Written By Davida J.

Campbell

Project Title:
Genre:
Budget:
Market Value:
Value Proposition:

Recipe For Disaster

Urban Family Drama
$100,000
$100,000
The ability to create a $1 million dollar project for 1/3 of the cost. A competitive edge with marketable
talent relationships.
Investment:
$20 million plus Tax Incentive 30% (Georgia Film Credit)
Holding Company: Chosen Generation Entertainment, inc.
Theatre Distribution: Regal Cinemas.
DVD Distribution: Walmart and other Home Video Distribution Outlets Digitally
Producers:
Davida J. Campbell, Tommy Ford, LaTrice A. Pace
Director:
TBD
Cast (Leads):
LaTrice A. Pace, Sicily Johnson, Angell Conwell
Casting Director:
Mike Scott
Shooting Location:
Savannah, Georgia
Production Timeline: Three months (which includes Post-Production)
Producer Net Profits: est. 25 million + residuals

Basic Info

Title: Recipe For Disaster

Genre: Urban Family Drama
Status: Seeking Initial Financing

Investor Info

Production Budget: $100,000 USD

Equity Received: $0
Equity Requirement: $100,000 USD
Equity Investors collectively will receive 25% ownership interest in the project (as Non-Managing Members) as well as
150% return on initial investment.
1. Investor is first to recoup investment.
2. 100% of the remaining financial receipts will be utilized to repay investors until they have received 150% of their
investment.
3. Upon receipt of 150% return on investment, investors will receive 25% of profits generated from all revenue streams.

Crew Info
Producers: Davida J. Campbell
Lydia Pace
Sicily Johnson
Writer:
Davida J. Campbell
Director: Davida J. Campbell
Cast:
LaTrice A. Pace
E. Roger Mitchell
Sicily Johnson
Lydia Pace
JoMarie Payton
Casting Director: Mike D. Scott, II
Shooting Locations: Savannah, GA
Production Companies: Chosen Generation Entertainment
Distributor Interest: N/A
Production Time Table: Three months (which includes Post Production)

Executive Summary
Chosen Generation Entertainment, inc. is a for-profit full-service production company that produces
and presents all art forms (music, dance, visual, drama, film, and television shows) to a diverse
audience world-wide. Our mission is to create realistic work that speak to the experience of those of
the African Diaspora, while reaching out to a cross-cultural audience regardless of their racial or
socioeconomic backgrounds, religious or cultural beliefs, gender or sexual orientation, and age or
professional status. Chosen Generation Entertainment educates, enriches, and entertains while
maintaining the highest standards of integrity and professionalism.
Production Plan
Recipe For Disaster will be filmed in Savannah, GA, and surrounding areas with establishing footage
acquired from existing stock or picked up on location in Savannah, GA. Filming is scheduled for 30
days with 30 days planned for pre-production. Professional cast and crew have been or will be
utilized to ensure the integrity and timeliness of the project. The Georgia Tax Incentive provides
filmmakers with lucrative production incentives.

Traniece Smith, 40s, gospel singer and entrepreneur, has been trying to pick up the pieces and
move on ever since her divorce was final in 2007. Battling with being overweight and
depressed, she decided to finally rededicate her life to Christ and join a church under Christian
experience. It was during that period of taking new membership classes and doing the exercises
in the Beginners Step book where she learned important lessons while she was soul searching.
One morning, she made it priority to go to the gym and live a healthier lifestyle. While
exercising, she would listen to The Anointed Pace Sisters Pandora Station. The playlist before the
1st commercial break motivated her to keep moving forward. After reflecting on each song,
with each day seeming like a specific theme, she finally started LIVING for herself. In doing so,
she was happy with who she was and being single, because she was now, eating at a table for
1. 5 years later, she met Christopher, a single father of 3 children, eldest Christyn and a set of
twins Christa and CJ who worked two jobs, his dads barbershop by day and Pet Smart at night.
He and his children also lived with his parents as hes saving money. After 6 months of dating,
he pops the big question and Traniece happily accepts it. However, as the wedding planning
progresses, she decides to try and bake an old recipe she found in one of her journals as a teen,
My Kings Cake. Will it turn out to be a KING? OR a RECIPE FOR DISASTER?

