MBA Assignment

Operations Management
Word Count:
4,000 words
Assessment:
This is an Individual Assessment
Deadline:
Monday 18th May 2015 9am.
Please answer ALL questions.

The case proposed is the Shouldice Hospital (the video about Shouldice Hospital will be made
available online).
Please answer ALL questions.
There are three questions to be covered in the assignment all with equal ratings.
1. Suppose you had been a patient at Shouldice Hospital. There is no special reason for selecting
you as a patient, you just had the experience. You are asked to contribute to their marketing
and sales literature. Construct a marketing proposition about the service of the hospital and its
value to support successful reference material for the marketing and selling of their services to
possible customers. In making this proposition you should draw on what you have perceived as
the operational effectiveness of the business and the whole pathway through the system.
2. It has been proposed that Shouldice should franchise out their scheme, of hernia operations, to
other hospitals with a similar inclination. Equally they may want to outsource their operational
schemes for similar medical services i.e. brief stay focussed work. In proposing the
characteristics of the franchise how would you define the operational basis of the Shouldice
system for the possible applicant or partner to use? They would need to have an understanding
of how the operation works succinctly and clearly.
3. Shouldice Hospital is a successful operation in its current form. Characterise the nature of that
success and identify possible external and internal characteristics and contexts on which they
may depend for future success and which, if changing, could damage their capabilities.