The Flame
Wen he ban warn at he company, he erie projet *
aon, who had taken aj wih ander ompanyThe prope! was inst can,
fee made au of «gas stove The stow produce eae bout aol se
‘The camptire was sige oe une lie bute be el
‘The ra eager on he ect a abet
bait pete Al Mar ped tod
ee ee
na Ferstaierrititre:
caro pony
steer sn at
aimpfre could be using E aged
oe fees
per nat nee ai ce ean
Fev ape ceuer amen i ern ge mele ma ror
Phat should protect ws from lawsuits a Ce as
Se ec reks. Our manufacturers la. have alre STS eae cena a Cooter ea eed
set pe ‘Wud warnings ad warning ss + Thess tures and type of propose
rfl pret? What. ‘+ How to plan and da researc for apropos
iow to onganize and draft the majo etions in 8 propos
Strategies for using plain and persuasive syle to make ap
infact,
ow document design and graphics can enhance proposal
Techniques fr revising eng and prooteading proposals
Peed
ceo‘Presario. No mate what our Bld
‘sou wl set sry eased to wae propos hat describe en peel
resn inovaie Mesler new sles and promote rie,
The pups ofa proposal Wo pee Mess plans for your readers const
craton, Tere are just few example a how propos a ae nthe fecal
werklace
‘+ An lectonic engineer woud se a propo to dtsbe anew kind of plasm
Seren teison that hs team wat to der
+ Amanager weld use a pepo to gue arte ws of obs
asenbly in ater try.
‘+ ‘Neti agin would use proposal to prope a manors syst in the
‘+ A marine biologist would use a proposal to request funding far ers ofthe
Comptes ae inreased the sped and empties of rool dept
Thay have heightened te sophisteation of rope wing wie owe raph
sel, and ewe vide enact ern of te ess,
itive proposal writing sera no's workplaces. Almost
lps Bgin with props you ned oe haw owe tse important
octments ftv iyo wai wo stewed
B ‘atures of Proposals
Propo are used intra" ar" teal workplace, Ine
ropes re sed within compacts opal or propose new project cr prec
External proposal ar usd to ole sere ops oes atic
ony. oth external ao internal propels tend fof he allowing eta
+ leoducton|
4 Deserplion ofthe umeat situation
*Deserpan a the pt hn
$ Dseossion of es eel benefits
ies
+ Bagg
Fre 21.1 shows how tse etaes re uly aranged in the document. As
wih ter ena documents, bag ou shld no chanical alow he pt
{er deserted ha The ropa gente nota femal Ts nly a ode tors
adele fo Writing You soul alr ths pter to ul he nes of your pe
sal’ subject, pores, readers and cote of ae
ropes av also sel ited r wnt
Salicted propoas re proposals eqs hy heres. Fo xan,
Your eompary’s mugen ight sk our eat to submae propaal oe
a
coon
=
mest |
\ cris sch a8
eons Troup the boy
ne projects Or, your eam might be ak owt proposal tat ase
‘ret or opts (REP) se oul bya cent
‘Unscitedproposal ae proposals ot used by theres. Far xan
ple your tam might prepare ayant tel proposal oth an
an unsolicited external proposal asa sales tool tn ler your company
lets produto service
Figue212 shows a soled propos writen for ienal”prposes In this
ape eam within the company slg plan to overal thecoipany'
web Note bow the propo sed to peruide amet fo ae Lo
tenseeee
ry
A thee his roca we wl ae ily atoning eb
ht wal ae omy aes ely
ie
fa the major Rng sores for ro in sce and eh
posal. Reser
alas prepare gran propos oe ing forte ees
2 the National
Scene Fouation (NSF). Trough ts wet, the NSF flrs ining sportunte
for sdentie research gure 21.3)
Planning and Researching Propo:
Because propor ate lo tt is mpotant tha yea
tht wll lp you devdop Jour proposal’ cone organo, sl,
procs
Is
ad sinning fi sep this proces to tart wil planing and
‘acne, During ths hae, you wil eine he eave stations sat| | | Planning attitudes that will shape how they interpret your ideas. Meanwhile, keep in
