinAfricaby
theendof10years,meaningthatwewillbeworkingwith100150families.

MarketAnalysis
LiveGreenAfricasmainpurposeistohelpfarmersinTheGambiacreatea
sustainable,reliablefoodsourcetoimprovetheirlivelihood.Wearestilltakingthefirst
stepstobecomesustainable,butourplanstofurtherdevelopourorganizationinclude
expandingtheareaofoursolutionandincreasingtheamountoffarmersinAfricathat
areinuseofourservice.Weplantodothisthroughworkshopsaboutfarmingthatwill

drawpeopleintoourservices.Wehopethatthiswillbringinmostofourcustomers.To
findourtargetmarket,wedidsomeresearch.OnTheRuralPovertyPortal,wefound
that,Underlyingthehighpovertyratesisthecountry'srelativelylackofeconomic
diversity,whichmakesTheGambiahighlyvulnerabletoincreasinglyerraticrainfall,
foodpricevolatilityandfinancialcrises.Basedonthisinformationwechosetotarget
ourservicestowardspoorfarmingfamiliesinTheGambia.Wehavechosenthisgroup
becausetheystrugglethemostwiththeconstantlychangingclimateandarevery
manageableforourbrandneworganization.
Thecriticalneedofourtargetmarketisawaytoadapttoconstantclimate
change.InanarticletalkingaboutaprojectcreatedinTheGambiabyTheGlobal
EnvironmentFacilityitstates,ThemainproblemfacingtheGambiacurrentlyisahigh
vulnerabilitytoclimatechange,exacerbatedbyalowcapacitytoaddressandadapt.
Theseneedsarenotbeingmetduetolackofresourcesneededtoadapttotheir
climate.AsfoundontheTheWorldBankwebsite,inTheGambiaoverhalfofthe
populationisunderthepovertyline.Webelievethatoursolutionwillbenefitthe
population.ProvidinggreenhousestoGambianfarmerswillkeepthemfrombeing
victimsofcroplossduetoclimatechange.
Theannualpurchasesthataremadeforoursolutionincludethepriceofthe
glassandmetalusedforthegreenhouseandanyrepairsneeded.Onaverage,recycled
glasscostsfrom$7090perton.Wewillalsobeusingrecycledmetalwhichcostsabout
$280300perton.Ifagreenhouseisinneedofrepairswewillprovideresourcesas
neededuntiltheycangetbackontheirfeet.Whatwehopewillhappenwiththefamilies
wehelpisthattheywillgainasustainablefoodsourceandbeabletobeabovethe
povertylinebysellingtheircrops.Weexpecttostartoffhelpingtwoorthreefamilies
andgrowtoatleast2030bytheendof5years.Startingsmallallowsustotakesmaller
risksandtotesthowcooperatingwellwitheachfamilywillwork.Afterrefiningthe
processwewillbeabletoexpandfromthere.
Wesupplyourcustomerswiththeresourcesandinformationtheyneedtogrow
cropsforsaleandalsoforconsumption.Fromthis,wereceive15%ofthemoneythey
makefromsellingtheircrops.10%willgotowardsthecompanytobeabletoexpand
andhaveasustainableflowofcashandthe5%willgototheexpensesoftheservices.
Thefamilykeepstheother85%asaregularflowofincomeforthemselves.The
servicesofLiveGreenAfricawillincludeallowingthefamilytopurchasetheseedswith
$120wewillgivetothem,agreenhouse,andotherresourcesnecessary.Whenthe
familyhasenoughmoneysavedup,theycanbuildagreenhouse.
Currently,wearetheonlyorganizationusingthesystemwehavecreated.
Becauseweprovideinformationandmaterials,oursystemisveryunique.Sofar,there
havebeennosecondarycompetitorsandwedonotexpecttoencounterany.Some
barrierswemightencounterareifafamilydoesnotwantnotwanttoinvestthe5%and

insteadhaveextramoneyorifafamilydoesnotwishtoselltheircrops,butoursystem
canbetailoredtotheneedsofthefamilies.
Asacompany,wehavetoenforcerestrictionsonsomeareasofoursolutionto
ensurethatitiscarriedoutproperly.Oneofthoserestrictionsisthatourcustomers
havetousethemoneyweprovideforagriculture.However,therearenogovernment
regulationsthatapplytooursolution.Ourgoalistobetterthelivesofourcustomers
andinordertodothatwemustbewillingtoworkwiththemandtheymustbewillingto
workwithus.

