Professional Documents
Culture Documents
subjects, for example people with disabilities in adverts giving awareness about
disable people.
What Ethical issues should be considered when making a film?
What should be considered when looking at making an advert would be the
ability of your actors, making sure that your actor would be able to do certain
action like scenes within the advert is important to look at because you want to
make sure that you are using the correct person and not using someone that
could be injured during filming. Another important thing to look with ethical
issues within adverts would be the representation of ethnic groups within your
advert, you want to make sure that you are treating everyone equal and not
leaving others out or discriminating them from the production.
Representation of Gender How are men and woman represented in adverts?
Are they seen as strong or weak?
The representation of men and females within advertising is concerning because
men are pictured as the stronger dominant gender, they are usually considered
to be perfect with their actions and looks within the advert, their role is
considered to be the most important role within the advert because they are
more of a figure to look at. However, woman are represented as mindless objects
within adverts, they would be used as eye candy in order to gain attention from
the male audience, and they are disrespected within adverts showing off their
physical features, they are mainly considered to be the weaker gender. However
there are adverts where both genders are shown as equal counterparts.
Examples of this happening within adverts would be the Bavaria advert as it
shows two males opening holding a beer with a female in a bikini showing off her
body to them. (https://www.youtube.com/watch?v=aMCtpOwBdlY)
An example of where an advert would show both genders equally would be the
Nivea Suncream advert as it shows both male and female as ordinary people
how are trying on Suncream. (https://www.youtube.com/watch?v=AnUIod4tX98)
Representation of Religious Beliefs
The representation of religious beliefs within adverts are very rare as TV adverts
are mainly focused on advertising a product, however there are some cases
where there are adverts that promote awareness of religious beliefs from around
the world. Religious Beliefs are more common with print adverts and dont really
have much to do with TV advertising. An example of this would be this print
advert that shows religion within their advert would be the Antonio Federici
advert as it shows Catholics within the advert.
(http://3.bp.blogspot.com/_9Af72XBSwpE/TH2kSHaISI/AAAAAAAAAzQ/Aav3dwPt8VY/s1600/tumblr_l81nevxI041qa9d63o1_500.j
pg)
How should men and woman be represented?
How men and woman should be represented within adverts is by showing them
as two equal counterparts that can produce top quality content and are shown
respectively within the advert that are produced. By showing both genders
equally, it means that it will not cause any troubles within the industry and it will
satisfies each gender respectively.