Hailey Murphy

haileym@gwmail.gwu.edu

www.haileymurphy.weebly.com
(203) 885 3924

Education
George Washington University
BA American Studies and Journalism
Charles University

Washington, DC

2015

Prague, Czech Republic

Spring 2014

Work Experience
LivingSocial Communications Intern
Wrote and pitched and average of 2 blog posts each week in conversation with larger media trends.
Designed custom marketing materials to engage consumers and merchants.
Created media lists for specific target markets and geographic areas and created press clips of follow up coverage.
APCO Worldwide Corporate Communications & Issues Management Intern
Managed daily media monitoring for clients.
Created press lists and editorial calendars to assist in long-term media plans.
Assisted in trip and event planning for clients and APCO employees.
Recognized in intern pitch competition for overall best tactical campaign ideas.
Time Inc. Newsgroup Public Relations Intern
Monitored major media outlets for mention of TIME, FORTUNE, and MONEY and complied daily media report.
Pitched an average of 4 stories per week to major media outlets with the most successful pitch resulting in 50 +
placements.
Facilitated relationships with major media outlets to compile press contacts and pitched stories.
Goodworks Public Relations Intern
Researched and pitched media placements for hospitality and fashion clients, resulting in holiday gift guide
placements in InStyle and Peoples StyleWatch.
Identified media contacts through CisionPoint and drafted press releases.
Wrote weekly blog posts for Goodworks Public Relations and the Gage Hotel.
Department of American Studies Facebook Coordinator
Established Facebook page that gained 120 likes in 3 months.
Designed and execute Facebook campaigns to increase interactions and reach.
Flexforce Professionals Social Media Intern
Managed Facebook and Twitter as a tool to promote events and job opportunities.
Pitched media content and find innovative ways to gain audience.

2015

2014

2014

2013

2013

2012

Leadership Experience
George Washington University Senior Interview Program
Worked with GWU admissions department to interview prospective students and evaluate their potential success
as a student at GW.
Balance: The GW Ballet Group Public Relations Chair
Managed Facebook, Twitter, and website. Facebook page results in an average reach of 200 people per post.
Designed apparel to increase visibility on campus and perpetuate a consistent brand.
Designed new website to communicate with current and prospective members that results in an average of 15
views per day and 60% revenue increase.
Alpha Delta Pi Formal Recruitment Chair
Designed and executed themes for five events including decorations, entertainment and organization.
Planned workshops for Alpha Delta Pi chapter in preparation for recruitment.
Maintained 99% potential member retention rate and largest new member class.

2015

2013

2013