ServiceorProductLine:

AtLiveGreenAfrica,ourmaingoalistosupplyGambiancitizenswitheducation,
resources,andgreenhousesthatwillallowthemtocontrolclimatefortheircropsina
sustainableandenvironmentallyfriendlyway.Withmanydifferentstepstoouroverall
solution,weradiatecompassionandselflessnesstoprovideopportunitiesforpeople
whohavenoaccesstothethingstheyneed.Ourservicebenefitsmanyfiguresinthe
Gambiansociety.Withover60%ofpeopleinGambiarelyingonagriculturefortheir
livelihood,ourtailoredsolutionaddressestheproblemofunreliablefarmingthat
negativelyaffectstheincomeoftheaverageGambian.Wewillhelpmanypeoplewith
educationandclimatecontrol.
OurservicelineLiveGreenAfrica,hasnocompetitorsthatcomecloseto
distributingthesameideasasus.Greenhousesareaworldwideusedproduct,including
inAfrica,butnootherorganization,particularlyinTheGambia,hasprovideda
greenhousealongwithresourcesandeducation.
OursolutionatLiveGreenAfricaisatwostepplan.Ourfirststepiseducating.
WestartbyvisitingGambianvillages.Oncewehavefoundacommunityinneedthat
hasfiguresinterestedinoursolution,wewillhostaworkshoportwo.Theseworkshops
arefreeandopentothepublic.Attheseworkshopsweaddresstheproblemwith
Gambianfarmingunreliableclimate(droughtandrain)throughawellrehearsed,
educatedpresentation.Wetakeinfeedbackfromattendeesaboutlocalfarminghabits
anddistributeadvice.Wethendescribewhatourprogramdoesandhowtheycantake
partinit.Iftheysignupforourprogram,whichisfree,wethenscheduleanother
meetingforthenextstep.Atthismeeting,wewillbegineducatingonhowtoeffectively
farm.Thisprocesscanrangeanywherefromspeakingofbreedingplantstowatering
correctly,andistailoredtotheproblemsofthearea.Thiscanhelpthesepeopleby
stabilizingtheirsourceofincome.
Thesecondpartofoursolutionistoprovidethefamilieswithresourcesto
improvetheircropyield.Weaskfor15%ofprofitfromthecropssoldbythesefarmers
andsetitaside.10%goestoourprogramtocreateoursustainablefundingstream,and

5%goestotheirownagriculturesavingsfund.Onceenoughmoneyisraisedupbythe
families,wehelpthemtocreatetheirownpersonalgreenhouses.Thesegreenhouses
canhelpthemtogrowcropstoselllocally,orjusttoputontheirowntables.We
continuetotake15%fromthesefamilieseveryyear,whethertheyareusinga
greenhouseforasourceofincome,ortheyarejustfarmingasusualandoureducation
hashadanaffectonthem.Themoneysetasideaftertheyalreadyhavetheir
greenhouseisusedforbuyingseedsorfertilizer,dependingonhowthefamilywould
liketospendtheirmoney.
Asofnow,wearecreatingascaleddownmodelbecauseweareattheverystart
ofcreatingourorganization.Thismodelofagreenhouseisaboutthesizeofatissue
boxwitharoof.Weareusingplasticfromsodabottlesasourglassandpopsicle
sticksasthemetal.Thismodelwillgiveanideaofwhattherealgreenhouseswilllook
like.
Wedonothaveanypatentsrightnowandarenotplanningongettingany
patentsinthefutureforourservices.We,asanorganizationbelievethatthisservice
shouldbespreadandwewillnottrytokeepotherindividualsorgroupsfromusingitin
placeswheretheyseeaneed.However,wedohopethatitwillbeusedinthebest
interestofotherpeople.
Researchanddevelopmentisanareathatisveryimportanttoourorganization.
Ourresearchplaninthefutureincludesastudy5yearsintotheproject.Thisstudywill
includelookingatallofthefamiliesthathavetakenpartinoursolutionandthosewho
havenot.Wewilllookatmonthlyincomeoffarmingfromnongreenhousefamilies,and
greenhousefamilies.Fromthis,wewillbeabletomeasurehowmuchofanimpactwe
arecreatingifoneatall.Fromtheinformationwegain,wewilltrytorefineoursolution
tomakeitbetter.

