tenant profile Editor Lauren McKeon with publisher Lisa Whittington-Hill THIS IS THIS: THE MAGAZINE Studio 417 A profile about This Magazine (Studio 417) has the potential to so well us in a “who's on first” g start by explaining their name. The magazine, now in its ty-eighth year of publishing, was founded by “a gang school activists” in 1966, who originally called it This Magazine is About Schools. As the focus shifted and the magazine matured, the last part of the title was dropped and it became This Magazine. It has held on to its radical roots, but now covers Canadian politics, pop culture, and the arts with a mandate to promote talented new artists and writers, In an industry that's increasingly producing strictly digital rather than printed content, This Magazine values, keeping their paper version alive. The experience of reading a magazine stil has a ritual associated with it As Editor Lauren McKeon points to “there is something special about being able to hold a magazine, to carry it with you on the subway, to flip through its pages while youlte cozied up on the couch. It’s a tactile experience. That being said, This is also active on social media and has plans to revamp their website and blog in the near future, ha age has changed media.” As Lauren explain The magazine is responsive to tl he digital ‘people for and, with the plethora of online news fa news options, really tailor their news streams. Social media means many people media to be \s0 expect responsive ~ the division between journalist and reader is breaking down, People are communicating more. This was recognized earlier this year with a Best New Whiter award from the National Maga: honour is reflective of their commitment to actively e Awards, The seeking out and cultivating emerging talent. "We're often providing writers with their first big clipping for a national magazine, Many of them have gone on to become some of our most treasured national voices ~ something we're immensely proud of and a great reputation builder” Over the years, This has introduced the early work of Margaret Atwood, Tomson Highway, Naomi Klei and Michael Ondaatje, to name just a few. Coming up, the magazine starts the new year with an issue featuring social justice all-stars from across Canada: “these are people that are making Canada a jer, more progressive place and we're really excited about the issue. While I'm staying mum on who we picked so far, | can tell you we'r sity and multiculturalism, disability and LGBTQ mental health, women’s rights, youth, poverty cusing on issues of and income disparities, housing, and so much more.” cal erves some attention, you can nominal In fact, if you happen to know a s stice all-star that them by contacting Lauren at editor@thismagazine.ca. www.thismagazine.ca