20150715

2015 07 15

2015619212,465
comScore Media Metrix

2015 07 15

Key Findings

20155
82.6%15

95%

Facebook
QQ
Facebook

2015 07 15

1243.6
92.6%
387.5
415.1/
32.4

52%48%
25-34
15-346-24

Key Findings

6.48
(6.12)

12
-26-11
89
810

2015 07 15

(56.7%)
/
(48.2%62.6%)

/(72.6%33.9%
70.6%)
/(28.1%)

/
58%

Key Findings

Top10Facebook981.9

Tumblr

Xuite

Facebook

(51%)
(49.1%)
(43.7%)()
(40.3%)
/()(44.8%)
(28.1%)

2015 07 15

Pinterest

Vine
Dcard6
15-24Dcard15-24
62.2%Tumblr
Pinterest11
25-34

Key Findings

Segment Metrix

/Tumblr

Dcard
Vine
Pinterest

2015 07 15

20155comScore MMX(Social Media)

82.6%PC154307
20
97.2%

82.6
%

92.8
%

%Reach

Worldwide
1,520.7 MM Unique Visitors
249.5 Minutes per Visitor
307 Pages per Visitor
20 Visits per Visitor

2015 07 15

97.2
%

393.2MM

74.1
%

Unique Visitors

219.2MM

Eroupe

Unique Visitors

North America
95.5
%

167.8MM
Unique Visitors

67.6
%

608.1MM
Unique Visitors

Asia Pacific
132.4MM
Unique Visitors

Middle-East / Africa

Latin America
*15
comScore MMXARO 2015
5

PCFacebook45%Blogger
QQ18.1%14.4%QQ
Facebook
*15PC

Worldwide

Asia Pacific

Europe

North America

Latin America

Middle East /
Africa

45.0%

32.3%

60.1%

72.2%

78.2%

50.1%

18.1%

21.5%

20.5%

21.1%

44.9%

22.5%

14.4%

12.4%

17.3%

19.4%

15.7%

6.2%

8.7%

9.8%

16.3%

19.3%

13.3%

5.5%

8.4%

9.8%

12.8%

18.2%

12.5%

5.3%

2015 07 15

comScore MMXARO 2015

5

Media MetrixVideo
Metrix
2015 5 92.6%

15-346-14
6-14

Taiwan

%Reach

92.6
%

12.4 MM Unique Visitors

387.5 Minutes per Visitor
415.1 Views per Visitor
32.4 Visits per Visitor

2015 07 15

()

Total Audience

12,436

100.0

100

100

All Males

6,462

52.0

99

92

All Females

5,974

48.0

101

110

Persons: 6-14

1,043

8.4

91

137

Persons: 15-24

2,810

22.6

107

144

Persons: 25-34

3,071

24.7

103

85

Persons: 35-44

2,715

21.8

98

82

Persons: 45+

2,798

22.5

96

86

Males: 6-14

483

3.9

84

98

Males: 15-24

1,466

11.8

108

147

Males: 25-34

1,608

12.9

103

80

Males: 35-44

1,403

11.3

99

73

Males: 45+

1,501

12.1

95

75

Females: 6-14

559

4.5

98

164

Females: 15-24

1,345

10.8

107

140

Females: 25-34

1,463

11.8

103

92

Females: 35-44

1,311

10.5

97

93

Females: 45+

1,297

10.4

99

100

*Multi-PlatformDesktop(MMX)(Video Metrix)
comScore Multi-Platform ReportARO 2015
5

46.9%

43.7%

2.7%

1.6%
0%

65.2%

28.5%

32.4%

37.3%

76.4%

63.8%

65.5%

36.6%

65.8%

58.4%

33.9%

39.7%

12.7%

21.3%

54.2%

31.2%

31.7%

9.2%

14.8%

19.2%

23.2%

12.9%

22.1%

17.3%

26.3%

13.9%
60%

90%

Base: N=2465
Base: N=2394
June 2015

(86.8%46.9%)
(75.8%43.7%)
20-24

2015 07 15

75.8%

27.5%

30%

86.8%

35.9%

5.1%

June 2015

6.48
6.12/
4.974.72
3.89

90.0%
80.4%
70.8%
60.0%

7(80.4%70.8%)19-24
7
(40.8%)

2015 07 15

30.0%

40.8%
34.7%
22.5%

0.0%
7

0.5

June 2015

45.0%

50.0%
45.0%
40.0%
35.0%
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%

40.0%

35.0%
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%

6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 1 2 3 4 5

June 2015

712
-26-11
19

2015 07 15

6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 1 2 3 4 5

June 2015

8-9
8
10

(56.7%)19

/
(48.2%62.6%)

(66.9%)
(63.6%)

70.0%

62.2%

66.9%

63.6%

60.0% 56.7%
48.2%

50.0%
41.6%
40.0%
30.0%
20.0%
10.0%
0.0%

June 2015

2015 07 15

TOP 3

(72.6%)

(36.5%)

(36.2%)

(33.9%)

(28.1%)

(26.5)

(43.9%)