MarketingStrategy:

Wewillbesellinginformation,resources,andagreenhousetothepeopleofThe
Gambia.ThepurposeofourproductistoprovideGambianfarmerswithareliableand
controlledsettinginwhichtogrowtheircrops.Inordertoachieveourgoalofbeingable
toprovideourgreenhouses,weneedourprojecttobeknownandrecognised.
Inordertosuccessfullyintroduceourprojecttothepublicandintothebusiness
market,wewilluseanextensivesocialmediacampaign.Socialmediawillbeakey
componentinmakingourprojectknowntoboththepublicandtopossibleinvestors.We
willadvertiseourorganizationonfacebookandinstagram,explainingwhatoursolution
is.Wewillalsohaveacommercialthatpromotesourplan.Withthese,wewillbeusing
theslogan,LiveGreen,growgreen.Thisishowweplantofindpeoplewhoarewilling
tohelpuswithstartupcosts.

Theproblemwewillbeaddressingisunreliableclimate.Gambiahasextreme
weather,includingoftendroughtsandfloods,bothofwhichcandestroyafarmers
crops.FarmersinTheGambiadonothaveacontrolledandsafeplacetogrowtheir
crops,whichiswhatwewillprovidethemwith.Tostartout,farmersinTheGambiawill
beprovidedwithtrainingtobreedandgrowtheircropsmostefficiently.Wewillaskfor
15%ofthemoneytheymakefromtheircrops.5%willgointotheirsavings,andwewill
receivetheother10%asprofit.The5%willbeputtowardsresourcesanda
greenhouse.
Byreceiving10%oftheprofitsfromtheGambianfarmers,wewillhavea
continuousandconstantprofit.Withtheprofitswemake,wewillhireandtrainmore
peopletoworkwiththefarmers.Wewillstartwithaverysmallnumberofemployees,
eachspeciallytrainedtoeducatetheGambianpeople.Whenwestarttogrowour
company,wewillhireandtrainGambiansinordertoproducealargerclientele,provide
jobs,andtoreachmorepeople.
Asweexpandtootherareas,wewillcontinuetoprovidethesameservicesand
products.Theglassandothermaterialsneededwillbeboughtfromrecyclingplantsin
andaroundTheGambia.WewillbuildthegreenhouseswithourclientsinTheGambia.
Bypurchasingthegreenhouse,theywillalsoreceivetrainingonhowtomaintainthem.
OuremployeesattheLiveGreenAfricaHQinTheGambiawillbeabletoreachour
customersonadailybasis,creatinggoodrelationshipswiththem,aswellasproviding
advertisementsthroughfreeworkshopsandlessons.Theseworkshopswillprovide
informationonfarmingtechniquesandgreenhousebenefitsandwilldoubleas
promotionforLiveGreenAfrica.

ManagementPlan:

OrganizationalStructure:
Owners/Roles

Hope
Frihauf25%

Dana
Stahl25%

Skylar
Schultheis25%

Annie
Wyrick25%

President,CEO

President,CEO

President,CEO

President,CEO

CustomerSupport

FinancialSales

BusinessArchitect

ServiceManager

OwnershipInformation:

