J411 // TEAM DYNAMICS / Organizing Your Company

KEY PRINCIPLES
1. The sooner you can get to a place where tactical execution is distributed among
group members the more successful your company will be.
TACT
IC
TACT
IC

TACT
IC

STRATEGY
TACT
IC

ALL
MEMBERS

TACT
IC

TACT
IC

2. The sooner everyone understands and accepts their role the more successful
your company will be.
SOME POSSIBLE ORGANIZATIONAL MODELS

Product Manager Model

o Each team member is responsible for all aspects of a product
o Works well for differentiation strategies
Segment Manager Model
o Each team member is responsible for competitive dynamics in a
market segments
o Works best for broad strategies
Functional Manager Model
o Each team member executes all tactics within one decision screen
o Works best when team has diverse talents and backgrounds in niche
strategies
Competitive Intelligence Model
o Each team member is in charge of analysis of one of the teams
primary competitors
o Requires imagination, conjecture and creativity in quantitative analysis
Combination Model
o Team blends two or more of the above approaches
o Works best for teams executing niche strategies

SOME SPECIALIZED ROLES

You may want to consider assigning these specialized roles specific company
management members:

Competitive Intelligence Officer // Reports to the group on industry conditions

especially concerning chief competitors
Forecasting Manager // Takes responsibility for generating optimistic and
pessimistic scenarios used in the marketing and production volume forecasts
Communications Director // Responsible for verifying all decisions are final
and for saving the final decision prior to years end (round process). Also
serves as the company spokesperson in relations with the instructor
Chief Financial Officer // Inspects and verifies company proformas prior to
round process, monitors bond issues and maturities and monitors the
company capital structure
Chief Marketing Officer // Monitors the efficacy and spending levels of the
companys awareness and accessibility efforts and executes the tactics in the
Advanced Marketing Module

A SPECIAL COMPANY CONCERN

FINANCE
DECISON

PRODUCTI
ON
DECISION

MARKETIN
G
DECISION

R&D
DECISION

DOES YOUR COMPANY NEED