(33%)

(28.6%)

(33.1%) 3C(32.4%) (31.2%)

(70.6%)

(23.6%)

(22.7%)

June 2015

/(72.6%36.5%36.2%)
/(28.1%)(43.9%)
/(33%)//
(33.1%)(23.6%)

2015 07 15

20.9%

39.5%

28.7%

44.4%
28.7%
39.8%

41.4%

6.4%
23.2%

58.0%

4.0%

33.2%

3.6%

11.6% 1.7%
15.9%

2.8%

18.2%

44.3%

33.5%
June 2015

/58%
(39.5%)
(44.3%)
(33.5%)

2015 07 15

Top10
Facebook
981.9
Xuite

Facebook

Top10
FacebookGoogle+

2015 07 15

Top10

%
()
()

9,819

73.1

4,432

13.8

13.1

425.9

7,852

58.4

193

3.6

2.8

19.2

5,466

40.7

54

2.8

6.2

21.7

4,724

35.2

38

2.4

1.9

6.3

4,367

32.5

25

2.0

0.9

2.4

2,791

20.8

29

2.8

1.7

6.2

1,909

14.2

1.6

2.3

4.7

1,645

12.2

52

5.9

5.7

30.7

1,521

11.3

1.6

0.7

1.5

1,453

10.8

1.7

1.1

1.6

*Multi-PlatformDesktop(MMX)(Video Metrix)
comScore Multi-Platform ReportARO 2015
5

51.0%

//

49.1%
46.3%

40.6%

()

40.5%
31.0%

29.5%
22.6%

22.5%

21.2%

0%

20%
40%
60%
Base: N=2140
June 2015

(51%)19-24
(49.1%)//(46.3%)
19

2015 07 15

43.7%

()
()

40.3%
37.1%
37.1%

//

36.9%
35.7%
27.5%
27.2%
20.2%
19.9%
0%

10%

20%
30%
40%
50%
Base: N=343
June 2015

(43.7%)19
()(40.3%)25-34()(37.1%)
25-34

2015 07 15

44.8%

()

()

28.1%
25.8%
25.0%

()
()

24.5%
19.3%
18.9%
16.6%
16.5%
16.3%

0%

10%

20%
30%
40%
50%
Base: N=677
June 2015

/()(44.8%)25-29
(28.1%)19
/()(25.8%)25-34

2015 07 15

81.3%

55.9%
45.5%

37.9%

29.2%
25.0%

19.8%

17.8%
9.6%

0%

30%

60%

90%
Base: N=1868
June 2015

(81.3%)19
(55.9%)19
/(45.5%)

2015 07 15

TumblrDcardVine
Pinterest
20155comScore MultiPlatform

Tumblr

Pinterst
DcardVine
6
15-24
Dcard65%24
Tumblr
Pinterest
25-34

()

2,791

557

386

232

20.8

4.1

2.9

1.7

()

17.2

9.4

0.2

7.8

()

28.7

8.8

1.6

2.3

0.6

1.1

0.2

3.4

6.2

16.9

0.6

33.9

All Males

49.7

62.1

66.8

48.7

All Females

50.3

37.9

33.3

51.3

Persons: 6-14

4.7

4.0

5.2

1.7

Persons: 15-24

19.9

62.2

40.4

22.7

Persons: 25-34

27.0

16.6

24.5

33.5

Persons: 35-44

26.3

4.9

18.7

28.8

Persons: 45+

22.1

12.3

11.2

13.2

*Multi-PlatformDesktop(MMX)(Video Metrix)

2015 07 15

comScore Multi-Platform ReportARO 2015

5

comScore Segment Metrix

/Tumblr
DcardVine
Pinterest

Family & Youth

500

Technology - News

400

Travel Information

300
200
100

Beauty/Fashion/Style

Games

Entertainment - News

Entertainment - Music

Sports
2015 07 15

comScore Segment Metrix ReportARO 2015

5

Facebook

LINE93.5%
App

2015 07 15

comScore108
974.1%

Facebook
FacebookTop108

Segment Metrix
//

2015 07 15

1240

50.3%

1225

49.7%

19

392

15.9%

CyberPanel

20-24

248

10.1%

25-29

238

9.6%

30-34

298

12.1%

35-39

290

11.7%

40

999

40.5%

1185

48.1%

613

24.9%

666

27.0%

(IX Survey)

2015/06/192015/06/21
N=2,465
95%,1.97%
201505

2015 07 15

Methodology
comScoreUnified Digital MeasurementTM(UDM)
6IAB
International Spiders and Bots List

Multi-Platform Report
comScore
Desktop*Mobile*Total Digital
Population*

Global
PERSON Measurement

Panel

Global
MACHINE Measurement

Census

*Desktop
(MMX)(Video Metrix)
*MobileMobile MetrixiOSAndroidSmartphone
Tablet
*Total Digital PopulationDesktopMobile
(18)

2015 07 15

Unified Digital MeasurementTM (UDM)

* comScore(UDM)
unified(U)(u)

marcom@insightxplorer.com