LiveGreenAfricaconsistsoffourownersandfoundersHopeFrihauf,Dana
Stahl,SkylarSchultheis,andAnnieWyrick.Ownershipissplitupequallybetweenall.
25%ofthecompanybelongstoeachowner.Eachoneofourownershasadifferent
rolewithinthisbusiness,thesestatedintheabovechart.Ourorganizationhasa
partnershipownership.Therearemanyfactorsthatplayintothiskindofownership.We
havemorethantwoownersandourbusinessdoesnthaveaseparatelegalentityfrom
theowners,butcanrepresentitselfinitsownname.
Whereourbusinessisrightnow,wedonothaveanywarrants,orconvertible
debt.
Currently,ourbusinessdoesnthaveanycommonstockholders,becausewedo
nothaveaboardofdirectors.Onceourorganizationadvanceswithemployees,andwe
haveenoughpeopletomakeupaboard,wewillhavecommonstock.Thiswillmost
likelybe57yearsinthefuture.

OwnershipProfiles:
HopeFrihauf

Position:Asthecustomersupportrepresentative,itismy
jobtomakesurethatcustomersarepleasedwithour
servicesandtoseeifthereisanythingelsethatcan
improvetheirexperience.Imakesurethatthecustomers
areusingourserviceasefficientlyandeasilyasthey
possiblycaninordertohelpoursystemrunsmoothlyand
ensurethatthecustomersneedsarebeingmet.

PrimaryResponsibilitiesandAuthority:
Talkwithcustomers
Provideadviceandinformationforcustomers
Improvetheserviceprovided
TrainingsomeemployeesandGambianfamilies
Education:HighSchoolEducation
PriorEmployment:TheDurangoSilvertonNarrowGaugeRailroad

SpecialSkills:Myspecialskillsincludebuildingexperience,workingwithotherpeople,
problemsolving,andpublicspeaking.
PastTrackRecord:N/A
IndustryRecognition:N/A
CommunityInvolvement:Ihave270hoursofcommunityservicehours.240ofthose
hourswerefromvolunteeringatachurchcampoverthesummer.30ofthosehours
werefrommissiontripsinFloridaandOklahoma.
NumberofYearswiththeCompany:Iamnewtothecompanybecauseitisanew
organization.
CompensationBasis:Volunteeruntil2yearsintotheprogram.In2yearsitwillbe$7
andwillcontinuegoingupastheprofitforthecompanygoesup.

DanaStahl
Position:Asthefinancialsalesconsultant,myjobis
tomanagefinancialneedsofourorganization,my
fellowemployees,andourclients.Iamworkingon
gettingalicense,sothatIcangotofinancial
marketsandpromoteourentrepreneurship.I
organizethesizeofeachtransactionthatismade
andcreateacustomplanforeachfamilythatwe
partnerwithinGambia.Iamnotemployedbya
bankingfacility,asIamoneofthefourownersat
LiveGreenAfrica.Iaminchargeofallofourfinancialdecisions.
PrimaryResponsibilitiesandAuthority:

Overseetransactionsbetweenourorganizationandothers
Overseetransactionsbetweenourorganizationandfamilies
Ensureasustainableprofitstreamforourorganization
Ensurefinanciallysafepartnerships

Education:HighSchoolEducation
PriorEmployment:PurgatorySkiResortSkiandRideSchool
SpecialSkills:Myspecialskillsetincludescriticalthinking,problemsolving,innovation,
initiative,communication,andteamwork.

PastTrackRecord:N/A
IndustryRecognition:N/A
CommunityInvolvement:Ihaveworkedincommunityserviceatthelocalhomeless
shelterinDurango,ColoradoandvolunteeredatP.A.C.K.,achildrenscampforkidsat
PurgatoryResort.
NumberofYearsInvolved:Thiswillbemyfirstyearsincethiscompanyisjuststarting
off.
CompensationBasis:2yearsofvolunteerworkuntilLiveGreenAfricahasastable
base,andthen7$anhourwitharisinghourlywageastimegoeson.

