Professional Documents
Culture Documents
Table of Contents
Page 3
Page 4-5
Important Dates
Page 6
Page 7
Page 8
Food Distribution
Page 9
Page 9
Sampling
Page 9
Cow
Page 9
Page 9
School Program
Page 10
Donations
Page 10
SWOT Analysis
Page 11
Overview
In addition to the market level promotions and the Chick-fil-A promotions, our
marketing plan will primarily be focused on what we are doing inside of the
restaurant. We will sample twice a week, we will host a business of the week every
quarter, we will distribute food in the community every month and we will have a cow
on the street a minimum of two days a week. We will utilize Facebook to effectively
market our in restaurant events and we will utilize email marketing to communicate
with our guests. We will maximize our relationships with the schools and churches to
maximize our community outreach.
2 0 1 5 N AT I O N A L C A M PA I G N S C H E D U L E
WINTER
JANUARY
5
12
19
26
SPRING
FEBRUARY
2
16
23
MARCH
2
Breakfast
16
23
APRIL
30
13
20
MAY
27
NEW
Frosted Lemonade
11
18
BACK-TO-SCHOOL
JUNE
25
15
22
JULY
29
13
20
AUGUST
27
10
17
24
SEPTEMBER
31
Grilled Chicken
Club Sandwich
14
21
28
HOLIDAY
OCTOBER
5
12
19
26
NOVEMBER
2
16
23
30
DECEMBER
7
14
21
28
Catering / Trays
SECONDARY
LTF PRODUCTS
NEW Breakfast
PRIMARY
SUMMER
Cobb Salad
Limited Time
Flavor
Peach Milkshake
January 19
February 14
February 16
February 18
March 8
March 9
March 17
April 6-10
May 9
May 10
May 16
May 22
May 25
June 21
July 4
July 14
August 11
August 20
September 1
September 13
September 29
October 12
November 11
November 24-28
November 27
December 7
December 22-31
December 25
December 31
Event Schedule
Description
Biscuits
Sandwiches
Biscuits
Minis
Budget
$300
$300
$300
$300
Assigned To
Melanie
Melanie
Melanie
Melanie
Budget
$100
$100
$100
$100
Assigned To
Melanie
Melanie
Melanie
Melanie
10
11