SYPERIOR UNIVERSITY

FINAL PROJECT
CONTEMPORARY ADVERTISING
 TOPIC

DEVELOP AD AND MEDIA PLANING

OF THAT ADVERT.

SUBMITED TO

SIR MUHAMMAD ALI

SUBMITED BY
 OVERVIE
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PRODUCT
Shampoo

BRAND NAME
“ Dove hair therapy”
COMPANY
Unilever

TARGET AUDIENCE
Young boys and girls

SELECTED CHANNELS
 Hum tv
 Geo entertainment

TIME BAND
 MORNING
 MATNINEE
 PRIME TIME
 NIGHT
FREQUENCY

Week W 1+2 W 3+4 W5 W 6+7+8

Frq 20 16 15 Varies
 COST

AIRING COST 29,471,000

PRODUCTION COST 529,000
TOTAL COST 30,000,000

AIRING COST

DOVE
SHAMPOO

CHANNEL MAY JUNE TOTAT

HUM TV 10,095,000 6,070,000 16,165,000

GEO 9,790,000 3,516,000 13,306,000

ENTERTAINMENT
     
29,471,000
 Production Cost

MODEL HIRING COST 150,000

CAR DIESEL 5,000

STUDIO RENT 170,000

RESOURCES ACQUIRING 67,000

EDITING 20,000

SOUND EFFECTS 10,000

MODEL’S MAKE UP 8,000

FOOD 6,000

MATERIAL COST 15,000

DRESSES 20,000
OTHERS 29,000

Total 529,000
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PRODUCT
TOOTHPASTE

BRAND NAME
“ COLGATE HERBAL”
COMPANY
COLGATE PVT LIMITED

TARGET AUDIENCE
CHILDREN AND MOMS

SELECTED CHANNELS
 HUM TV
 AJJ TV
 ARY ZAUQ

TIME BAND
 MORNING
 MATNINEE
 PRIME TIME
FREQUENCY

Week W 1+2 W 3+4 W 5+6+7 W8

Frq 16 15 13 Varies
 Cost

Airing cost 29,563,000

Ad development cost 437,000
Total cost 30,000,000

CHANNEL MAY JUNE TOTAT

HUM TV 6,440,000 3,598,000 10,038,000

AJJ TV 9,960,000 7,280,000 17,240,000

ARY ZAUQ 1,185,000 1,100,000 2,285,000

29,563,000

COLGATE
THOOTHPASTE
 Production Cost

GIFTS TO CHILDREN 50,000

CAR DIESEL 3,000

STUDIO RENT 170,000

RESOURCES ACQUIRING 67,000

EDITING 30,000

SOUND EFFECTS 10,000

CHOCOLATES TO CHILDREN 8,000

FOOD 6,000

MATERIAL COST 45,000

COSTUME 25,000
Others 23,000

Total 437,000