STRATEGY: NICHE DIFFERENT

Unit Demand (000s)

ROUND
Segment

Traditional
Low End
High End
Performance
Size

Growth Rate

0.092
0.117
0.162
0.198
0.183

8067
8809
9620 10505 11471
10009 11180 12488 13949 15581
2967
3448
4006 4655
5409
2294
2748
3292 3944
4725
2347
2777
3285 3886
4597

Market Share Goal

Traditional
Low End
High End
Performance
Size

0.167
0.167
0.167
0.167
0.167

0.167
0.125
0.200
0.192
0.192

0.167
0
0.240
0.221
0.221

0.100
0
0.289
0.254
0.254

0
0
0.346
0.292
0.292

1347
1672
495
383
392

1471
1398
691
528
533

1606
0
963
727
725

1050
0
1343
1002
987

0
0
1873
1380
1343

770
955
283
219
224

841
799
395
302
305

918
0
551
416
415

600
0
768
572
564

0
0
1070
789
767

Desired Unit Volume

Traditional
Low End
High End
Performance
Size
Capacity Plan (175% Utilization)

Traditional
Low End
High End
Performance
Size
Buy/Sell Capacity

ROUND

Traditional
Low End
High End
Performance

71
-157
112
83

77
-799
156
114

-318
0
217
157

-600
0
303
216

0
0
422
298

Size

81

110

149

203

277

Capacity Planning Team Digby

1000
800
600
400
200
Capacity Expansion/Contraction

0
-200
-400
-600
-800
-1000

UND
6

12526 13679 14937

17404 19441 21715
6286 7304
8487
5661 6782
8124
5438 6433
7610

0
0
0.416
0.336
0.336

0
0
0.499
0.386
0.386

0
0
0.598 20% Increase
0.444 15% Increase
0.444 15% Increase

0
0
2612
1901
1827

0
0
3642
2620
2485

0
0
5079
3609
3381

0
0
1493
1087
1044

0
0
2081
1497
1420

0
0
2902
2062
1932

UND

0
0
589
410

0
0
821
565

0
0
?
?

376

512

m Digby

Traditional
Low End
High End
Performance
5

Size