Phm Th Thu L

CONTACT

Address: 521 Kim Ma,

Email: pham.th.thu.ly@gmail.com

Ba Dinh, Ha Noi

LinkedIn:
http://vn.linkedin.com/pub/amypham/72/820/87b
Tel: 09884 22254

SUMMARY STATEMENT
Completed Professional Communications Program in RMIT University Vietnam (GPA 3.0/4 ); since high school
years until now, have been active in communication firms including V TV 6 , Ho a Ho c Tro Mag az in e , C u rre n t
Mag az in e , JJW V ie t n am and Yo u t h Me d ia.
Skills include ab ilit y t o d o mu lt i -t as k , presenting, team working, researching, creative writing, using office
and graphic design software (Words, PowerPoint, Corel, Adobe Illustration, InDesign) and excellent use of
English and Vietnamese.
Known to others for active voluntary and communication activities since high school years, e n t h u s ias m an d
re s p o n s ib ilit y in t e amwo rk , attractive presentation skill and active community engagement at RMIT.

EDUCATION
Bachelor of Communications, Professional
Communications

February 2013 May 2015

RMIT University Vietnam

During two years, have been learning PR/Advertising updated knowledge and practicing communication
and researching skills in both individual and group assessments.
At the same time, have been deeply engaged in student community activities (Current Media Club,
Music Club, Student Council, Student Ambassadors).

Graphics Suite

October 2013 February 2014

FPT Arena Multimedia

Learned to use design software to execute concepts.
Software included: Corel, Adobe Illustrator, Adobe InDesign, Photoshop.

WORK EXPERIENCE
Youth Media

May 2015 July 2015

Marketing Executive
Creative idea: created brand names and slogans; supporting communication campaigns by creating
creative messages
Content writing: wrote content for Youth Media's recreated website (youthmedia.com.vn); write
editorials for Youth Media and clients
Social media: planned and executed content and images for Youth Media and clients' fanpages
Branding: researched branding projects to write company profile; participated in branding campaigns

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JJW Vietnam

Jan 2015 May 2015

Design & Marketing Intern

Designed marketing materials
Wrote taglines for marketing materials
Wrote marketing plan & proposal
Worked with team on ideas for promotion campaigns
Rationalized and convinced clients about the proposed work

KOTO

December 2014 February 2015

Copywriter
Worked with Marketing department to update relevant news about activities at KOTO for fund-raising
purpose via Facebook and email
Helped content writing when needed, be it greeting cards to donors, Facebook posts, replying
audience's questions, and so on
Learned to communicate and work online; learned time management to meet short, unexpected
deadlines.

Professional Communications Program,

RMIT International University

July 2014 January 2015

Social media Copywriter

Worked with staff and another copywriter to write informative and relevant internal and industry
information on official Facebook page of the programme (https://www.facebook.com/rmitvnprofcomm) to
serve Professional Communication students ans staff.
Learned to supervise and develop a Facebook page (content planning, updating news for relevant
content, choosing right hours to publish a post, how to control Facebook page features, and so on)
Page likes nearly doubled after 4 months. Page posts usually reach at least 30% target audience.

Current Media

June 2012 December 2013

PR Officer & Designer

In charge of PR tasks to promote Current Magazine & Current Media
Used InDesign to design articles for Current Magazine.
Learned to worked with university students, university departments and external students to achieved
demanded communication goal.

Chp Cnh c M Volunteer Group

November 2010 July 2012

Lead Volunteer
In nearly two years, worked with leader board and led other volunteers to improve mental and physical
life of cancer children and their parents by providing weekly entertaining sessions (drawing,
performance, reading), redecorating playground space, holding charitable events to raise fund,
collecting donated books and toys, providing and managing playing equipment.
Learned to listen and talk to people at many ages, jobs and geographical areas, especially from rural
areas, to truly understand their problem thus find out most appropriate support.
Was trusted to be the leader of the team in visual, performance and exhibition tasks despite of my
young age.

2! Magazine (Hoa Hoc Tro Magazine)

May 2011 February 2012

Writer
Worked as lead writer in the column "Creative stuff this week" that introduced creative, fun items in
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various stores to readers aged 15 to 18. Tasks included contacting potential shop owners, inviting them
to collaborate, going to shop to take photos and information of products and stores and writing
entertaining articles.
Learned to gain trust from shop owners in the first encounters and to be thoughtful of target readers'
interests and the publication's goals before writing.
Got compliments from readers for interesting content and managers for clear, concise and appropriate
writing skills. Got promoted to be column manager.

VTV6, Vietnam National Broadcast Centre

July 2011 December 2011

Communication Collaborator
Task included following VTV6 events to interview and write about characters, supporting production
stages by commenting on drafted show plan and increasing attendance for the shows, connecting
other collaborators through gathering events and charity trips.
Learned fast note-taking to prepare content for articles and listening to understand interviewees.
Was chosen to be an executive of VTV6 Collaborator Club and trusted by VTV6 staff to complete more
tasks.

Solidarites Jeunesses Vietnam

October 2010 November 2010

Volunteer
Brought moments of joy through drawing, book-reading, singing and talking to children patients so that
they could fight on with cancer, every Sunday in Central Children Hospital, Hanoi.
Learned to get familiar quickly with new environment, to talk with patients and parents about their
problems without making them feel sad or offended.
Some kids in hospital really liked me that they kept asking "Will you come here to play with me tomorrow?",
which motivated me in volunteering for children long after that.

REFERENCES
Mr Timothy Costigan, Head of Professional Communication Department, RMIT International University
Vietnam: timothy.costigan@rmit.edu.vn

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