Cassi Davis
As
Jennifer

E. Roger Mitchell
As
Donald, Sr.

Latrice A. Pace
As
Traniece

JoMarie Payton
As
JoMarie

Angell Conwell
As
Justine

Eric Bell
As
Christopher

Lydia L. Pace
As
Janelle

Sicily Johnson
As
Valentine

Tommy Ford
As
Ian

Chosen Generation Entertainment, inc. is currently seeking equity funding in the amount of $100,000 USD for the production of Recipe For Disaster from investors who will serve as
Non-managing members (Members). The Members will collectively receive 25% ownership interest in the project (as Non-Managing Members) as well as 150% return on initial
investment. The detailed budget ensures the integrity and production quality of Recipe for Disaster while incorporating the necessary studio overheads and contingencies.
Upon payment of all affiliated distribution fees, the Members shall receive 150% of their capital contribution prior to any distribution of revenue to the Managers. After the Members
have received 150% of their capital contribution, revenues will be disseminated between the Managers and members at a 50/50 ratio respectively.
Equity Assumptions

The equity requirement is $100,000 USD.

Investment capital will solely be utilized for the pre-production and production of the film.

The equity investors collectively will receive 25% ownership of the project (as Non Managing Members) as well as 150% return of their initial investment.

100% of the remaining financial receipts will be utilized to repay investors until they have received 150% of their investment.

Upon receipt of 150% return on investment, investors will receive 25% of profits generated from all revenue streams.

Deal Terms

Production Budget $100,000 USD

Equity Amount

$100,000 USD

Preferred Return

150%

Post Hurdle Return 25%

Exit

Regal Cinemas / Home Video Distribution

Production Bank

Wells Fargo

Financial Projections
The following categories were used to project the financials for Recipe for Disaster; genre, target market and actor marketability. The rating for Recipe for Disaster
will be PG-13, which for the last decade has been the top grossing film rating. In 2013, this rating accounted for 43.95% of the market share selling over 550
million tickets. Therefore, we can assume a similar performance with our film. The following projections are based on an average ticket price of $8.38.
Genre/ Target Market Audience Comparison
Urban Family Drama Genres are the most accurate genre classification.
$329,700,000 (Urban Family Dramas) / $8.38 (avg. ticket price)
= $39,343,675 moviegoers (target market audience)
16% x 39,343,675 target market audience
= $6,294,988 (assumptive moviegoer turnout)

6,294,988 (assumptive moviegoer turnout) x $8.38 (avg. ticket price 2013)

= $52,752,000 (domestic box office receipts)

Scenario 1: Average Case Scenario

(Based on For Colored Girls) Adhering to the same P&A cost, focus your attention upon the average performance suggested by the target market audience and genre
comparisons. Again, provide a breakdown as follows. Obviously, there should be an increase in each item except P&A.
REVENUES
$114,060,100

THEATRE OWNERS
$22,812,020

P&A

DISTRIBUTOR

INVESTOR

$10 M

$24,374,424

$20,374,731

PHARAOH FILMS
$43,195,412

Scenario 2: Worst Case Scenario

(Based on Waiting to Exhale)Finally, combine the average combined box office receipts based on the careers of the actors attached. This creates the excellent
scenario. Again, the P&A factor remains constant. State the overall revenue, amount forwarded to Members, and what % return that represents. Again, display in
chart format as such:
REVENUES
$145,360,000

THEATRE OWNERS
$29,072,000

P&A
$10 M

DISTRIBUTOR
$31,886,400

INVESTOR
$23,880,320

PHARAOH FILMS
$52,521,280

Strategic Approach
The motion picture industry is competitive, risky, and profitable. Through our industry relationships, we have the ability to create this project
for a quarter of the cost, giving us over an eight million dollar financial value proposition. Chosen Generation Entertainment has a competitive
edge within the industry due to our close talent relationships with bankable actors such as the leads for Recipe For Disaster, LaTrice A. Pace,
Sicily Johnson, Angell Conwell, and Tommy Ford, that will increase box office sales.
Distribution Plan
There is a constant demand for urban family dramas, which ensures that this film genre continues to produce high revenues. Our first plan of
action is to place Recipe For Disaster into the film festival circuit and seek distribution through a variety of vendors. Our second plan of action is
to contact Regal Cinemas and approach them about a limited theatrical release. Our third plan is to distribute through home video distribution
via Wal-mart, and digitally.