| How will the proposal be used? ut interest in the project. These reaclers might include lawyers, journalists,
] Seat” sumvecr_Deteexcy what your pope bn Where ae he bounds of eet you wil cy alo edt oer keeper, eric
|) ‘Senagere” posal? What nt know lfrtton must eds hve hy are og ay Ys sper bee eee
i | smpor Pala context concer th pole ou propa wil et Who stands
rae a fers bo a8)"your docu Fg
nth in dal they won't e ly cred ere. wee, be
Doing Research on Your Subject
Do BACKGROUND RESEARCH The kay towing a perio
wit into the
fo ell you what a wre (and not ore) ne ps
SEE gens geeagggE eee ean eee
Pay arreNrion To 0 F4FECTS_ Al problems have case, aa
create ton of te poe, to ai ie cues
a pe 1 identify ore af thefts of the problem,
BND SIMILAR PROPOSALS. On the ner oa your workplace, you can proba
oe propos that have eat wth sin probles it he pst These am
pe an xp ou fae
They might abo give yu
TOT wt sire rsp vis
‘eas. Teen ecnon ois tal remy ons rome
documents, 0 the ote nee
ad graphs Collet ary Tien oe
sl appropriate, you tae picts eae to
Organizing and I
Weng the et dat of popes
afting Proposals
rat yur
osalis to wie one elon ata tine Tink
ink-docments hat cou an ne Wn
Writing the
fo he bo the
the proposal’ ntodton st cosen, famewok,
ume. proposal’ inrodtion wil sly ince up To
Me 1: Dein
Move 2: Sate the
More State the
Mae 5: Ofer backround if
Moe 6: Fest th
ceePY Reading a Request for Proposals (RFP) (On your camper seen, tren our ans ta hese Kinds of whet
questo The, se Ue what nes, ad hor quo 0 hep Yo sat ot the
a (REP fe ements fhe REP What ds he cant man? Where wl he wk be ne?
ete | ‘Wen dus the poet teed lo he omit? Sou computes ere wl soo fl tp
propos tg proc with ifrmaton tat wae dese
The wy question i epecilific
A soll propos usualy re
ile in highly eile so ist step
to figure out wnt the eal eee RF ate an
eu i Gude st
in 1 How Question to beat on int its Smead the proj? aly you can probaly ke ome sale ees
asi ea opi athe REP in Figure A What ae ant why the cect pt the pj cut a bd The, sing the neta ar
some answers to the ke que nhs thereat? ss ntsc, yu shoal oni wheter your guess ee come.
Who isthe in The how question sw your popes suppose are fr tec.
+ Who is quai to bia for the peojct? | _your proposal, you wil descibe in detail how you, your lean, at your company will
aoe TU Neverthe the elcit my e300 hs nthe
*+ Whos the pat of contact (POC) who can anne sour qustins? REP a os or pats wl Hel be sepa Read the REP
oly ny bit the cent would ke the ow question anawee
} gl oak tthe REP A Wi yon thik the in wats
} Sample RFO | sone on spo gh ou and you capa Delp he ce
il [ yrs tac ene Cvs Tm Tras 0 oie e Resarean | ‘When you have finshed answering the ve W and How Questions, yo should
2 or Vee Tate oe sane aves math Beller ep of the RFP nclaing wht he nts re oki
These moves ae mde nt sbout sy od, depending om our propo
ad they ae not al required Mainly your propor’ edition souls dey
incre nr fr identify yore, it eo te ve te pl, but Fe ae
tect
| “Yu sould asomlish hes hing in his eton ofthe propos |
| + Deine dei the problem,
| re ea i 2 Dic the elles ofthe prblen if nothings don
nies gol eae ST ee | or example lel ue yy are wring popes to pror safety
ng there eck of ets ss Then, wold dts the
poe
CeaGrowth and Flexibility With |
TelecommutingDeseribing the Project Plan
snr {see documents tat ana pobins
Ghdcuaea goto
‘rc abionginan com/Johnneb2/23.9
a‘When sou have dati possi
ou ean again se lage app to tr ou He ina Da
Gl them sd cone! he tote soliton,
As shown in Fur 218, your map sau it
cecinabee
“Yn ret plan stan soul have an
opening. bod, an losing This sexton Wl dese sept how es fl
peaing—Identty your ever solton to the problem.