SkylarSchultheis
Position:AsPresident,CEOandBusinessArchitect,mymain
roleistomaintaincapabilitiesofthecompanyandrelativetothe
organization.AsoneofthePresidents,CEOIwillhaveequal
authoritywiththeotherthree.
Primaryresponsibilities:
Maintaincapabilitiesofcompany
Organization

Education:HighSchoolEducation
PriorEmployment:Stillownerof1%ofHotel
SpecialSkills:CriticalThinking,LogicalThinking,andCollaboration.
PastTrackRecord:N/A
IndustryRecognition:N/A
CommunityInvolvement:NoCommunityInvolvement
NumberofYearsInvolved:Juststartedworkwithcompany

CompensationBasis:Startingoffasavolunteerforthefirst2yearsandafterthat
earning$7anhour.Thiswillgrowasthecompanygrows.
AnnieWyrick

PositionAstheServiceManager,myjobistogetthebusiness
outthedoor,andworkwiththeconsumerstobuild,test,and
comeupwiththerequirementsfortheproduct.
PrimaryResponsibilitiesandAuthority:
Toworkwiththeconsumers
Tobuildandtestproducts
Createrequirementsforthefinalproduct

EducationAnimasHighSchool
UniqueExperienceandSkillsOrganization
PriorEmploymentRestaurant
SpecialSkillsLeadership,CriticalThinking,Collaboration
PastTrackRecordN/A
CommunityInvolvementVolunteeredtohelpwrapchristmasgiftsforfamiliesinneed
Numberofyearswithcompanyjuststarted
Volunteeruntil2yearsintotheprogram.In2yearsitwillbe$7andwillcontinuegoing
upastheprofitforthecompanygoesup.
Financials:

Thereareafewcoststhatwewillhaveasacompanywhilecarryingoutour
solution.Forexample,wewillhavetopayforrecycledglassandmetalforthe
greenhouses.Thiswillcostfrom$7090pertonforglassandfrom$280300pertonfor
metal.Alongwiththeinitialcostforgreenhousematerials,wewillalsopayforany
repairsthatthefamilymightneed.Afterwehavegottenmaterialsforthegreenhouse,
wealsowillhavetoprovidethefamilywith$120forwhateverseedsthattheywouldlike

togrow.Anothercostthatgoesintoallofthisishowmuchwepayouremployees.We
willstartoutwithonlytheCEOs/Presidentsofthecompany.Wewillbevolunteersfor
thefirst2yearsandthenbepaid$7anhour,notincludingweekends.Thisnumberwill
increaseasourprofitsincreaseandwewillgainmoreemployees.Theemployeesthat
wehirewillbefromTheGambiaandwillbepayedasmuchasweare.
Startupcostswillbethepriceoftransportingrecycledmaterialsandthe$120
wegivetothefamiliesforseeds.Startupmoneywillcomefrominvestors.Thecostof
transportingthegreenhousematerialsrangesfrom$2070perton,dependingonthe
materials.Theoverallpriceofthisfortenyearswillbeabout$14,00028,500.This
startupcostwillallowus,asanorganization,bringthebestmaterialsandresourcesto
thefamilieswearehelping,whichwillalsoincreaseourprofits.
MostfamiliesinTheGambiamakefrom$456.251,095U.S.dollarsannually,so
oursystemmighttakeawhile.Thefamilywouldhavefrom$22.8154.75putintheir
agriculturesavingsforthefirsttwoyears.Thisamountshoulddoublewithourservices
within2years.Within5yearsitshouldexpandto15timestheamount,andbytheend
of10yearstheamountthefamilymakesshouldexpandto50timestheamountthat
theyweremakingtobeginwith.Itwilltakeawhileforthefamilytohaveenoughmoney
intheiraccounttogetagreenhouse,seeds,orfertilizer,butoncethesystemisbuiltup,
theywillstartmakingmoremoney.
Basedoffofthemoneythefamilymakes,ourprofitasacompanyshould
increaseovertime.Withinthefirst2yearsofstartingthecompany,wewillonlybe
making$45.63109.50annually.Attheendof5years,assumingthatwearehelping
2030families,ourorganizationshouldbemaking$13,687.5049,275.Bytheendof10
years,assumingthatwearehelping100150families,thenweshouldbemaking
$228,125821,250.Thisnumbershouldcontinuetogrow,allowingustogainmore
employeesandabettersystem.Ifthecompanycontinuestogrow,thenGambians
couldflourish.

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