DATE DUE: 11th December 2014

Create / complete word document which explains clearly the

nature and purpose of research in the games industry
Your report should be in your own words, your own work and
include
Introduction
Describe why research is used in the gaming industry with regards to
themes, locations, concepts (no specific examples; just set it up)
Types of Research

Quantitative Research; give a definition of what quantitative

research is and a quick summary of where it is gathered and what it
is used for. Also note its positive and negative effects for research.
You need to detail at least 3 different examples of quantitative
research. These can be things like programme ratings, hits on
webpage, sales, etc. Define how quantitative research is used for
these examples and how that benefits a company.

Qualitative Research; Give a definition of what qualitative research

is (more detailed, opinion based) how it is gathered and what it is
used for. Positive and negative aspects and give three detailed
examples; reviews, responses to news coverage, discussion forums,
etc.

Conclusion; compare both types; their high points, low points, where
they would be used, how effective they are, etc.

The methods and sources of research;

Secondary Research; definition and what it is used for. Define 4

specific examples of it, describe what it is and how it factors into
the games industry.

Primary Research; definition and what it is used for. Define 4

specific examples of it, describe what it is and how it factors into
the games industry.

Data Gathering Agencies; two specific examples to detail; BARB

(Broadcasters Audience Research Board) and RAJAR (Radio Joint
Audience Research Ltd.

Self-Generated; describe what it is, positive and negative aspects

of it and detail a few examples.

Provide clear examples to support your research.

Purposes of Research

Audience Research; intro to what it is, define all of the following

aspects; audience profiling, demographics, consumer behaviour,
relation marketing and audience awareness

Market Research; intro to what it is, then define the following;

competition, competitor analysis, competitor profiling, Advertising
Placement

Production Research; intro what it is and define the following;

placement media, research on finance, equipment (technological
resources), personnel, crew and renting office space

Provide examples for all of these

Overall Conclusion
Give general thoughts and an overall summary about research techniques,
with possible reasons as to why companies in the gaming industry use it.

Task 1 Guide for Pass, Merit and Distinction

[P1]
You will describe the main purpose of research,
including audience research, market research and
production research. You will also describe the main
methods and sources of research. You will make use of
technical terminology.
[M1]
When talking about research in the games industry
learners will show not just what is done but why it is
being done, substantially covering audience research,
market research and production research. You will
include relevant examples of methods and sources of
research to support your points. You will correctly use
technical language.

[D1]
You will provide a full and extensive explanation with
relevant application of examples and provision of
argument to support points made. You will justify
points made using supporting arguments or evidence.
You need to compare, assess and discriminate
developed ideas. You will use examples explaining
what it is about the example that exemplifies the point
it illustrates. You will confidently use technical
vocabulary correctly throughout.