‘The Project
tives oth readers can se what gal ou plan is striving
Body Walk the eadas tough your pa ste ep
Ades each major sep separately diseusng te nn
Steps md to achieve atmos. It's ee lp to
Dose the plan's | tlleates wy ech meer and nin ape eae
Ides te deren | ClbngSunmarizs the al verbo estas
ot lan. The deers se the gros an evs sk
$a wll provide when the re fine Tet re
‘al the end rets of you pan wl be
Dales so be cer rte oes How why
As shawa in Fague219, the rojo plan section anesthe lan ep with
reson why hee steps ae bie
Tint propos the rj plan the lng section of he daca. This
setion nest ety describe your pln, Marve edt ge your ders
io ressons to iw your pl wil wie, wil oly sei slcomes oe,
Ul (deters)
Describing Qualification
The qualifatons section press the eden of your tao emp stiving
‘0 ve that yo are quale o cay ot the je plan Minna est of
lication section ito how ht your sim or company ial to he were
Tilly however, you ako wat to prove tht yur lean ong pied
tone te projet
As ou en ding this ston, kg teow gin ind: What kes
0 fren nso tractive In ber word, py aeton to he ais at
ake your tan o oman diferent a yor competitors What a ot os
pan Se? Wha mae you ethan ter -
‘or cumpary Rater you shoul fer jos enough information to demonstrate that
‘ur tc yor company ist qual nd able to han the propesed pet
Atal quiets sation fr irmaton ont asp Yor to
Desrptn of personnel Shor bgp of managers who wl be
shed in the pret demogrphi ifartation onthe companys were
esrpton of ngnization Corporate sion, oop nd ior of
the company; ocporte olier and equipment onan state
Previosexperense—Past and caren ns is sha ees Ut
Inve ee complete studs tat dese past rtsCosts and Benefits
The cots nd ets eto summarise aang of sain yes tthe ro
‘al wha ling eae law much he poet a et
aout in stony king avo enon. Sy something We, "Let ws
conus by sarin the ents a ene of oa plans Mn of traton
‘el wake sour ener, feause they wl ele hat you ae ging oe ling
Ue the ol npn pss the prope
at inthis etn, tl hte cont A od tote or Rani expenses is
Ass nb eet lo 250
eae ut hep eg ymrfacaingpt lb 3.60 0,
medal tr this sateen fhe cats, on shoul describe the sgt
bec yg esto te pan Fortunately ou abe dete man of ese
wf eu he propa They appeared in two oer sections: the projet plan
tion andthe quiets ection.
Project pln section You enti sme divers when you described
Depry Samaras tose evel far De readers and ess
the bene of them
(ralfeatons section —When describing yur team's or company’s aoa
a yu als sowed thst yo gation wiqucy or Dest
{tne ohne the poet You en pow eel rein Your
Sie oes of working with your coma (eg. calf people,
Rlgtiwsniy products and yrvies span cater servic, excl
In most ces, your discussion of te hee shold add no new contest othe
propos eta tis pci shoul sear tbe important benefits you di
Ee in eater sets ofthe proposal In Figure 21.11 fr exam you wil
Sane ht is propea's eset beet socio realy ous ad anything new
+f you summa the ents at this pin ees wl a
{hae ging to rece tess ye to our es.
4 Thc areal bier lor ort rer Just ling tem he pie
‘nt emigre enfilewould bake Ue pie of the proj
Tuna sallow
AL his point othe proposal your readers ae meaning the eps of our plan
apn bn By casing st a benefits Us Sane tne yo ca show
‘he an neti ana Pec otsBoos
Conclusion
The cchsion of a propa soul be conc, pethaps ony one oo para
ooh Toda an efietveconclsin, you shld do ome orl fe flowing
(Gestate the proposals ain point (he slat): say thank you) dee
he next le, 1 pode cont noration
Here atthe end af the propos a god plas a vsate
‘Concluding a told eadere your slum Het a peo Une al
Provecal = them nein Tis lt rpeton lve to wth ear
oth popesas ou might thank your readers o hel consderation
Iain poi he soition | of our ides Much Hike 9 publ pei snling teen of
Say than ‘spec by Dang tenes fort ltt, yon can
Desa we rex seo. | Sad your pos y tng reader fr eonieing Your
ly when concaing yo sult ve your ears
with clear se of wa thy sel do when hey fh
rag your props Sho they cll yo? Sl hey ait yon tel he?
