ANALYSIS

-:Presented By:- ON
Deepak Kumar
Praveen Kumar Mittal IndianTelecommunication
Sector
Rahul Gupta
Sarvesh Kumar Pandey
OBJECTIVE
• What is Industry ?
• What is Industry
Analysis?
• Overview to the
Indian Telecom
Industry
• What is PEST
Analysis ?
• PEST Analysis Of
Indian Telecom
What is Industry ?
• An Industry is
a group of
firms
producing a
similar
product or
service.
What is Industry Analysis ?
• Industry Analysis
refers to an in-
depth
examination of
key factors within
a corporation’s
task
environment.
• Various Approaches
to Industry
Analysis
 Porter’s
Overview to the Indian Telecom
Industry
• Total Consumer base =
510 mn
• Estimated revenue (FY 09-10) =
$43 bn
• Estimated contribution in GDP = 15
% by 2014
• Growing at a CAGR of 21 %
• Total Tele-density is 44.87
Overview to the Indian Telecom
Industry
What is PEST Analysis ?
• It is the technique of
environmental
scanning of any
Industry on the basis
of the factors like

PEST Analysis of Indian
Telecom Industry : Political
Factors
• Antitrust Regulations
• Environmental
• Protection Laws
• Tax Laws
• Special Incentives
• Foreign Trade
Regulations
• Attitudes toward foreign
Companies
• Laws on hiring and
promotion
• Stability of government
PEST Analysis of Indian
Telecom Industry : Economical
Factors
• GDP trends
• Interest Rates
• Money Supply
• Inflation Rates
• Unemployment levels
• Price control
• Devaluation /
Revaluation
• Cost

PEST Analysis of Indian
Telecom Industry :
Sociocultural Factors
• Lifestyle Changes
• Career expectation
• Consumer activism
• Rate of family
formation
• Growth rate of
population
• Age distribution of
population
• Regional shift in
population
PEST Analysis of Indian
Telecom Industry :
Technological Factors
• Total Government
spending for Research
& Development
• Total Industry spending
for Research &
Development
• Focus of Technological
efforts
• Patent Protection
• New Products
• Technology transfer from
lab to marketplace
• Productivity
 Summery
• The Indian telecommunications
industry is one of the fastest
growing in the world and India is
projected to become the second
largest telecom market globally by
2010.
