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6/6/2015

Xerox case Study Questions


(Raja Qamar Zia)
1. Overview of the case
2. What are the important features of the Xerox customer satisfaction program?
3. What prevent other organization doing the same?
4. What is customer satisfaction
5. Should Xerox offer a guarantee? If so, which?
6. How does Xerox research and measure customer satisfaction? What would you
recommend to improve the program
7. Discuss how to improve the Xerox program
8. Conclusion and recommendations

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