Shou hyo up amen wth you? A wel-witen consol ext,
7 Figure 2-1, fa example conson has en eed to thee of he
cose alee soon, The suo thank the eaters for coset and
ik hem al when Uy aed king ne the ropa
Using Style in Proposals
Propose see o oth eda an pede en ot eos
Pi sle—Use nse pla wir espn at nga,
Sicha th cae sin wee pot pan ston,
Penuniesye—Un pare sein plas wie eas ar exe
oe psi se eh, aed "lingo patil eve
ven win epee T sl mapping ol oust para tn
iow the ep
1. Dele how ot rt our proposal to ound Do you want it sound
tee you want your ears shear as hey ave alg ve Jour propel
2 Pt that word in the middle of our eee she pape, CieMapping to Set a Tone
(gen ware
ed with that word around tice them
4. Keep mapping ater ot ul you have fled the page ee,
Figure 21.12 shows angi ap of he word progress shown in hs ap,
ean ql deco as of word that te teat ots word
‘Once Sou hae fished maping oo the oe, you can were these wor into
these moder sd strtegialyn your proposal your ees wl er tis
Setng atone Hike adngsptesin ood. Used well the pies wl give the ood an
intersting aor When ered, the aor wile oa tons
Designing Proposals
Computers have change the wy propos ae designed and delivered. Nat ng
igi wes common props once nly imal design wilh spare gap
ic Tay deta publshng ges you al rage of page des opis, eding
‘phi, headers ol footers eo, al phntosrans, tn ter dein se
-
haw the
"When deignng your prop you shoud aie thee components prep,
Page desin—Pag puis for proposals vary rom simple to elaborate. A
nim, ou shuld se alg is, nd graphs. More
Tagats ight nce mip cnn, margin comments pl te,
wr rg eo so an on ee
advent of computers Papers stl the nora fr most propasals but in
ing companies ae using CD-ROMs, wees, andl pretation sr
nthe tog he proposal ut
sign phate of ewig proses on mite cts youre at ial
design does mater to eae Da ol yours. Gnd desig é
Spe De mate plete vnehig dense
Revisi
iting, and Proofreading
slays ere plenty fine orev, ela proated
Your props At his pant in the wring procs, you can dant strength.
nhl vie an etd propos fen
AS you reise, at protead you propos, cansder the folowing
Review the eta situalion—When you hav compte dat ok
ack tyr origina ots on the propa i arp, ears a
eal. pers
Bilt or eis Progam vas eno tel ese of sone
Iehideimpertant informatio? Ave te grapes drown ethically? UneA Proposal for Upgrading the National-Scale Soil
omical Database for the United States
ee
Ce
te
Jane Perkins
‘AT. Retry ia conning fr tha worn high-ech
What makes a proposal success
Writing propos ite work at AT Kearney, loa manage conmaing
frm emorsed primary a MBAs with engineering ckgound tha we
sin the major of ate sins, Or sucess in wring propos depends on hey
‘specs four propa proces
1 West rcs frdata and eset. We have formal process in leo
once gather mpetant dats that sneer prong petal |
{ents with decisionmaking infortion Weal ely on a femal cl
Iaorative network or lapping into expr thug the fn, Thee
roses pie propor that nce the essay vl of det at
erundesstasholen,
+ Aah props andl proces Fr ny porte, we ep een
‘of ropa docamets, which re crponets of eget sling proces,
ten extending rer mals ar example, a partly mht begin wh 2
formal RFP to down tcp The REP fen pees ping th
tiie an pt esos wih steers on coe, nth,
‘sre soplietion For text rund we weld poly pepe Power
roe fre lenses This round woul open the do or refine
‘ets on the scopes te nga Te opel process mii hen
‘once wth» prope ete to summarize he specs had dese
and forvard hing ar we respond a evolng ent med opp
cs nd we hal om rset projet werk Proposal teams tent omy eat
Ingles rough proposals at alg important era steelers rch
those responsible for ensuring Ghana and quay delivery ofthe proj The
se af eooms and elaborate spletions ntaes th rning oro
‘Adon expert eis a pil sages of te props pros re part
‘le the ates thinking pend eros he im
Ayo can se, a rite propa ony pt fa mc ager proces
Protea — Yu might be spied how many props ee eed
simply Benue of uate sak, pos and sels. The
