Rebecca A.

Sturtevant
Seattle, WA | rasturtevant@gmail.com | 802-598-6445 | Twitter | LinkedIn

Communication and Media Relations Specialist

Experience in creating effective promotional materials for events and issue areas, including advisories, press releases,
backgrounders, fact sheets and press kits
Proven ability to garner local, state, regional, national and international media coverage
Coordinated logistics for local and national events and conventions
Proven track record in developing and implementing strategic communication plans
Demonstrated experience in planning and executing FAM tours and one-off media visits

SKILLS

Media Relations and Media Training

Public Affairs and Crisis Communication
Strategic Messaging
Social and Traditional Media Campaigns

Stakeholder Engagement
CisionPoint
Radian6
Adobe Photoshop

COMMUNICATION EXPERIENCE

Verge Pipe Media; Auburn, AL (based in Seattle)

Chief Media Hustler (Consultant); 2015-Present
Manage media relations and earned media opportunities for a boutique strategic digital marketing and public relations
agency with clients in nonprofit, higher education, hospitality and consumer industries

GreenRubino; Seattle, WA
Account Executive; 2014-2015
Managed media relations and implemented and executed strategic communication strategy for clients in tourism,
hospitality and nonprofit industries. Cultivated relationships with local, regional and national media covering food,
travel, health care and entertainment
o Created yearlong action plans for clients with a strategic outlook on upcoming editorial opportunities, events
and awards
o Crafted press materials including calendar alerts, media advisories, press releases and fact sheets to
showcase upcoming events and announcements of new packages and newsworthy items, draft bylines for
clients for publication
o Developed and executed media FAMs and one-off media visits for destination marketing organization clients
o Developed and executed VIP media preview events for restaurant openings

Contract Position; Seattle, WA

Consultant for the Southern Poverty Law Center; July 2014-December 2014
Oversaw, implemented and coordinated all media relations and communication strategy for the Intelligence Project,
legal areas for Children at Risk and education in Florida, LGBT Rights, Economic Justice, the Immigrant Justice Project
and New Opportunities, including health care policy
Led communication and logistical efforts for SPLC in the MTV Look Different Campaign
Created and implemented the media launch for a new program called SPLC on Campus that gave college students the
opportunity to get involved in social justice and student activism on their campus and in their community

Advisory Council of Communication Professionals; Montgomery, AL

Member; January 2014-December 2014
Advised communications faculty at a Historically Black College and University on skills and experience needed to help
students succeed as PR and communication professionals

Verge Pipe Media; Auburn, AL

Chief Media Hustler (Consultant); 2011-2014
Managed media relations and earned media opportunities for a boutique strategic digital marketing and public relations
agency with clients in nonprofit, higher education, hospitality and consumer industries
o Branded Event Tactical as a project of Verge Pipe Media for the purposes of creating a digital customer service team to
help support the concession stands through social media during football season for client Sodexo
o Crafted press material to create an awareness of the concessions social media pages for Event Tactical, which is
responsible for the social media support for the concession stands at the football stadiums

Southern Poverty Law Center; Montgomery, AL

Communications Associate and Intern Coordinator; March 2014-July 2014
Communications Assistant and Intern Coordinator; 2011-2014
Managed media relations for national nonprofit civil rights organization fighting hate, teaching tolerance and seeking justice
for the most vulnerable members of society. Cultivate relationships with national and international media outlets to help
raise awareness of the projects, campaigns and program areas that are focused on. Supervise d and managed logistics for
events and the media. Led the coordination of logistics as an organizational partner with the MTV Public Affairs team for the
multi-year Look Different campaign
o Communication strategist for the Civil Rights Memorial Center, Intelligence Project and the Southern Poverty Law
Centers director of outreach. Major initiatives include a national college tour to speak about the state of hate and
intolerance on college campuses today and a campaign to raise awareness of the forgotten, ordinary people who lost
their lives during the civil rights movement
o Increased awareness of the Civil Rights Memorial Center and its director on a national and international scale by
garnering national and international media coverage and interviews
o Supervised an internship program where one to two student interns work in the public affairs department every semester

EDUCATION

Auburn University; Auburn, AL

Bachelor of Arts, Communication; 2011