Professional Documents
Culture Documents
BUYERS
1. Milk is essentially
interwoven into the
culture of India
population and hence
the market to which
this can be sold is
huge.
2. Given the fact that
there are also
international brands in
milk and milk
products, it becomes
seemingly tough to sell
to a customer,
specifically urban
population, who wants
to taste the
international brands.
3. But Mother dairy has
the advantage of LIC
as Indian consumers
have a strong belief