portance of good proeeting makes ses Aer al wy wuld reales
pt thei mney
[un]
tlh in you i your propo deena caresest Sa
se lack fay? Yu ee opened Your tex and gaps carey Omen
Soi reson ating ae often the difeence etwen propose tht sce
and those at fl Make sre yo reve plenty fine for resin iting
Crete CE)E
Individual or Team Projects
Proposals age documents that pees pans for sonserain
Propose be tral o external and salted or unsbted
Propose sly inde ie eto 1) nodin, (2) cent sua
(Gh poet plan, suieations, and (5) coe and beet
“When planing he propo sito by defising the Five W and Ho
(Qustin Then dt te tral sation abjet, purpose, ders cotet
‘When organ and dating th proposal cach major ston sould be writen
eon ith an opengl, sing
Proposals shuld we combiton of pain and persuasive yo to matte
reves
Dig i stl eset in profesional proposals, Yoo soul ok for ces
‘where page yt nd graphics wl ipo the readability of Your prop
‘hebidder (ou)
neting and proofing of th proposal propos
ort ring sly sins aetna by
Analy the propos" Menting Onto Experenes or Sten a the ent
te ehatee Soy thecal, agian sly ad desig f Une props
Does cove the our aes (cet stustion projet pan qualiictions, ots
a ees) tat rere dase inthis capt? We dos inde or
‘ee nenation tn you would eet in props?
‘Wit twrpage memo to your ences in which ou cus wheter yo be
nz, shy and design in specific dtal Hight the propos segs
Find an RFP at wwnsedbianpps gr or inthe cased of your kcal newspaper
Ale the FP acording tothe Wo, Wha, Whee Whe Wh and How
‘Ques Then, prepare a presentation for yur cls ow oa (9) smare
‘he contents ofthe HPP) es why you elo the RE wats ul ad
(@ exp what kinds of projets woul esutable or this RFP
paper 21
coco
8. Finda proposal that demomtrats weak stl nr design, Usng he ye and
sign tcngoes scusedin Ds ape dn Chapes 9,10 an 1, reise
"he dcuneat So Wat more peste and mre ws. Lee paces whee
loos of tet could be ul nn is, a ently aes whee apis wad
infor the txt
Collaborative Project: Improving Campus
As students you ae aware— peas ore 0th he tars of some of
the problems on campus Wie a propo Unt apayns he cuss optus
problon on cng and ten oes a elton tht We adnan mi ae
Jnpkaatng The props shouldbe ween to. noma eth camps who
1s the power to sa ys o your pops ad put iio eon,
‘Som! campus bese propels you might consider inde Ue flowing
Ingoving iting aps to mprove
ing eomitonsin your dam raters
inprevig campus tities forthe hands
inp sty in buds n om
creating 4 une pe eto ran by todas
reducing graft and/or iter on campus.
ating ne stdets make the tat
Changing th ding te a he uve
agg mr eel on campus
reducing he depend on as ang at and ens
se your imation to exe up witha proba to which you can ofr 9
‘on You don't ne oe the person wha plement the ogra st fer some
Revision Challenge
This proposal in Fg A writen wel tt code strengthened in npn
tion s,m design. ead Ugh the oped adie lcs mere yx
‘ould make the pope strongThe Mole
Hay Epi oe importa
tm pts ths ene Fer nwa e
no vce preset and hig sive slay: The om
ito ches op an sc fi was gg wel Thal meat she Was geting
aout the projet
ah tea nde opt ager i.
soa a esr propo wi, bene
She jor compelioe
hs pret
oe. One of Henry's team members, Yer
ees, cae oh wh an om one of
or inthe redioghevaen
any fe dats the proposer nthe em V's
frase working a its” can, ews ooking fra wa cu He io
eves separ wa geting inde help onthe propo, tery wasnt
sore what tht mean
ia he person ws Mtg that be wou ve Heys eam 2 copy’ of he
ae proposal and work ae 2 mae if ing ir at
cay knew be rou in constr avelage overs nly ot
Abed defo pop ve Th abit to ok at ature dr would
sls nse tat yb
tein ew rescue bet A! seed at ie compet
sng ins
DORR
the diferent kinds of civ pot dow
devon
Howto determin the tral station of natty report
How to organi and draft an activity report.
How odin and format att repos
The importance of editing and proaieading atv eports
Een
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Peery
nd
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