Financial Highlights
The entire production budget for Recipe For Disaster is $100,000 USD. We are seeking equity investment of $100,000 USD to begin production.
Investors will receive 25% ownership, equaling a 25% profit share. 100% of the profit sharing will be distributed to the equity investor until the
entire 150% of the initial investment is recouped. At that time, 25% of the profit sharing will begin. Investors will also receive Executive
Producer credits on the project, copies of the film, and VIP invitations to all public and non-public events surrounding the film.
Conclusion
Based on current market research, entertainment revenue trends, existing distribution deals, and producer history within this business, Chosen
Generation Entertainment knows that Recipe For Disaster presents a great opportunity for investors interested in being involved with a
potentially very lucrative project.

Letters of Intent
Each actor has expressed interest as a principal in the project. They have requested that once an investor provides a
contingence, then the letter of intent will be provided.
Private Placement Memorandum
The Private Placement Memorandum (PPM) is required under securities regulation to receive investor funds. It lists the
items that will be included in the next steps after the presentation to the investor. It will allow the presenter to inform the
investor that the production company is ready to move forward. It also allows the presenter to evaluate the investors
interest.
Letter of Commitment
This is the formal agreement an investor provides to make explicit the terms under which the funds will be released.
Investors please submit a list of ALL criteria necessary for funding to be initiated prior to ANY actions taken by producer.
A portion of the script is protected as proprietary info. The investor can choose to review the script on site or view a select
portion.
***Detailed budget is complete and available upon request.***

MANAGEMENT TEAM
Davida J. Campbell, Founder/CEO/Content Developer/Producer
A native of Savannah, GA, Davida J. Campbell is an alumna of Spelman College c/o 2011 earning a BA degree in Drama and
graduating with Latin Honors Cum Laude. As a Drama major, Campbell worked in many facets of the department and Stage
Managed several shows such as Lysistrata: A Womans Translation, Directed by Dr. Eddie Bradley, Jr.; Crowns: Portraits of Black
Women in Church Hats, Directed by Jade Lambert-Smith; and Agnes of God, Directed by Marion Wright. In 2011, she co-wrote
and directed an original production, The Stories of We, chronicling the issues of students in the Atlanta University Center, while
upholding the traditions of the colleges. During her senior year in college, she interned at Nina Holiday Entertainment working as
a PA on several shows such as Inside: R. Kelly, Soul Train Awards 2010, and As Written: Chrisette Michelle. Upon
graduation, Campbell was invited to join the team. In 2011, she worked as a Production Coordinator on A Cross to Bear, Script PA
on Verses and Flow, and Script Coordinator on the Soul Train Awards. Currently, Davida Campbell serves as the Production
Manager for Nina Holiday Entertainment.
Lydia L. Pace, Senior Vice President/Content Developer/Producer
Lydia Pace was born in a little town called Pool Creek, about 20 miles south of Atlanta, Georgia into the loving family of Pastor
Murphy and Evangelist Bettie Pace affectionately known as "Mother & Dad Pace" of the Rehoboth Deliverance Center Church
located in Barnesville, GA. Lydia is the youngest of ten children; one older brother the late Bishop M.J. Pace, seven sisters known as
"The Anointed Pace Sisters" and one other sister known as "Ms. LaShun Pace". Though she is thankful for being born into a
musically inclined family; she is most grateful for being brought up in the beauty of holiness which gave her a strong foundation
for building a Godly life. Lydia attended Gordon College, in Barnesville, GA., where she majored in elementary education. She
taught at Old National Christian Academy in College Park, GA. and Lake City Christian Academy in Morrow, GA. For six years
she travelled with her oldest sister (Evangelist Durance Pace) as an armor bearer, reader, and soloist. She is currently enrolled at
Point University in Peachtree City, GA. where she is pursuing her B.S. in Christian Ministries. Though she has recorded many
CD's with her sisters and travelled to numerous cities and countries she remains grounded in the belief that "Every Christian needs
a church family where they are held accountable in their walk with Christ". Lydia served faithfully in her family's church until
2004 when she was challenged to Join New Birth Missionary Baptist Church where she served in ministry for 6 years. In 2011
she joined Ebenezer Baptist Church which she affectionately calls home. If there is anything to be noted about this servant it is her
impenetrable love for the Lord and determination to obey Him in every aspect of life.

CONTACT
Sheila Legette

Media Artists Group

8222 Melrose Ave 2nd FL
Los Angeles, CA 90046

slegette@mediaartistsgroup.com
323.658.5050