This document outlines 8 questions for a case study on Xerox's customer satisfaction program. The questions cover an overview of the case, details of Xerox's program such as important features and guarantees, how Xerox measures customer satisfaction, and recommendations for improving the program. Suggestions are made to research how to strengthen elements of the program and better measure customer satisfaction.
This document outlines 8 questions for a case study on Xerox's customer satisfaction program. The questions cover an overview of the case, details of Xerox's program such as important features and guarantees, how Xerox measures customer satisfaction, and recommendations for improving the program. Suggestions are made to research how to strengthen elements of the program and better measure customer satisfaction.
This document outlines 8 questions for a case study on Xerox's customer satisfaction program. The questions cover an overview of the case, details of Xerox's program such as important features and guarantees, how Xerox measures customer satisfaction, and recommendations for improving the program. Suggestions are made to research how to strengthen elements of the program and better measure customer satisfaction.
(Raja Qamar Zia) 1. Overview of the case 2. What are the important features of the Xerox customer satisfaction program? 3. What prevent other organization doing the same? 4. What is customer satisfaction 5. Should Xerox offer a guarantee? If so, which? 6. How does Xerox research and measure customer satisfaction? What would you recommend to improve the program 7. Discuss how to improve the Xerox program 8. Conclusion and recommendations