A

PROJECT REPORT
ON
(ROLE OF CELEBRITY ENDORSMRNT ON OVERALL BRAND)
FOR
(GLOBAL SPORTS ENTERTAINMENT AND MEDIA SOLUTIONS)
MASTER OF MANAGEMENT STUDIES (MMS)
UNIVERSITY OF MUMBAI

SUBMITTED TO
MARATHA MANDIRS
BABASAHEB GAWDE INSTITUTE OF MANAGEMENT STUDIES
MUMBAI CENTRAL
UNDER THE GUIDANCE OF
(PRIYADARSHAN PATIL)

SUBMITTED BY
(SUCHIR S BORDE)
BATCH:2014-2015
(MARKETING)

DECLARATION
I, Suchir Borde Student of Master of Management Studies (Semester IV) of Maratha
Mandirs Babasaheb Gawde Institute of Management Studies (MMBGIMS), hereby
declare that I have successfully completed this Project on (title of the project) in the
academic year 2014-15. The information incorporated in this project is true and original
to the best of my knowledge.

_____________________
Signature of Student

INDEX

Chapter

Contents

Executive Summary

Introduction

II

Literature Review

III

Methodology of Study

IV

Data Analysis

Conclusions & Recommendations

Bibliography

Annexiute

Page No.