ANI

P1

2012
2013
2014

14524
14823
14950

P2

15780
15576
15984

P1

2012
2013
2014

24000
24500
25200

P3

VANZARI(mii lei)
P4
P5

186
188
190

P2

18000
17700
17500

175 15180
178 15420
180 15635

2012
2013
2014
3. Calcul mediilor
ANI
vanzari
MARIMEA PIETEI

P2

P1

88%
88%
91%
P2

1.5%
2.5%

4 estimatii 2015
4.1 vanzari

0.7%
-1.4%

192
192
193

2000 33000 25410

2200 32000 25700
2100 31000 25600

1960
1980
2000

P4

9%
9%
9%
P3

16272
16540
15862

P7

P3

61%
61%
59%

P7

MARIMEA PIETEI (mii lei)

P3
P4
P5
P6

1. Determinarea ratelor de crestere a vanzarilor

CRESTEREA VANZARILOR
ANI
P1
P2
P3
P4
2012
2013
2%
-1%
1%
2%
2014
1%
3%
1%
1%
CRESTEREA MARIMII PIETEI
ANI
P1
P2
P3
P4
2012
2013
2%
-2%
10%
-3%
2014
3%
-1%
-5%
-3%
2. Determinarea cotei de piata
COTA DE PIATA
P1

P6

17300
17350
17500

P5

P6

2%
1%

2%
-4%

P5

1%
1%
1%

0%
1%

P6

1%
0%

P5

P7

P7

0%
1%

P6

60%
60%
61%

1%
1%

P7

94%
95%
91%

10%
10%
10%

P4
P5
P6
P7
1.1% 1.4%
1.5%
-1.2% 0.3%
2.7% -3.1%
0.4%
0.6% 1.0%

IPOTEZA CONSERVARII COTEI DE PIATA

P1

2014
2015/2014
vanzari 2015
4.2 cota de piata

P2

14950
1.46%
15168
P1

2014
CP2015/2014
MARIMEA PIETEI2015
CP 2015

15984
0.66%
16090
P2

25200
2.5%
25823
58%

01 INTREPRINDEREA COMERCIALA.ppt

17500
-1.4%
17255
93%

P3

P4

P5

P6

P7

190
180 15635 15862
193
1.07% 1.42% 1.49% -1.23% 0.26%
192
183 15868 15668
194
P3

P4

P5

2100 31000 25600

2.7% -3.1%
0.4%
2157 30046 25696
9%
1%
61%

P6

17500
0.6%
17601
90%

P7

2000
1.0%
2020
10%

P8

media

182 7865.25
185 stdev
179 7856.354
P8

media

31500 19194.58
32500 stdev
32670 11412.01

P8

2%
-3%
P8

3%
1%

P8

1%
1%
1%
P8
-0.8%
1.8%

P8

179
-0.80%
178
P8

32670
1.8%
33274
1%

MATRICEA BCG
2.0%

DILEME
1.5%

P4

P
P3

1.0%

0.5%
vanzari

P7

-4.0%

-3.0%

-2.0%

-1.0%

0.0%
0.0%

-0.5%

P8
-1.0%

CAINI JIGARITI

V
-1.5%
cota de piata

1.0%

MATRICEA BCG
2.0%

STELE
1.5%

P1

P5

1.0%

P2

0.5%

0.0%
0.0%

1.0%

2.0%

3.0%

-0.5%

-1.0%

VACI DE MULS
-1.5%
cota de piata

P6

4.0%